HAMMERSMITH APOLLO
THEIR GOAL
Raise awareness of music
events.
Hammersmith Apollo wanted to raise awareness of certain music events
that appealed to Bloc’s highly engaged audience.
50+
average check-ins
per event
1000+
clicks to purchase ticket’s
for each event
over 30,000
unique people reached in 1
month
‘Ads on Bloc has become a fundamental
placement in our marketing strategy.
With it, we’ve achieved better results
in our three main objectives: reach,
conversions and return on ad spend.’
MAEVE HART, HEAD OF OPERATIONS, EVENTIM UK
THE SOLUTION
Increase ticket sales
– With over 95,000 active London users checking in to venues on Bloc, Hammersmith Apollo & Spiritualized wanted to increase the number of ticket sales to their event.
– They received over 50 ticket sales and check-ins, 1000+ clicks to the ticket broker and over 30,000 unique people saw their ad.
– With the venue’s average customer spend they saw a 36x return on investment.
– After the success of previous events that aren’t sold out, Hammersmith Apollo continues to work with tour managers to advertise on Bloc to bring results.
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