MADISON
‘We are able to connect to Bloc’s highly engaged user base and we’re blown away by the results. Having a near-real-time view of the number of check-ins allows us to measure exactly how many new customers come from Bloc. This channel has definitely become an indispensable part of our marketing strategy.’
CHRIS STUART, BUSINESS DEVELOPMENT, D&D LONDON
THEIR GOAL
Attract new customers
Madison wanted a way to drive new customers to its weekend events by increasing awareness and demand for its Moët Summer Terrace.
THE RESULTS
100+
average new customers
per month
750+
average clicks to Madison’s
website per month
over 65,000
unique people reached in 1
month
![Madison Bloc Advert Madison Bloc Advert](https://business.getonbloc.com/wp-content/uploads/2019/10/madison.png)
THE OUTCOME
Increased bar spend
– With over 95,000 active London users on Bloc, Madison wanted to increase the number of check-ins to their venue.
– Madison’s check-ins grew from only a few to over 100 check-ins per month. They also received 750+ clicks to their website and over 65,000 unique people saw their ad.
– With Madison’s average customer spend, they saw a 16x return on investment on each customer.
Do you want to increase your customer base?
HOW BLOC WORKS
People check-in to venues and events based on where their friends are going and local places we suggest to them.
![white-clay-i32323phone-x-front white-clay-i32323phone-x-front](https://business.getonbloc.com/wp-content/uploads/2018/10/white-clay-i32323phone-x-front-2.png)
When a user checks in to a venue it creates a newsflash that appears on the newsfeed. This tells friends and other users where they are going.
The more check-ins a venue has the more exposure a venue will get within Bloc.
![whats whats](https://business.getonbloc.com/wp-content/uploads/2018/10/whats.png)
People can find popular events in their area on our interactive map.
![whats22 whats22](https://business.getonbloc.com/wp-content/uploads/2018/10/whats22.png)
Bloc uses an AI algorithm to suggest venues that are relevant to the user.
![Bloc AI Bloc AI](https://business.getonbloc.com/wp-content/uploads/2018/10/whats22-1.png)
Our users can see who else is checked in and connect with people before they go.
![Bloc connect Bloc connect](https://business.getonbloc.com/wp-content/uploads/2018/10/whats22-2.png)
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