Business Centre

Get Started

Simply click ‘Create Ad’ in the menu at the top of the page or visit https://business.getonbloc.com/ads/. Here you will create your account and complete your ad creative in three quick and easy steps, it’s as simple as that.

1. Choose Package – there are four packages to choose from; bronze, silver, gold and a one off event package. Choose a package that is right for your business and you will be taken to step two.

2. Create Ad – in order to advertise with Bloc you will need to create a Bloc business account or login if you already have one. Then creating your advert couldn’t be easier. Simply follow the steps below:

– Tell us your venue name and location. This is your adverts title e.g. The Place, LA.
– Next we need the location of your venue. Simply start typing the name of your venue and it will automatically come up on the map.
– Website URL. If you supply a URL your adverts title e.g. The Place, LA will be hyperlinked and people can click through to your website. This is optional but we do recommend this to get the best results for your campaign.
– Supply a venue or company logo. This is optional, and if one isn’t supplied our placeholder logo will be used.
– Upload a photo or video for your ad creative.
– Write a description. This is the ad copy limited to 100 characters.

You can see what your newsfeed ad will look like on the example phone found on the right hand side. If you have signed up to the silver, gold or one off event package there is nothing more you need to do.

3. Pay – The final step is setting up your payment based on the package you have chosen. For the bronze, silver and gold packages this is a monthly recurring payment. The one off event package is a one-off payment and the campaign runs one week before the event.

Ad Packages

You can choose from 4 different packages; bronze, silver, gold and a one-off event package.

The bronze, silver and gold packages are for businesses that would like to advertise their venue continuously and is a monthly subscription. The one-off event package should be chosen to advertise one event and is a one-off payment.

The bronze, silver and gold packages all offer a newsfeed ad, unlimited impressions, unlimited clicks and unlimited clicks. The silver package offers one more ad location we call ‘Stardom’. Instead of our logo representing your venue on the map your venue is given a gold star making it stand out from your competition. The gold package also offers ‘Stardom’ but also one more ad location that puts your venue at the top of the events list. So with bronze you get one ad location, silver you get two ad locations and gold you get three ad locations.

The other main difference between the three packages is the radius that your advertisement is shown. Choosing the bronze package your advertisement will be shown to users within a 5 mile radius, silver a 10 mile radius and gold 15 mile radius.

By choosing the silver or gold package your campaign will reach more people and you will get better results.

If you are running an event and you’d like to advertise that event specifically you should choose the ‘one off event’ package. You get all the benefits of the gold package and it runs one week before your event.

Creating Venue Ads – Best Practices

Bloc Venue Ads (bronze, silver or gold) offer the magic of reaching your ideal customer the right way. The relevance of the adverts are where the power of our advertising comes in. Bloc is used for checking in to venues and connecting with people before, so creating a Bloc ad increases the number of check-ins to your venue.

Create a Bloc ad that suits your goals in the form of video (live or animated), gif-like, still, and cinemagraph! Whether you are on the bronze, silver or gold package you will create a Newsfeed Ad.

Bect practices for images/videos:

– Choose an image or video that is directly relevant to your venue & one that differentiates you from your competitors.
– Use an image that is bright and eye-catching.
– Avoid images that have many small details or text and opt for something simple instead.

Best practices for ad copy:

Tie your text to your visual
Your copy and image should individually tell your story but also complement each other.

Speak to your audience
Decide on a person who characterizes your audience and write like you’re speaking to them.

Keep it short and sweet
Decide on the one thing you want people to know and say that.

Have one call-to-action
Use “Check-in” in your ad copy as your call-to-action as this is what you want your audience to do. Don’t use more than one call-to-action.

Mention price (where appropriate)
Price listings can motivate people to buy.

Include a timeframe
Using words and phrases that indicate time, like “now” or “this week,” can add a sense of urgency.

Creating One-off Event Ads – Best Practices

Bloc One-off Event Ads offer the magic of reaching your ideal customer in a very unique way. The relevance of the adverts are where the power of our advertising comes in. Bloc is used for checking in to events and connecting with people before, so creating a Bloc ad increases the number of check-ins to your event.

Create a Bloc ad that suits your goals in the form of video (live or animated), gif-like, still, and cinemagraph! Creating a One-off Event Ad puts you in 3 different ad locations, the newsfeed, our interactive map and places you at the top of the event list. You don’t need to do anything for the interactive map (Stardom) or the top of event list, you are automatically placed there after you’ve created your Newsfeed Ad. Below are best practices for creating your Newsfeed Ad.

Bect practices for images/videos:

– Choose an image or video that is directly relevant to your venue & one that differentiates you from your competitors.
– Use an image that is bright and eye-catching.
– Avoid images that have many small details or text and opt for something simple instead.

Best practices for ad copy:

Tie your text to your visual
Your copy and image should individually tell your story but also complement each other.

Speak to your audience
Decide on a person who characterizes your audience and write like you’re speaking to them.

Keep it short and sweet
Decide on the one thing you want people to know and say that.

Have one call-to-action
Use “Check-in” in your ad copy as your call-to-action as this is what you want your audience to do. Don’t use more than one call-to-action.

Mention price (where appropriate)
Price listings can motivate people to buy.

Include a timeframe
Using words and phrases that indicate time, like “now” or “this week,” can add a sense of urgency.

Specs and Creative Guidelines

For both Venue Ads (bronze, silver or gold packages) and One-off Event ads you will need to create a Newsfeed Ad. To create a Newsfeed Ad you are required to upload a photo or video and optionally upload your logo. If you don’t upload a logo our placeholder logo will be used. Below are the specs and creative guidelines for your uploads.

Photo Specifications

Design recommendations

– File type: jpg or png
– Image ratio: 9:16 to 16:9

Technical requirements

– Minimum image width in pixels : 400
– Minimum image height in pixels : 150
– Aspect ratio tolerance : 3%
– Max file size: 10mb

Video Specifications

When you create a video asset, consider:

  • Aspect ratio. Design for mobile. Vertical video (format 16:9 Full Landscape) can be most engaging as most people hold their phone upright.
  • Length. As a general rule, short videos (15 seconds or less) get your full message across most effectively.
  • Sound. Design for sound off but delight with sound on. Make sure your video’s message is understandable without sound, but include sound in your videos to enrich the experience of those who have their sound on.

Logo Specifications

– Max file size: 8mb

To check the size and pixel count of your images:

    1. Go to your desktop or the file where the image is saved
    2. Move your cursor over the image icon:
      • If using a PC, right-click
      • If you are using a Mac, use Ctrl-click
    3. Choose Properties or Get Info
    4. Click the General or More Info tab
    5. Scroll down to the:
    • Image section to view image dimensions in pixels
    • File section to view image file size
Troubleshooting

Location

If you are having trouble finding your venue on the map (Location) when creating your advert this most likely means Google doesn’t know about your venue. Our location map and the app itself uses Google to find your venue so you need to register your venue with Google. You can submit your venue to Google by visiting the following link and completing the basic steps on this page: https://support.google.com/maps/answer/6320846?co=GENIE.Platform%3DDesktop&hl=en. Once your venue has been added to Google you will be able to find your venue on the map. If you are still having problems finding your venue on the map, please contact us help@getonbloc.com and we’ll be happy to help solve this problem.

Your venue’s location is required if you’d like to advertise with us. We need your location so we can associate each event created on Bloc with your venue. Your location also gives Bloc the coordinates of your venue so you can be found on the map.

Logo Upload

The most common reason for images not rendering correctly (ex: pixelated, blurry) is size. Make sure the image you are using is the recommended dimensions.

The best image size to upload for your logo is 200×200 pixels, but we recommend a minimum width of 50 pixels for logos.

Note: If you’re uploading a PNG file, keep in mind that you’ll want to keep the file size below 1 MB. PNG files larger than 1 MB may appear pixelated.

Photo Upload

The most common reason for images not rendering correctly (ex: pixelated, blurry) is size. Make sure the image you use is the recommended dimensions.

The best image size to upload is 1200×628 pixels, but we recommend a minimum width of 600 pixels for images.

Note: If you’re uploading a PNG file, keep in mind that you’ll want to keep the file size below 1 MB. PNG files larger than 1 MB may appear pixelated.

Video Upload

Videos are usually large files, so they can take more than a few minutes to upload fully. If you’re having trouble uploading videos, try these troubleshooting tips:

  • Make sure your video is in a supported format. We recommend MP4 or MOV. Your video software (ex: Final Cut, Avid, iMovie) should have information on how to export your video to MP4 or MOV.
  • Check the video aspect ratio guide, for recommendations on aspect ratios by video ad format.
  • Keep in mind that videos must be less than 5 minutes long and smaller than 1.75 GB.
  • Check that you’re using the latest version of your browser.
  • Uploading a video works best when you have a strong network connection. If it’s taking longer than a few hours to add a video to Facebook, learn how to report a problem.

Keep in mind that trying to upload the same video multiple times won’t speed up the process. If you’d like to continue using the internet while the video is uploading, you can open up another browser window.

Newsfeed Ad

Introduction

When you advertise with Bloc whether you create a Venue Advert or One-off Event Advert you will create a Newsfeed Ad. The Newsfeed Ad offers the stunning allure of sight, sound, and motion in a format truly made for mobile.

 

Specifications

The Newsfeed Ad is dynamic & engaging helping you achieve your key objective, check-ins. Users can check-in via your advert, which in turn creates a newsflash on the newsfeed that their friends and matches can see. The check-in will also be added to the map, people screen and the events list.

And that’s not all, if you supply a URL the advert title (the venue name) doubles up as a hyperlink to your website or chosen URL.

Stardom

Introduction

Stardom is available if the silver, gold or one-off event package is chosen. This clever add-on changes your venue or event’s venue to a bright star on our interactive map making you stand out from the crowd.

The map can be viewed in two places, either by tapping ‘Events Nearby’ on the homescreen or by searching a Location for events in the Calendar. The Calendar icon can be found at the top right of the homescreen.

To get your star you don’t need to do anything, we set this up automatically for you. All you need to do is select the silver, gold or one-off event packages.

 

 

Top of Events List

Introduction

Top of the events list is available if the gold or one-off event package is chosen. This clever add-on puts your venue or event’s venue at the top of the events list increasing your visibility.

The events list can be viewed by tapping a date on the newsfeed or by tapping the ‘eye icon’ in the Calendar. The Calendar icon can be found at the top right of the homescreen.

To get your venue at the top of the events list you don’t need to do anything, we set this up automatically for you. All you need to do is select the gold or one-off event packages.

 

Managing Campaigns

View Why Your Ad was Rejected

If your Newsfeed Ad was not approved you will be able to view the rejection reason. To view the reason your ad was rejected, please follow the steps below.

  1. Log in to your Dashboard using the top right navigation.
  2. Go to the ‘Ad Packages’ tab.
  3. If you have been rejected you will see the reason why here. You will also receive the reason in an email.

Delete an Ad

To delete a live advert you need to follow the steps below.

  1. Log in to your Dashboard using the top right navigation.
  2. Go to the ‘Orders’ tab.
  3. View the Advert Package you would like to delete and follow the instructions on the screen.

Please note that only the Venue Adverts can be deleted (bronze, silver and gold packages). One-off event ads cannot be deleted and are non-refundable. Please also note that when deleting an ad package your payment for that ad package will also be cancelled.

Creating a New Ad

If you would like to create a new ad you can do so by following the steps below.

  1. Log in to your Dashboard using the top right navigation.
  2. Go to the ‘Post a New Advert’ tab
  3. Choose your package
  4. Create your new advert
  5. Pay
Delete an Ad Account

If you would like to delete your entire Ad Account please first delete your live adverts by visiting ‘Ad Packages’.

To delete your Ad Account please email us at help@getonbloc.com and we can do this for you.

Bloc Ad Metrics Glossary

Below you can find definitions for the different metrics you may see in your Dashboard under ‘Metrics’. Please Note: Metrics reported in the your Dashboard may lag, and should not be considered official.

Delivery Metrics:

  • Impressions: The total number of times your ad was served.

Click Metrics:

  • URL Clicks : The total number of clicks to your URL if one is supplied
  • Check-ins: The total number of check-ins to your venue
View Ad Performance Metrics

Within the ‘Ad Dashboard’ view you’ll be able to see the performance information and metrics for all of your ad accounts. You can go here for more info on what each metric means. Take a look at how to choose which results you’d like to view by following the steps below!

  1. Log in to your Dasboard by using the navigation found in the top right of your screen.
  2. Go to the ‘Metrics’ tab found on the left.
  3. Select the ‘Ad Package’ you’d like to view.
  4. View your performance metrics.

At the top of the screen, the default metrics will display:

  • Impressions
  • URL Clicks
  • Check-ins
Payment Methods Overview

You can purchase our ad products with the following payment methods:

  • Credit card
  • PayPal

To add a credit card to your account, please follow the steps below:

  1. Log in to your Dashboard using the top right navigation.
  2. Go to the ‘Billing & Payment’ tab.
  3. Click ‘+ Credit Card.’
  4. Enter the required information.
  5. Click ‘Add.’
To set up PayPal, you can follow the steps below:

  1. Log in to your Dashboard using the top right navigation.
  2. Go to the ‘Billing & Payment’ view.
  3. Click ‘+ PayPal’ at the bottom of the screen.
  4. Enter a nickname and your desired currency.
  5. Click the PayPal button which will prompt you to log in to your PayPal account.
  6. Agree to the policies by clicking ‘Agree & Continue.’ Your Paypal account should now be available to use as a funding source.

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