MADISON
‘We are able to connect to Bloc’s highly engaged user base and we’re blown away by the results. Having a near-real-time view of the number of check-ins allows us to measure exactly how many new customers come from Bloc. This channel has definitely become an indispensable part of our marketing strategy.’
CHRIS STUART, BUSINESS DEVELOPMENT, D&D LONDON
THEIR GOAL
Attract new customers
Madison wanted a way to drive new customers to its weekend events by increasing awareness and demand for its Moët Summer Terrace.
THE RESULTS
100+
average new customers
per month
750+
average clicks to Madison’s
website per month
over 65,000
unique people reached in 1
month
THE OUTCOME
Increased bar spend
– With over 95,000 active London users on Bloc, Madison wanted to increase the number of check-ins to their venue.
– Madison’s check-ins grew from only a few to over 100 check-ins per month. They also received 750+ clicks to their website and over 65,000 unique people saw their ad.
– With Madison’s average customer spend, they saw a 16x return on investment on each customer.
Do you want to increase your customer base?
HOW BLOC WORKS
People check-in to venues and events based on where their friends are going and local places we suggest to them.
When a user checks in to a venue it creates a newsflash that appears on the newsfeed. This tells friends and other users where they are going.
The more check-ins a venue has the more exposure a venue will get within Bloc.
People can find popular events in their area on our interactive map.
Bloc uses an AI algorithm to suggest venues that are relevant to the user.
Our users can see who else is checked in and connect with people before they go.
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