Venue Turnover – 6 Top Tips for Improving Venue Revenue

Running a venue successfully is about generating consistent revenue, week after week.

But if your earnings have hit a plateau, or you’re relying on the same old tactics to drive sales, it might be time to rethink your strategy.
Recent insights reveal that 42.6% of event organizers cite receiving timely venue proposals as their largest venue sourcing challenge.

This, in turn, also leads to issues with venue turnover.

So, if you want to increase venue revenue, here are six actionable strategies you can expedite and boost your bottom line.

6 actionable tips to improve your venue turnover

If you’re looking to grow your venue turnover, whether you run a bar, club, or restaurant, it’s about making every visitor more valuable and smartly using your space.

So, to boost your venue revenue, follow these six actionable tips:

Tip #1: Increase average spend per guest smartly
Tip #2: Make booking and paying easy
Tip #3: Offer flexible pricing to fill your off-peak gaps
Tip #4: Use every inch of your space
Tip #5: Partner with brands for extra income
Tip #6: Create a membership or loyalty program
Tip #7: Turn chaos into consistent venue revenue with Bloc
Tip #8: Can shorter events increase revenue?
Tip #9: How do I promote my venue?

Tip #1: Increase average spend per guest smartly

One of the fastest ways to boost your venue turnover is by getting each guest to spend just a little more.

And the best part?

It doesn’t require any extra foot traffic. To make it work, train your staff to suggest upgrades.

For instance, if someone orders a cocktail, have your bartender or server offer another in-demand drink and ask them to try it out as well.

You can also create small add-ons like dips with fries, extra toppings for burgers, or dessert samplers.

These small upgrades often go unnoticed but add up fast.

This strategy works like a charm because even if you raise the average bill by just $5 and have 100 customers a night, that’s an extra $500 in revenue without spending any extra money.

Tip #2: Make booking and paying easy

If people can’t easily book a table or pay a deposit online, you’re probably losing business without even knowing it. What you need to do in this situation is:

Use an online booking system that shows real-time availability and lets customers reserve instantly.
Make sure your booking page works well on mobile, as more than 300 million people use smartphones in the U.S. alone.

Send follow-up emails and reminders with payment links or upsell offers (like bottle service, birthday packages, etc).

People are more likely to book when there’s not much hindrance.

A smooth booking and payment process means fewer lost opportunities and more confirmed reservations.

Tip #3: Offer flexible pricing to fill your off-peak gaps

Let’s be honest — weekends and evenings get all the love. But what about quieter weekday afternoons? Empty slots like these translate into lost revenue.

You can easily fix this issue with your venue revenue through dynamic pricing.

Offering lower rates during off-peak times makes your space more attractive and accessible.

By doing so, you can increase your bookings and ease the restaurant or bar turnover on peak days.

Research shows that dynamic pricing can enhance your revenue by up to 30%, which means it can work for you as well.

Look at your past bookings from 6 to 12 months and note the empty slots period.

Then, offer discounted rates for those specific times. You can also incentivize slow slots by including extras like free setup time or basic A/V.

Tip #4: Use every inch of your space

If any part of your venue is empty, like a back patio, side room, or loft, you’re leaving money on the table.

You can utilize these spaces by offering them for private bookings, daytime coworking, pop-up shops, or even a nice corner for photoshoots.

Create a separate package or rental rate for them. But make sure to keep it flexible so people can rent by the hour or for full events.

After that, promote those spaces on your site and social media with clear visuals and a call to action.

By doing so, you’ll now be generating income from space that was otherwise doing nothing. That extra revenue goes straight to your bottom line.

Tip #5: Partner with brands for extra income

You don’t have to rely only on customer spending to make money.

Brands will pay you as well to get in front of your audience. It’s about how you use those opportunities smartly.

The simplest way is to reach out to local businesses and ask if they’d like to co-host business events, sponsor drinks, or provide giveaways.

Try to make it as easy as possible by putting together a simple sponsorship package that lists pricing and options.

Even small sponsorship deals, like $300 for a branded event night, can add up to your revenue.

Plus, you give your customers something new and exciting, which keeps them coming back.

Tip #6: Create a membership or loyalty program

Loyal, repeat customers are the backbone of any successful venue.

A well-designed membership or loyalty program not only keeps guests coming back but also encourages them to spend more per visit.

What to do:

Launch a points-based loyalty program where guests earn rewards for every purchase or visit.
Offer VIP memberships with perks like priority reservations, exclusive menu items, or members-only events.
Make it easy to sign up by integrating the program into your POS system or mobile app for the venue.

Studies also support this strategy, as loyalty programs can increase a business’s revenue per member by 12% to 18% annually.

Tip #7: Turn chaos into consistent venue revenue with Bloc

At the end of the day, improving your venue turnover isn’t just about moving faster — it’s about moving smarter.

However, the real challenge many venue owners face is getting more people through the doors.

That’s where Bloc comes in. Whether you’re running a small event space or managing multiple venues, BLOC helps you increase bookings, fill off-peak hours, and build repeat traffic.

Try it free with £150 ad credit and see how many customers we bring to your door!

FAQS:

Tip #8: Can shorter events increase revenue?

Yes! With smart scheduling, offering hourly or half-day bookings can help venues fit in 2–3 smaller events on a single day instead of blocking off an entire day for one client.

This often results in higher daily revenue with less downtime.

Tip #9: How do I promote my venue?

You can promote your venue by using social media, listing it on event platforms, offering special deals, and encouraging reviews from happy guests.

Local advertising, partnerships with influencers, and being featured on apps like Bloc can also help you attract more visitors and increase your revenue.