How to Promote Your Hospitality Business on Facebook?
It’s important to know how to promote your hospitality business on Facebook as digital marketing continues to be the best strategy for growth in this sector.
Even if you don’t like social media or Facebook in particular, you presumably already know how it affects pretty much every aspect of society, such as how hospitality businesses operate.
The power of social networking is simply not decelerating, and despite the emergence of new services including TikTok, Facebook remains among the most well-known and influential social channels globally.
6 tried-and-tested strategies to effectively promote your hospitality business on Facebook
We’ll offer you a thorough and straightforward overview of Facebook strategies to promote your hospitality business in this blog post, including information on how to begin and a tonne of advice on the tips to do it successfully.
Read on to learn more:
1. Spend money on advertisements and promoted materials to reach more people
2. Ensure that you use stellar content
3. Use Facebook’s wealth of demographic information to create customized advertisements
4. Integrate Instagram’s aesthetic impact with the data-driven strength of Facebook
5. Use Facebook Messenger for Business to improve customer service
6. Promote check-ins and Facebook reviews
1. Spend money on advertisements and promoted materials to reach more people
Simply said, it doesn’t work in the present scenario for your business to rely entirely on its classic free Facebook account for visibility.
You must make a financial commitment to paid advertising if you really want your followers and prospective guests to see how they connect with your establishment.
Facebook has created a comprehensive Facebook Ads guideline that can assist your hospitality business in developing a strategy that is optimized and focused.
Knowing your precise marketing goal is essential.
Then you may create an advertisement with the appropriate CTA (call to action), such as urging potential supporters to “like” and “follow” your page, sending them straight to your website or convincing them to take advantage of an enticing offer.
You may even run A/B tests on Facebook for your advertisements’ headlines, content, and images, among other components.
The most crucial indicator to monitor is the adverts’ real purpose, but you should also pay attention to your advertisements’ comments, likes, and shares because they indicate how well-received, they are.
The more people see your advertisement, the lower its CMP (cost per impression) shall be.
2. Ensure that you use stellar content
Put a high emphasis on the information you generate and provide, including:
Feed posts
Regular postings which keep your fans informed and interested in what’s going on with your business or brand.
Stories
Short videos or pictures that might illustrate to your consumers the inner workings of your business, highlight your best features, or highlight wonderful visitor experiences.
It is a fantastic method to create FOMO ((fear of missing out) or excitement.
Pictures
Don’t preach; demonstrate. Sometimes the best way to get folks to join is to just show them a beautiful picture of your resort or the surrounding area.
Remember to tag the location as well!
Promos
Your expertise in advertising and copywriting will be useful in this situation.
Offer your audience special deals and offers to encourage last-minute purchases.
Events
Even virtual gatherings can help people connect, and they might even expose new customers to the brand.
Join forces with other companies to organize activities that will delight visitors and residents alike.
Competitions
Contests are a fantastic method to encourage people to promote your material and gain new fans for your site while also generating income.
“Like and repost for a shot at winning 10% off on your first stay in our honeymooners’ suite,” for instance.
Reviews
On every platform that accepts input, reviews and ratings are always important.
To increase your review scores, ensure you consistently reply to comments and address any problems. This indicates to visitors the kind of experiences they can anticipate.
Commenting, tagging, and sharing
Over time, developing a following on the site will be aided by your activity.
You may promote your property on Facebook by tagging individuals or other companies, publishing content you believe your audience would enjoy, commenting on content you agree with, and using relevant hashtags.
Videos
According to recent research, “video ads produce 25% more views, 480% more clicks, and 270% more leads than photo ads.”
Hence make sure to embed videos while promoting your hospitality business.
Flyers
Whenever you host an event, the process can begin with Facebook posts and ads.
However, you should also design event promotional flyers if you want your event to be a real success.
It will guarantee that you are doing everything possible to promote your grand opening in targeted locales.
You can use an online flyer maker to create stunning flyers, which will help you bring your ideas to life.
Choose from several templates, then quickly customize, and share them online.
3. Use Facebook’s wealth of demographic information to create customized advertisements
Even smaller businesses may maximize the potential of this information to more efficiently target their consumers, thanks to Facebook — which has more capabilities and a wider reach than most social media platforms.
A comprehensive collection of features has been added to Facebook’s advertising tools that help businesses identify precisely who they’re looking for and make the most of their advertising budgets.
According to the firm, targeted advertising on its website are 89 percent effective, versus the average internet ad’s efficacy of 38 percent.
By segmenting your audience according to factors like geography, demographics, interests, habits, etc., you may highlight different aspects of your hospitality establishment’s advantages based on the kind of visitors you want to draw in.
4. Integrate Instagram’s aesthetic impact with the data-driven strength of Facebook
With about 500 million active users each month, Instagram combines the advantages of Facebook’s incredibly tailored user data.
Although there are many organic opportunities for your establishment to interact with followers on Instagram, any paid ads on the network are handled by Facebook.
With a few exceptions, most advertisements will show “natively,” which means that their content will be quite identical to other information on the Instagram feed.
Firstly, CTA links will be present in every Instagram advertisement, and marketers have the choice of submitting numerous photographs in a single ad that is presented in the form of a gallery.
Business Profiles are a new Instagram tool from Facebook.
It can enable you to advertise regular posts (including older posts) without needing to invent a fresh ad thanks to these accounts.
It’s one way how your hospitality business shall be able to profit from well-liked old content.
5. Use Facebook Messenger for Business to improve customer service
Hotels are constantly searching for ways to modernize and simplify their customer care procedures.
Now, Facebook Messenger provides a cheap and straightforward option to do it on a channel that already has over 1 billion users.
The configuration is straightforward: if your company has a Facebook page, just make sure to enter your username.
After that, you can control all communications through the page’s administration panel.
Hyatt and other hotel chains have already started testing the use of Messenger for everything from reservations to customer care.
This also can be utilized by specific hotels to control accommodation and visitor requests.
6. Promote check-ins and Facebook reviews
When it relates to the hospitality sector’s review websites, Google, TripAdvisor, and Yelp presently hold the top three spots.
However, Facebook does not want to fall behind.
Even while Facebook reviews do not typically appear on search results pages, they nevertheless feature prominently on an establishment’s page and are considered when Facebook searches are done.
Additionally, hotels ought to encourage visitors to include check-ins and location tags in their videos and images. This information is utilized to develop travel-related content that takes geolocation tags and user reviews into account.
Customers can filter their searches for hotels in New York, for instance, by adding the feature — “Visited by Friends.”
As Facebook gathers more information about travel destinations and hotels, it will be a functionality to keep an eye on.
Conclusion
We sincerely hope that these six suggestions for promoting your hospitality business’s Facebook page were helpful.
What have you personally encountered?
What is your best advice?
Let us know by emailing josh@getonbloc.com.
