Nightclub Promotion Ideas for December – Christmas Promotions that Work
Looking for nightclub promotion ideas for December? You’ve come to the right place.
December is a month of fervor and festivity.
People like spending time hanging around clubs. As a nightclub owner, it’s a great opportunity to boost your revenues and increase customer traffic.
You might be using various marketing strategies, but this time should be specifically dedicated to actively promoting your brand.
Read on to delve into some of the engaging and productive nightclub promotion ideas for December that you can implement to enjoy amazing results.
7 best nightclub promotion ideas for December
1. Create and conduct a series of contests
2. Post videos and pictures on social media
3. Come up with some special offers and discounts
4. Drive interest by creating curiosity around a menu
5. Conduct special tastings and booze masterclasses
6. Include themed nights in your nightclub calendar
7. Host a variety of events during the entire month
1. Create and conduct a series of contests
December is the start of the holiday season.
With everyone in cheer, it’s a great time to promote your nightclub. As many youth spend time glued to social media, creating and conducting engaging contests could keep up the festive mood.
A series of nail-biting contests and quizzes relating to Christmas could serve as great nightclub promotion ideas for December.
Contests could range from guessing hidden objects on a background to answering questions on Christmas stories. In any case, make sure the prize is a fantastic free drink at your nightclub.
Ideally, choose a drink that is most popular among your followers.
Another suggestion could be a sweepstake contest on your website requiring participants to enter their email addresses.
Additionally, you can extend this to social media platforms as well. Yet another idea is the photo hashtag contest.
To participate, users have to upload a photo to your club and include a unique hashtag.
As the contest ends, you can search the hashtag and find all entries. This content can be used in your own social media.
2. Post videos and pictures on social media
Social media remains the most powerful channel to bring people together.
Come December, everyone is busy planning for holidays, weekends, and Christmas.
While you might already be active on social networking platforms, this is the perfect opportunity to boost your brand by getting in touch with your customers and followers.
Create unique and interesting posts and post them at least twice a week during December.
You could chalk out a content calendar and alternately put schedules across, say, Instagram and YouTube.
Videos hold the greatest power to entertain audiences of any demographics, while pictures on Instagram could keep them guessing what more is in store!
Posting more frequently and on more social media platforms until Christmas through to New Year will significantly enhance your nightclub’s online presence, boosting your brand and driving customer traffic.
3. Come up with some special offers and discounts
Festive occasions are incomplete without amazing offers and discounts. While this could be one of the easy-to-implement nightclub promotion ideas for December, you need to exercise tact.
Sometimes, offering too many discounts could render your drinks of cheap quality and impact your brand. Nevertheless, customers definitely throng at your nightclub when you come up with awesome offers.
You could post pictures of your special drinks or food items on Instagram, tagging a “Special Offer” icon.
Your customers or not, people would likely turn up during happy hours and allow you to offer them a rewarding experience.
4. Drive interest by creating curiosity around a menu
Most people who are your regular customers would keep a tab on what you come up with in your menu, especially during the holiday month, December.
Create some mystery around your menu by introducing some secrets.
One way to do this is by asking your mixologists to prepare unique Christmas cocktail drinks.
They could add a secret flavour to symbolise Christmas. Each drink would have a secret ingredient.
Don’t reveal the recipes anywhere!
After your mixologists have created their cocktail, tell customers how to order with some code words.
The rule is the customer can place the order only if they tell the correct code to the right bartender.
The mystery of code words would create and sustain interest among customers.
Once someone gets the secret drink right, they can upload the picture on Instagram and add special hashtags to let everyone know.
It will instil curiosity and garner everyone’s attention.
5. Conduct special tastings and booze masterclasses
If you want to organise some events, throw some unique tastings and drinking masterclasses on, say, each Friday evening during December.
These will be full of fun and excitement for your customers while tasting something different.
Ask your mixologists to prepare some out-of-the-ordinary mocktails and let your customers get a feel of it.
You could even try throwing tastings specific to a particular alcohol, say whiskey.
This would help boost revenues and generate thrill while engaging your customers.
Christmas can be treated as a special tasting occasion, and your bartenders could offer an utterly mesmerising drink.
Besides, conducting some masterclasses on, say, every Sunday of December until the New Year could truly be an exhilarating nightclub promotion idea for December.
6. Include themed nights in your nightclub calendar
Themed parties bring a special joy and excitement to the attendees. They let people mingle well and know each other.
That way, you have the chance of increasing your customers. Some night clubs have themed events on every special occasion.
However, a great nightclub promotion idea for December would be to hold a themed party each day of the month. And the bonanza-themed party could be kept for Christmas!
Themed events also make targeting your audience easier as you can segment them based on their theme preferences on Facebook.
7. Host a variety of events during the entire month
One awesome nightclub promotion idea for December could be to host a mix of events in your club.
These could be music and dance events, sports, or some charity shows. In any case, the feasibility depends greatly on the space and facilities available in your club.
For example, to organise great music shows, your sound systems should be perfect.
Your nightclub must offer sufficient seating capacity for the customers or audience.
It might seem overwhelming, but it attracts a lot of different categories of people.
Celebrities and big shots usually attend charity shows. DJs could rock the music and dance events.
December, being the holiday season, would let your nightclub throng with guests.
Until Christmas, the fervour will be on. Leverage this period to expand your outreach and boost your brand on social media, which means you get more customers and your revenue increases.
Wrapping up
December, lit with the festive lights of Christmas, is special for everyone.
Use this time to promote your brand and gain more customers.
Follow the various nightclub promotion ideas for December outlined in the article to achieve the best outcomes.
