How exactly does Bloc help venues get more customers?

Bloc is an advertising tool for getting venues more customers.

It’s a unique approach to venue marketing.

Below we look at some frequently asked questions that will help answer the biggest question, how exactly does Bloc help venues get more customers.

1. What is Bloc?

Bloc is a free social events app that rewards people for attending venues and connects people before events.

You can download it here.

2. Why do people use Bloc and why are they engaged?

Our users can earn real rewards by checking in and attending venues.

We have our own reward system so our users are highly active.

Users collect BLOCS (our in-app currency), by performing certain actions in the app such as checking in.

Once they have collected enough BLOCS they can exchange them for real rewards on our rewards marketplace.

There are hundreds of rewards to choose from, including gift cards, experiences and physical rewards such as gadgets and fashion items.

To discover new venues to attend.

Bloc’s main feature is to check-in to venues, so our users are distinctively looking for venues to check-in to and attend.

Users can discover new venues to check-in to based on other peoples check-ins but also through Bloc’s advertising.

We push advertised venues to all of the users within the radius the advertiser sets.

So a very relevant audience can discover a venue that is advertised on Bloc leading to more customers.

To connect with other Bloc users at events.

Bloc is a social app so people can make new friends, date and network on it.

When a user checks in to a venue, they can see everyone else who has checked in as well.

The more check-ins a venue has, the more likely more people will check-in through organic reach.

3. Who uses Bloc?

Our user demographic is 18-35 years old.

The largest proportion of users are 18-28 professionals.

Over 40% of our user base are students.

We categorise our users into daily (DAU), weekly (WAU) and monthly active users (MAU).

100% of our monthly active users check-in to at least one venue a month. 70% of our monthly active users are weekly monthly users and 10% check-in daily.

We have an engaged user base who are looking to check-in to events & connect with other people.

4. Why advertise on Bloc?

1. Bloc is the only advertising platform specifically for hospitality businesses.

Your perfect result is a customer in your venue spending.

We track our users who have checked into an advertiser (using geo-location), so you know if the advertising is working or not.

It’s win-win and risk-free.

2. It’s self-serve advertising so you are in total control of your budget and advertising.

3. It’s maintenance free and easy to get setup.

You just need to simply create your ad and then you can let it ride.

There’s no extra work for you.

4. It’s fully measurable.

You can login and view your results.

We let you know how many people have seen your ad, how many clicks it’s got and how many check-ins your venue has had.

As well as this, when a user has attended we send them a compulsory review to complete after 24 hours.

We ask them to rate their experience out of 5, ask them to write a written review and also let us know their approximate spend.

This is only seen by you but is a way for you to keep track of who Bloc has brought you.

5. How much does Bloc cost?

Our advertising platform works on the auction model, similar to other platforms.

You pay per click or per 1000 impressions (CPM).

6. How does the advertising work with bookings?

Bloc is not a bookings platform, we just simply advertise your venue.

You can choose any URL you like for your Bloc ad, so this can direct people to your booking platform or your website.

We understand you might not want a Bloc user to check-in and book via a 3rd party booking platform because then you will be paying twice for that customer.

To get around this you can direct a Bloc user to a landing page of your choice with your chosen URL, where they can book directly with you.

Alternatively, you can suggest this in your ad copy with a phone number or email address.

7. What type of venues advertise on Bloc?

Every single venue in the world is actually on Bloc.

Our users can check-in to any venue they like.

However, Bloc’s advertising raises awareness of venues so people are more likely to check-in there.

Advertised venues get 15x more customers compared to non-advertised venues.

There are 4 placements where an advertised venue is pushed.

All types of venues can advertise on Bloc, including bars, restaurants, pubs, cafes and even nightclubs. Our users are looking to check-in to all types of venues. We have had success with every type of venue advertising with Bloc.

8. How do I advertise on Bloc 

It’s really easy to advertise on Bloc.

Simply create your ad by telling us some basic details about your venue.

You will need to choose a photo or video and also tell us a bit about your venue, two or three lines is perfect.

When you create your ad, 100% matched ad credit will be automatically added to your account.

There are no contracts and you can cancel at anytime.

Why not give it a try and get more customers today.