Christmas Marketing Ideas for Pubs – How to Boost Revenue in December
Christmas marketing ideas for pubs can vary, but they’re incredibly important to maximise your revenue in December.
December is the long-awaited month, with Christmas pouring in all the frenzy and fervor.
As a pub owner, you might be using various strategies to promote your business.
Nevertheless, this is “the best time” to revisit your sales tactics.
With customers thronging your pub, the holiday season until Christmas and the New Year gives you all the opportunities to unlock your potential.
Read on to delve into some of the tried and tested Christmas marketing ideas for pubs to boost your revenues this December.
6 effective Christmas marketing ideas for pubs
1. Make your customers aware that you are open for business
2. Boost revenues by encouraging customers to book in advance
3. Modify your menu
4. Partner with local restaurants
5. Invite local celebrities or influencers
6. Train your staff in better salesmanship
1. Make your customers aware that you are open for business
Customers are often unaware whether their favorite pubs will open later in the holiday season, especially on Christmas day.
One of the oft-neglected Christmas marketing ideas for pubs is to inform your customers that you will be working.
You must inform your customers of this much earlier so they can plan something with their families, maybe a Christmas dinner at your pub.
Post information about your working hours on Christmas on your website and social media.
That way, you increase the likelihood of more people visiting your pub, which could significantly boost your sales.
2. Boost revenues by encouraging customers to book in advance
Among other Christmas marketing ideas for pubs, one vital strategy is to assure your customers that you will have a table reserved for them in your pub on Christmas day.
Sometimes, customers are concerned about getting a place to sit during the heavy rush hour at Christmas.
Eliminate your customers’ worries by allowing them to make reservations in advance.
You may start accepting bookings from third-party restaurant apps or such in the third week of December to give confidence to your customers.
This also improves your brand image, letting your existing customers spread word of mouth to their friends and acquaintances, who may even try to book tables in advance at your pub.
By doing so, they are happy about their confirmation, and you can rest assured that festive revenues will flow in.
3. Modify your menu
Some of your menu items, food, and drinks vary with customer preferences and popularity.
One of the best Christmas marketing ideas for pubs, which would boost revenues, is to tweak your menu with seasonal items.
If you are incurring high electricity or heating costs, try using some alternative yet unique dishes or drinks that don’t require much energy.
During times of rising energy costs, one smart way to leverage your business is by including unique yet easy-to-cook items in your Christmas menu.
It may not be possible with all food items, but certainly, it’s worth considering.
These would not only cut down your operating costs but also boost revenues because you have now incorporated special seasonal items that would be new in your menu, making customers eager to try them.
4. Partner with local restaurants
Like your business, other small businesses in your segment might feel the pinch in winter, too.
Partner with other pubs, restaurants, and bakeries that offer items similar to yours.
Since these are also food businesses and equally popular like you, it would be economical to join hands and tackle the harsh winter.
You may include some of their items (for a limited time) in your menu and advertise on your website and social media.
This would be a great Christmas marketing idea for a pub, which lets you increase your customers while boosting your revenue.
5. Invite local celebrities or influencers
People are always keen on meeting celebrities or local big-shots in person.
Check with them on their availability and how much you would be spending.
Once confirmed, send email invitations for the special evening to your customers so they can book for the event in advance. You may post about the opportunity on social media to increase traffic.
Ensure your pub has the required stage, furniture, and such for the celebrities and the reserved guests.
And make space to stand and watch the show in case non-customers join in.
This would be one of the awesome Christmas marketing ideas for pubs, and your customers would truly enjoy a great evening with some special people.
6. Train your staff in better salesmanship
Christmas is a way to promote your brand, bring in new customers, and boost your revenues.
With various events planned at your pub for the holiday season, your staff must be equipped and capable of managing the crowd best.
Besides, it’s time your staff learns some real sales-y skills, if they haven’t.
That way, they would be able to cater better to the new customers and maintain courtesy with the existing ones.
Festive occasion calls for increased interactions and the greatest demeanor to boost your brand and revenues. Take some time and train your employees in their customer-facing roles.
Wrapping up
The frenzy and festivities around the holiday season bring you all the possibilities to ramp up your sales.
Adopt the best practices and carve remarkable experiences for your customers.
Follow the awesome Christmas marketing ideas for pubs to boost revenues and welcome a fabulous Christmas and New Year!
