Bloc Revenue Analytics – How We Measure Success
Revenue Analytics
Bloc revenue analytics is how we measure the success of Bloc campaigns for venues.
Gone are the days of getting impressions and clicks but not knowing exactly the return of investment on money spent.
Listening to feedback we decided to add revenue analytics to the dashboard.
So now advertisers will be able to see the estimated revenue received from customers brought to their venues by Bloc.
This will work by asking the customer for their estimated spend when we ask for their review of the venue.
Currently a customer, who attends an advertised venue, has to give a compulsory review of the venue the next day or the next time they open Bloc after 24 hours.
This allows advertisers to get a feel for who has attended their venue and it’s also an opportunity to receive feedback.
After the customer has rated the venue out of 5 stars, they will then input their estimated spend, followed by a written review which is optional.
So the rating and spend will be compulsory but a written review is optional.
By receiving every customers estimated spend it means important data can be gathered.
It allows an advertiser to see just how much revenue is coming from Bloc users. Here is the new data the advertiser will receive:
– Specific Bloc User’s Spend
– Average Spend
– Average ROI
– Total Revenue
– Total Cost
– Gross Profit
Specific Bloc User’s Spend
When a user attends an advertised venue they have to give a compulsory review of the venue the next time they open Bloc after 24 hours.
Now we’ve added another compulsory step where they input their estimated spend.
In the advertiser dashboard an advertiser will be able to see the estimated spend each user has submitted.
It is only an estimate and we appreciate some users will put inaccurate figures so it should only be used as a rough estimate.
Advertisers will be able to report unlikely revenue or spend inputs so they can be removed from their dashboards.
The purpose of this feature is so that advertisers can be confident that their ROI of using Bloc advertising is worthwhile.
As we only charge £2 per customer including VAT, most advertisers should see a positive ROI.
Advertisers will be able to see the revenue analytics of each user under their written review.
Average Spend
Now we have the estimated spend of each user that attends an advertiser we can work out the average spend at each venue.
This is total revenue / check-ins = average spend.
Average ROI
We charge £2 including VAT for every customer that attends a venue. So the average ROI (return-on-investment) is the average spend minus – £2.
This average spend – £2 = average ROI.
Total Revenue
Total revenue is the total estimated spend of every user for each specific advert ID.
Sum of user spend = total revenue.
Total Cost
Total cost is the sum of what Bloc charges for each check-in which is £2. As each advertiser receives £150 free credit this is also taken into account.
(Total check-ins x 2) – 150 = total cost.
Gross Profit
This shows the total gross profit for each advert ID/venue.
Total revenue – total cost = gross profit.
Getting started with Bloc ads
If you’re not a Bloc advertiser yet but you’re considering it, then you can trial the service with £150 ad credit.
This is 75 customers for free and you can cancel at any time.
Bloc is the only advertising tool of its kind where you only pay-per-result. And a result for a venue is an advertiser physically in the venue spending (tracking via geo-location).
Bloc advertising is an effective and budget friendly marketing tool for raising awareness and increasing revenue.
Get started today with Bloc ads!
