Bloc Advertising: Getting Started

 

 

On the back of our 2018 success we launched our advertising platform for Bloc in February 2019. A bar and restaurant marketing solution that is completely unique. With our growing success in terms of users we wanted to enhance our service by raising awareness of venues with beautiful ads to increase check-ins. By having more check-ins users have more people to connect with which supports our USP – connecting people before events.

 

Bloc Advertising: A Solution to Venue Marketing

The biggest benefit for using Bloc’s advertising platform is that a venue can pay per result or cover. Using geo-location technology a venue is only charged if a user checks in and attends the venue. This is only £2 per user (inc VAT) and is charged by direct debit or invoice at the start of the month. With an average customer spend of £25 in the UK it’s an affordable and risk-free approach to marketing.

Bloc Advert Example

New advertisers can trial the service with £150 ad credit which is 75 new customers. When 75 customers have attended (via geo-location) the £2 per customer is charged at the start of the month.

 

Getting Started

It takes 5 minutes to get started with Bloc advertising. Advertisers simply add their basic details and create their newsfeed ad. This includes a photo or video, their venue name and ad-copy. The £150 free ad credit is automatically applied to the account and the advert will go live as soon as it’s been approved. The bar or restaurant being marketed will also automatically have a star allocated to it on our map of events and also go to the top of the events to make it stand out from the crowd.

As well as this a bar or restaurant can supply 3 different USPs or deals for their venue and if a user comes within 100 yards of their venue, we will send them a notification including this information. It’s an incredibly effective way of drawing in foot traffic in the area.

Bloc 100 yard notification

If an advertiser prefers a member of the Bloc Team can create and manage their campaign for them. The advert can be created by us and then edited by the advertiser later if they want any changes.

 

Bloc Ad Analytics

As soon as an advertisers advert has been approved they can login to their dashboard. Here they will find all the important statistics they need. Impressions (how many times their ad has been seen), clicks (how many clicks to their website) and check-ins (number of check-ins to their venue). When a user checks in to an advertised venue 24 hours after the date they checked in they have to complete a compulsory review. This is a way for restaurant and bar marketers to know who has come from Bloc. These reviews can also be viewed in the Bloc Ad dashboard.

If you are a venue; nightclub, bar, pub, restaurant or cafe and need more customers then you can trial Bloc for free today. To get started with Bloc advertising create your advert today.