Bloc Advertising – Getting Started
How to get started with Bloc ads.
Bloc advertising is a venue marketing solution that is completely unique.
With our growing success, we wanted to enhance our service by raising awareness of venues with beautiful ads to increase check-ins.
By having more check-ins users have more people to connect with, which supports our USP – connecting people before events.
1. Bloc advertising – a solution to venue marketing
The biggest benefit for using Bloc’s advertising platform is that every check-in can be tracked.
Using geo-location technology we can record if a user checks in and attends the venue.
This means that you know if your ads are performing or not.
You can view the number of check-ins and the cost per check-in.
The average cost per check-in on Bloc ads is just under £5 per check-in.
With an average customer spend of £25 in the UK it’s an affordable and risk-free approach to marketing.
New advertisers can get up to £2000 in free matched ad credit.
This is based on what you spend in your first month.
For example, if you spend £100 in your first month then we will give you £100 in ad credit.
£2000 spend and we’ll gift you £2000 in free ad credit.
2. Getting started
It takes 5 minutes to get started with Bloc advertising.
Advertisers simply add their basic details and create their newsfeed ad.
This includes a photo or video, their venue name and ad-copy.
The free ad credit is automatically applied to your account after 30 days.
Your self-serve advert will go live as soon as it’s been approved.
The bar or restaurant being marketed will also automatically have a special logo allocated to it on our map of events and also go to the top of the events to make it stand out from the crowd.
It’s an incredibly effective way of drawing in foot traffic in the area.
If an advertiser prefers a member of the Bloc team can create and manage their campaign for them.
The advert can be created by us and then edited by the advertiser later if they want any changes.
3. Bloc ad analytics
As soon as an advertisers advert has been approved they can login to their dashboard.
Here they will find all the important statistics they need.
Impressions (how many times their ad has been seen), clicks (how many clicks to their website) and check-ins (number of check-ins to their venue).
As well as hundreds of other important metrics to track.
If you are a venue; nightclub, bar, pub, restaurant or cafe and need more customers then you can try Bloc ads today.
To get started with Bloc advertising create your advert.
