Bloc Ads – Open for Unique Venue Promotion

Bloc’s advertising platform for unique venue promotion is live.

If you need more bookings for your venue then Bloc ads is a great addition to your marketing mix.

Our advertising is unique because we can track check-ins so you know if you’re ads are working.

We also incentivise our users to check in, creating a highly engaged audience that you can tap into.

Every new venue can get up to £2000 in matched ad credit as part of a new promotion if they sign up.

This is based on how much you spend in your first month e.g. £100 spend = £100 in ad credit.

We’ll automatically apply the credit to your account in month two.

1. How does Bloc work 

Bloc is a social events app that rewards people for attending venues & connects people before events.

Every single venue in the world is on Bloc via Google’s API.

Users simple check-in to the venues they’re attending, on the data they’re going.

They then tap ‘I’M HERE’ when they’re in a venue. If Bloc confirms their location, they earn BLOCS.

Users can also create a Moment, which is a photo or video taken inside the venue.

Again they’re rewarded Bloc’s if they create one.

They can also create a Bite which is a short-form video after they’ve visited the venue.

Once a user has collected enough BLOC’s, they can visit our reward marketplace and choose the reward they want.

So Bloc’s users are incentivised inside the app to visit venues.

Users can also see other people going to the same events/venues as them and connect with them inside the app.

There’s a social side to Bloc too.

2. How does Bloc’s advertising work?

Venues can advertise inside the app and reach our engaged audience.

It’s incredibly powerful for unique venue promotion.

Our ads are self-serve, meaning you create the ads that are shown inside the app.

You simply choose the headline, content, text and CTA of your ad.

Once approved the ad will show in the app’s newsfeed, Explore section and map of events.

You are then charged a oCPM meaning per 1000 impressions.

Every time a user checks in via your ad to your venue, then this is tracked in your dashboard.

This means you can track whether your ad is performing and whether it’s actually driving real customers.

3. Why Bloc ads work

Bloc’s users are already checking in to venues all over the world.

They check-in to places their friends are attending and venues we suggest to them.

Our users need to know that a venue exists which is where Bloc ads come in.

Venues can promote themselves with 4 placements inside Bloc.

The first and most prominent is the newsfeed ad, which appears in the newsfeed of every user within the radius you set.

A featured venue automatically gets a different logo on our interactive map instead of our Bloc logo.

This literally stands the venue out from the local competition.

As well as the prominent logo on the map venues are also pushed to the top of the events list.

Naturally users will click on a venue at the top of the screen to see who’s going.

It’s location based advertising and it’s powerful for increasing a venues customer base.

Bloc ads have a powerful snowball effect.

The more people who are checked in to a specific venue, the more other users will see this.

The more popular a venue is on Bloc, the more people will check in and want to go, hence the snowball effect.

Venues need to initiate these first check-ins by advertising on Bloc.

4. Get results with Bloc

Word of mouth is and probably always will be the most powerful form of advertising and most venues do rely on this medium for unique venue promotion.

Bloc pairs perfectly with this medium as we get customers talking.

Because users on Bloc can check-in and connect with each other before attending a venue, users talk about the venue before and after they go.

If word of mouth was fire, Bloc would be like throwing a load of petrol on top, fuelling the conversation.

You can get customers talking about your venue today by signing up and trialling the service with £2000 in matched ad credit.

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