Bar Promotion Ideas for December – How to Boost Revenue at Christmas

 

 

Implementing effective bar promotion ideas for December are so important as the holiday season is such a big opportunity to increase revenue at the end of the year.

When it comes to the holiday season, all bar businesses are looking for ways to leverage this time to increase revenue.

Customers shop, eat, and have fun during this time. Nevertheless, they still look for ways to save their pockets.

If you are a bar owner wondering how to boost your revenues this Christmas, this page is for you.

Read on to delve into some of the smart yet effective promotion ideas for December to attract customers and increase your sales this holiday season.

 

6 best Christmas promotion ideas for bars

 

1. Come up with special Christmas-themed drinks
2. Cut down on customer waiting times
3. Plan and run holiday promotions
4. Motivate the staff to boost your revenue
5. Respond to your reviews
6. Introduce your customers to a loyalty program
7. Consider and plan for off-premise drinking

 

1. Come up with special Christmas-themed drinks

 

Bargoers find the venue the best place to discuss everything public and private – family issues, politics, roadside events, new movie releases etc.

Christmas is the best time to leverage this aspect to boost your bar revenues.

Plan with your staff and include some unique yet amazing drinks in your Christmas menu.

Create a secret around it, such as having six Christmas-themed drinks and the names of the six mixologists scrambled.

 

 

The customer needs to correctly associate the bartender with the respective drink.

Those who are successful will get a Christmas gift.

Keep the challenge a little on your side so that few customers can match correctly.

The fun of something secretive would surely bring in more customers.

 

2. Cut down on customer waiting times

 

Whether your bar is small or relatively larger, customers never like to wait.

In the holiday season, guests throng your bar, and you get the best opportunity to maximize your revenue.

It’s a good idea to hire a hostess ad hoc to cater to the large gathering of customers during the holiday season until Christmas and New Year.

 

 

While you might spend a small amount in employing an additional waiter, it could turn your holiday season lucrative by engaging customers promptly.

It might as well let your customers spread word of mouth about your super quick service, in turn getting more customers to your bar.

This could be undoubtedly one of the best promotion ideas for December.

 

3. Plan and run holiday promotions

 

As December is marked by festivities like Christmas, Hanukkah, and New Year, customers are keen on saving their pockets while spending optimally on shopping.

Discuss with your marketing team and create promotional campaigns that increase your revenue while keeping your customers happy.

 

 

For example, a meal will accompany a gift to the entire family (at least four) when each family member buys a special item on the menu.

Or, offer special discounts on the chosen drink only between a certain time, like 4 pm and 7 pm. Include some slightly higher-priced yet delectable items at a discount on specific weekdays only during happy hours.

 

4. Motivate the staff to boost your revenue

 

One of the best promotion ideas for December is to slightly shift your focus on your staff.

Quite often, the fact that some motivation can trigger astounding results from your staff is sidelined.

Use this opportunity and offer a tip or reward to anyone who impresses your customers and makes them buy a “special” item on the menu.

So, your staff needs to assume the role of best salesmen.

 

 

Their gestures, broad smiles, sweet talk, and much more are important to carve the best experiences for the customers.

It would be a great idea to let your staff know of this opportunity in advance and get prepared. You may even help in training them in these areas.

Remember, battles are won by soldiers, not just emperors. And you need to motivate them – that’s the catch behind the reward!

A small fraction of your revenue would go to them as a reward, boosting your sales considerably.

 

5. Respond to your reviews

 

One of the oft-neglected ways to build your brand is to pay heed to your image online.

With a lot of feedback and review websites, customers or visitors quickly post their comments on their experiences.

Studies suggest that 88% of customers trust online reviews as much as personal recommendations.

Leverage reviews as one of the strongest promotion ideas for December.

Start your exercise a couple of months in advance by checking out what people have posted about your bar on various review sites.

 

 

Thank them for the positive reviews.

In case there are some negative comments or feedback, acknowledge the same and provide a brief yet satisfactory explanation.

Make sure before the start of December – that all comments or reviews about your bar or brand have been addressed.

This would portray you as a responsible business and encourage customers to return to you. With the Holiday Season approaching, you can expect an uptick in your revenue.

 

6. Introduce your customers to a loyalty program

 

As a bar owner, you must think of long-term profit rather than today’s expenditures.

Besides focusing on bringing in new customers, you can leverage the repeat and existing ones.

The latter spend more and more often, promote your business, and thus boost your revenues.

 

 

All you need is your customer list, email addresses, and phone numbers. Send them the details of the program via email.

You could reward your long-standing customers as they significantly contribute to your bar revenues.

This can be one of the awesome promotion ideas for December, making their and your Christmas special!

 

7. Consider and plan for off-premise drinking

 

With your bar over-crowded during Christmas, it may happen you lose quite a few customers who may walk away disappointed.

Besides, to expand your reach and to ensure you cater to a larger group during the holiday season, plan for an off-premise bar options.

As one of the smart promotion ideas for December, you could use it to offer door-delivery services for a special Christmas drinks at home.

 

 

Besides, you can also plan to deliver drinks, delicacies, and more to office parties, private gatherings, and business dinners.

This comes with multiple benefits – it builds your brand, expands your reach, and boosts revenue in Christmas.

 

Wrapping up

 

Christmas is the pivot around which the holiday season revolves.

As a bar owner, you get ample options at this time to leverage your potential and boost your revenues.

Follow the out-of-the-box bar promotion ideas for December outlined in the article and ramp up your sales.