Bar Advertisements: 7 Creative Bar Advertisement Ideas That You Can Use to Attract More Customers
Are you struggling to come up with bar advertisements for your bar?
Or maybe you’re new to the world of advertisement ideas and you have no clue where to start?
We know that advertisements can be one of the most frustrating parts of owning a business but it’s also one of the most important ones.
To get any business off the ground, you need to have a sound advertisement strategy in mind and bars are no exception to this fact.
But advertising a bar is not the same as marketing a product or selling a service. If you’re trying to advertise your bar with these strategies, then you might not get the results you’re looking for.
Ask yourself one simple question, why do people want to go to bars?
The answer is that people come to bars because they want to hang out and have fun.
They’re a community spot where people are free to relax. If you want to make a good bar advertisement strategy you will need to start thinking about how you can make your bar better than the competition.
However, if your marketing strategy isn’t good then you’re not going to be able to get a lot of customers. Therefore you’ll also want to think about how you can let people know about the quality services that you offer.
Our list has everything you need to take your bar advertisements to the next level. Here are seven of the best bar advertisement ideas that you might not be using:
1. Don’t underestimate the importance of social media
2. Use special offers to make your bar more attractive to customers
3. Highlight your bar’s uniqueness in every way that you can
4. Tailor your advertising strategy to suit your target audience
5. Themed events can be a great bar advertisement strategy
6. Remember to keep changing with the times
7. If you want to use a method that guarantees customer engagement consider using Bloc
1. Don’t underestimate the importance of social media
Social media is one of the best platforms you can use to advertise anything. Millions of viewers are on these platforms every day and if you know how to use them well they can be a huge asset to your bar.
Although there are many methods you can use to advertise your bar, here are three points that you’ll want to remember:
- Make sure all of your bar advertisments are attractive and fun to view.
- Work with the algorithm by posting as much as possible and using content that has a high SEO rating.
- Build a community that makes people want to interact with your platform.
Social media platforms can be frustrating to work with but if you master this art you’ll draw in many potential customers.
If you would like to learn more details about how to use social media effectively for the purpose of bar aadvertising here’s a useful blog to help you out.
2. Use special offers to make your bar more attractive to customers
Everyone loves a discount, this is a fact that is well known. But you may not be aware that discounts can be an extremely effective bar advertisements.
Bars are places that friends can go to hang out and have a fun time. If you want to get the most value out of your discounts consider offering incentives for larger groups.
For example, you can have an offer that will allow customers to get a 5% discount with every five drinks that they order.
You could take it a step further and give a 15% discount with every ten drinks that the customer buys. This way you’re upping the incentive to buy more drinks for the customer.
However, discounts aren’t the only special offers you can give. Giveaways are another way to draw in more consumers.
But don’t giveaways seem counter-intuitive? On the contrary, these can be an excellent idea for advertisements. Use a giveaway to get more customers to come to your bar and then you can get the opportunity to show them why your bar is one of the best.
3. Highlight your bar’s uniqueness in every way that you can
A great atmosphere is one of the key requirements for owning a successful bar. The atmosphere of a bar can include everything from the drinks that your bar offers, to its overall look. It takes a lot of work and effort to design a brand new atmosphere, so don’t shy away from using it as a bar advertisement tool.
Maybe you have a unique aesthetic that no other bar in town has, or your bar could be one of the few bars in town that offers locally made beer.
Use whatever it is that’s special about your bar to draw in customers that are looking for exactly what you offer. You might even want to take a bit of time to look at your primary customer base and change your bar to suit them.
Especially if your bar is in a large city, you’re going to have a lot of competition around you. A few little changes can go a long way in making your bar stand out amongst the rest. Identify what aspect your bar excels at and then advertise this as much as you can.
One of the added benefits of using this idea is that you can build up a community of customers that will stay with you for a long time. To ensure that your bar is a profitable business you need to have a dedicated base of clients. If you start creating this base then you’ll soon be able to cement yourself as a valuable part of the community life in your town.
4. Tailor your advertising strategy to suit your target audience
It’s not difficult to find advertising strategies online. There’s a multitude of articles all over the internet talking about how to get more people into your bar. You may have even tried one or two of these tactics out and discovered that you didn’t achieve the results you were hoping for. This is probably because you didn’t alter your strategy to suit your audience.
All towns aren’t the same, so you should study what type of town you live in to figure out what the best strategies are. If your bar is in a busy city then it’s likely that a huge chunk of your customer base consists of working adults.
Since most businesses give weekends off, you could try creating a few offers that are only applicable on the weekends. Another example that might be helpful is if you live in a town that’s popular with tourists, make sure that your bar offers a lot of local beverages that are town specialties. Don’t be afraid to try out a few different strategies to see what works best for your business.
Feedback is also a great way to find out what your customer base wants from your bar. You can make use of your social media platforms to ask customers what they like about your business and you can also ask them what improvements they want to see. As a bonus, this will also help you to increase customer engagement.
5. Themed events can be a great bar advertisement strategy
If you want an amazing place to let loose and have fun then you’re probably going to head to a bar. Nothing beats the feeling of sitting at a table with friends chatting about random stuff. Themed events are a good way to take this experience and enhance it even more.
If you’re confused about what events to hold then here are a few tips to help you to familiarize yourself with this concept. Remember that you can have any event that you want, it’s all up to how creative you can be. Some easy to execute examples are:
- A Ladies Night Out.
- You can give a few of the local stand up comedies a platform.
- Live music performances are always a hit.
- A sports viewing event with themed starters and drinks.
- Halloween party with a specific theme like vampires.
You can also put up a poll on one of your social media platforms to get people interested in your bar. This way you’re letting the customers choose what they want. Be sure you have a lot of variety in your events so that you can attract people from different walks of life.
6. Remember to keep changing with the times
Having a fluid business is vital to ensure that you’re always prepared for anything that comes your way. If your business goes stale then you won’t be able to draw in many new customers. It’s not possible to predict how the market will change in the coming years so always be ready to come up with new ideas.
No matter what field you’re in there’s always going to be hurdles to overcome. If you don’t prepare yourself in advance then you’re going to eventually hit a brick wall.
One idea that you can do is try to sit down once a month and reevaluate your bar. Some questions you can ask yourself are, “Is my customer base the same as it was before?” “Are the bars in my area changing their bar advertisements?” “Is my bar struggling in any way?” Sometimes looking at the details can help you to figure out where you can improve your advertisement strategy.
Doing this will also help you to gain experience and learn from your mistakes. If an idea falls flat, simply scrap it and go back to the drawing board. Always keep in mind that it’s better to test out your ideas before you implement them.
For instance, if you want to change your cuisine, add a couple of new food dishes to your menu as a temporary item and see how well they sell. If your customers love it then you can make them a permanent addition. But if they don’t like it then it’s not a big deal to remove these items and try another approach.
Over time you’ll get better at judging the ideas that will work from the ideas that won’t.
7. If you want to use a method that guarantees customer engagement consider using Bloc
Although all of these tips can help you cultivate a strong customer base, you’ll probably have to go through a lot of trial and error before you can learn what works for you. If you want a quicker solution then you might want to look at Bloc. This site takes all of the guesswork out of the equation. We are certain that your customer base will grow if you start using it.
So why is using this site better than any of the other bar advertisements on this list? It’s simple really. Bloc pays customers to attend your bar. First, we offer our customers various locations based on their preferences. If they like what they see and go to one of the locations that we’ve suggested then they get stars that they can exchange for money.
One of the many great things about Bloc is that it gives customers an incentive to choose your bar. Another plus point of this site is that it’s easy to use. All you have to do is sign up with us and we’ll do the rest. If you want to advertise your bar but you want a hassle-free method of doing it then this method is for you.
A few final words of advice
We’re not going to beat around the bush – learning how to advertise your bar is not an easy task to do. Knowing what bar advertisements work for your bar is going to require a bit of experience and knowledge. However, if you want to have a successful business then you’ll need to learn how to master the art of advertisements.
Hopefully, some of our tips and tricks can help you improve your sales exponentially. Keep in mind that if you want to succeed in this field then perseverance is crucial. You have our best wishes for your future endeavors.
Do consider checking out Bloc if you’re looking for a surefire way to promote your bar with bar advertisements online. We offer a free trial to newcomers so if you’re not sure about using Bloc then simply try it out for a while to see if it works for your business.
