Christmas Marketing Ideas for Bars: 10 Promotional Ideas
Christmas marketing ideas for bars can separate any bar from its competition. One of the busiest times of the year for bars, it’s imperative festive marketing is on point.
Christmas is one of the most wonderful times of the year and the air is filled with joy. If you take a walk down the street, you’re sure to see all the shops covered with Christmas decorations.
We’re sure that you have many favorite Christmas memories that will stay in your heart forever. Whether you’re one of those people who love to go Christmas shopping or you’re just looking forward to having an amazing meal on Christmas day, it is undeniable that this is an extremely memorable festival.
This can also be a very profitable time for bars all over the country.
People are looking for a place where they can kick back and have a good time. But where there’s demand, there will also be a ton of competition.
There’s just one question that you need to answer – what do I need to do to ensure that my bar attracts customers? Although there are no clear-cut answers to this question, we can help you to come up with a marketing plan to stand out among the crowd.
We’ve narrowed down some of the best Christmas marketing ideas for bars that are sure to get your business a lot of attention:
1. Decorations can transform your bar into a Christmas wonderland
2. Social media is the perfect place to hold a festive giveaway
3. Christmas themed events are always a great way to draw in crowds
4. You can give your customers free discount coupons that embody the spirit of the season
5. Be sure to send out holiday wishes to all of your customers by using your email
6. Offering special packages for groups is sure to boost your Christmas sales
7. Hosting a special 12 Days of Christmas event is an excellent way to get your customers in the festive mood
8. Holiday postcards can be a highly effective marketing tool that has a touch of nostalgia
9. A few Christmassy menu items will add the perfect touch to your holiday feast
10. Using Bloc will give you a surefire method of drawing customers into your bar
1. Decorations can transform your bar into a Christmas wonderland
Christmas decorations for bars don’t seem like they can be used as a marketing tool, but a few beautiful decorations will give your bar a Christmassy feel!
However, there’s a fine line between having way too many decorations and having way too little.
A good tip is to decorate your bar to set the tone that you’re looking for. Let’s say that your bar is visited by a lot of young people that are looking to have a couple of drinks and enjoy themselves.
In this case, a few flashy decorations will be able to liven up your bar. Try to add Christmas lights along with some tinsel decorations along your ceiling. On the other hand, if you’re going for a cozier feel then a few lamps and wreaths should do the trick.
2. Social media is the perfect place to hold a festive giveaway
Everyone loves using social media and there are lots of people that spend a lot of their time scrolling through these apps.
Social media is a great way to get your message out to potential customers, and what better way to get people interested than with a festive giveaway?
But that’s not the only thing that you can use social media for. Keep in mind that people tend to spend a lot of time on these platforms and they go through many posts a day.
If you want to break through and get your posts into their feed, then you need to work with the algorithm. There are two things you need to do for this.
First, you must post as much content as you can, and second, you should also get your audience to interact with your posts.
Polls are one of the best ways that you can do this. As a bonus, you can also use polls to get customer feedback and then use that feedback to make your services better.
3. Christmas themed events are always a great way to draw in crowds
You’re probably aware that Christmas-themed events are a great idea for the holidays, but the tough part is coming up with unique Christmas marketing ideas for bars that grab the attention of your audience.
When you’re coming up with Christmas ideas keep in mind that you need to ensure that your primary customer base is interested in the events that you’re putting on.
Certain crowds will be looking for a place that’s loud and energetic while some people might be looking for a bar that’s a bit on the cozier side.
You’ll have to figure out what’s best for your audience.
However, there are a few Christmas themed events that are sure to be crowd-pleasers. We’ve listed a few of our favorites below:
– Karaoke night, but with carols.
– A couple’s special event with a red and green theme and some mistletoe decorations to match.
– Live music is always a good idea. Try to get a choir or a band that’s known for their Christmas tunes.
– A carol sing-along is sure to get everyone in the holiday mood.
– A Christmas themed quiz night is sure to bring in your competitive patrons.
Be creative and try a few of these ideas out. You can also use your social media platform to ask your audience which event they would like to see next.
4. You can give your customers free discount coupons that embody the spirit of the season
Christmas is the season of giving and a discount is the perfect way to treat your customers.
A discount can help you inform your customers about any special events and it will also give your customers some added incentives.
When you’re coming up with discount codes, try to set them up in a way that makes your customers more interested in your events.
If you’re hosting a karaoke night, then offer a discount on the first few drinks that all the customers have. Make sure that you’re able to make your codes as attractive as possible to get the best result.
5. Be sure to send out holiday wishes to all of your customers by using your email
Never underestimate the impact of a few holiday wishes.
It’s always a great idea to send out a few special emails to your customers now and again and Christmas is the perfect time to do this.
When used well, email marketing can be one of the most effective Christmas marketing ideas for bars that you can use.
You can use your email to send your customers offers that they might not be aware of. Make a few posters that show all the amazing treats that your bar has in store.
Email marketing is a good way to spread a bit of holiday cheer while also letting your customers know that your bar is in the Christmas spirit.
6. Offering special packages for groups is sure to boost your Christmas sales
Bars offer people a place to hang out and have fun. They’re an excellent place for people to get together and enjoy themselves.
The holiday season gives us a bit of time to meet our friends and share one last drink before the new year rolls around.
That’s why bars are a wonderful place for friends to meet so why not encourage your customers to bring in as many people as they would like.
Before we get into the offers it’s important to note that large groups of people can be tough to deal with if there’s a lot of them coming at once.
Before you set up an offer like this make sure that your staff is prepared to deal with the load of people that will come in.
Maybe you could shift a few tables around to make it easier for your bar to work efficiently.
Now that we’ve got that out of the way let’s talk about the offers. People in groups love to get a bit of finger food that is greasy and yummy so you can put a package on your menu that will allow people to get a bunch of snacks along with a few select drinks.
You could also offer a free drink for every five drinks that a table buys. You’ll have to adjust these offers to fit the needs of your bar but remember that your ultimate goal is to make your bar more attractive to groups.
7. Hosting a special 12 Days of Christmas event is an excellent way to get your customers in the festive mood
This song is one of the most recognizable carols of the season and that’s probably the reason why many venues introduce this event.
The 12 Days of Christmas is an excellent event to get your customers into the holiday spirit.
The trick of this event is that you need to start with smaller events and then leave the bigger ones till the end. What this will do is it will keep your audience hooked till the very end.
Your first step should be to look at all of the events that you can provide. Next, arrange your events so that you are building anticipation.
For example, you could start with a few small giveaways on social media. Then ramp it up with a few Christmas menu items (bonus points if you allow your customer to choose these items) and finally, your last 5 days could include an extravaganza where you set a specific themed event for each day.
Maybe your first day can include a snowy event with special light-colored drinks and a white dress code.
Or maybe you hold a Christmas sweater event where you encourage your guests to wear their favorite Christmas sweater and you can serve gingerbread cookies. The sky is truly the limit so remember to be creative and let loose.
8. Holiday postcards can be a highly effective marketing tool that has a touch of nostalgia
One of the most nostalgic holiday events is that time when you send out a family postcard that sends a bit of cheer to your relatives.
Some people don’t follow this tradition anymore cause it’s easier to send a message over text or the internet.
However, there’s nothing that can match the feeling of getting a Christmas postcard in the mail. Sending a postcard can help you form a special relationship with your customers and as a bonus, you can even attach a special discount coupon.
9. A few Christmassy menu items will add the perfect touch to your holiday feast
What does your favorite Christmas dinner look like? Maybe you’re imagining a feast with an oven-roasted turkey and some Christmas pudding or maybe your family has a signature dish that is scrumptious beyond belief!
We all have our favorites when it comes to Christmas food so spread a bit of the holiday cheer by introducing a few menu items that are close to your heart. Ask your staff about what food they love on Christmas and use that to come up with a few ideas.
You could also get a bit more creative with your drinks. Try to incorporate a few peppermint themed cocktails as those are sure to be a hit. A few drinks that fit the theme of red and green would also add a lot to your bar.
10. Using Bloc will give you a surefire method of drawing customers into your bar
Even though all of the ideas that we’ve given above will help you to draw customers in you’ll still have to put a lot of effort into the execution of these ideas.
Marketing ideas aren’t guaranteed to give you the exact result that you’re looking for and you’ll likely need to tweak them a bit. But what if we told you that there’s a way to get customers with minimal effort?
Bloc is an app that recommends venues to all its users.
However, in addition to providing our users with amazing local spots every time they use our app, we also give out stars to those that attend venues.
These stars can be exchanged for real money, so we literally pay people to try out your venue! The great thing about Bloc is that it is simple and easy to use. Just sign up and give us a few details about your bar and then you can let it ride.
A few final tips to keep in mind…
Trying to figure out what the best Christmas marketing ideas for bars are can be a tough task. You need to ensure that your bar stands out among the competition and you also want to give your customer an experience that they will remember for a long time.
If there’s one tip that we can give you it’s this – you need to have fun with your ideas. Christmas is the one time of the year when people get to relax and let loose. Remember that all your ideas need to encourage your guests to have fun.
We hope that this blog helped you to come up with a bunch of amazing Christmas marketing ideas!
Our blog page has a wide variety of informative articles to give you a bit of added inspiration. We also highly recommend that you check out Bloc which is a social media app that takes all the hassle out of marketing.
All you need to do is sign up and well do the rest. We’re so confident that you’ll love our app that we even offer a free trial period with no extra charges. Head on over and start your trial period today, we can guarantee that once you try it out, your bar will busier than ever.
