Restaurant SEO – 7 Tips to Boost Your Online Presence
Good restaurant SEO is vital as 9/10 people use Google for finding restaurants near them.
Local SEO is something that needs to be mastered if you want to drive a lot of traffic to your site.
When running a business, having an online presence is very important so that many people become aware of your brand and the services you offer.
However, an online presence without SEO is fruitless, want to know why?
Well, competition is too much out there, we can assume to say about a thousand people are doing the very same business like yours in your area, and some of them use SEO and all the other digital marketing schemes.
Their business may be easily recognized and ranked high on Google and online viewers usually trust the results that appear on the first page of Google.
If your website isn’t optimized, it won’t even appear on the 3rd page. So you can clearly see where you stand.
That said, you need a strong online presence for your restaurant so that customers find you quickly and easily on search engines.
You know everyone depends on Google nowadays, and having a restaurant that’s online has many advantages.
If your restaurant has an online presence that’s optimized with the right techniques, it ranks high on google and other search engines, making it easy for customers to find you.
Ever heard of the word SEO before? Well, no worries! We will explain the meaning of this word right away.
SEO stands for Search Engine Optimisation, it is the process of optimizing a website and its contents so that it ranks high on Google and other search engines.
SEO is part of digital marketing, it helps bring more traffic to your website, more traffic means the opportunity of them turning to potential customers.
For example, if you run a Macchiato cafè in Manchester, you’ll have your website optimized for certain keywords such as ” Best macchiato caffè in Manchester”.
If your website is optimized with the right keywords that people search for all the time on Google, then it will rank high on Google’s first page.
As a result, more people will know about your venue, you’ll get more visitors who will eventually turn to potential customers.
That said, we can now take a look at the 7 restaurant SEO Tips to help your website rank high on Google and other search engines such as Yahoo, Bing, etc.
1. Make a keyword planning roadmap
2. Make sure you optimize your local SEO
3. Have your restaurant listed on review sites and encourage your customers to write reviews
4. Get other websites to link to your restaurant’s website
5. Your website should be mobile-friendly
6. Test your online ordering system
7. Launch a blog/a>
1. Make a keyword planning roadmap
SEO plays around keywords, so the first thing you need to do is create your SEO roadmap or keyword matrix by planning the right keywords.
Keyword planning is whereby you choose the right keywords you want your restaurant’s website to rank for.
The keywords could be something like “best pizza in Liverpool”.
That’s if your restaurant is in Liverpool!
After that, make sure you use all other keywords that match the service you provide.
Make sure you use keywords that people usually search for as this will help your restaurant become the first pick when people search on Google and other search engines.
If you’re new to the restaurant SEO world, this might sound confusing. But it’s actually quite straightforward.
If you do not have the right tools to have your website optimized, then hiring a professional is the best thing for you to do, you’ll get good results and your restaurant will start booming in no time.
SEO agencies are quite affordable and investing in one will definitely bring life to your business.
You can visit this link to find out more about SEO services.
We also highly recommend using Uber Suggest as the tool for finding the keywords you want to rank for and the traffic they’re getting every month.
2. Make sure you optimize your local SEO
Optimizing your local SEO makes it easy for customers to find you, this is because location-based search always delivers results with Google map feature.
For example, if someone searches for, “best pizza in Liverpool”, on Google, it will appear on the first page showing your location and the services you offer.
Make sure you also place your restaurant website to all directories, restaurant review sites, and social media platforms, this is a simple way of letting people know about your business.
Place your business on pages like Google my Business, Yelp, Foursquare, TripAdvisor, yellow pages, etc.
They are great places for building your brand and letting people know about your services.
3. Have your restaurant listed on review sites and encourage your customers to write reviews
According to studies, having reviews in search results drives more traffic to the website, the click-through rate increased, leading to more traffic and more visitors turning to potential customers.
Google will also easily recognize your website when ranking local search results.
Google always shows the highest rated restaurants in local search results, it can as well show the website’s ratings.
This helps to attract more customers to your restaurant.
4. Get other websites to link to your restaurant’s website
Another crucial part of restaurant SEO is link building, this is a technique for getting other websites to link back to your website.
You see, when other websites link back to your website, it proves they trust you, and the links make Google trust your website as well.
The more links your website gathers from reputable websites, the more your business appears in searches for your target keywords.
5. Your website should be mobile-friendly
Nowadays almost everyone relies on their mobile device to surf the internet, no one actually has the time to sit on the computer and search for things.
The phone is the easiest and portable device that is always on one’s hand, so traffic comes mostly from mobile devices.
This has made the website mobile view more important than the desktop view.
With that said, you need to make sure your website is mobile-friendly, sites that are not mobile-friendly, are less likely to appear on search results.
6. Test your online ordering system
Almost every restaurant now has an online ordering system, this is because the online ordering system has become popular.
However, you need to make sure it is easy to use so that your customers can easily place orders without any difficulty.
If it’s hard, customers may abandon the website in search of a better ordering experience with other restaurants.
Therefore, after your website has been optimized and ready, make sure you test your online ordering system to see the experience your customers will get from it.
If you find out it’s complicated, get a professional to have it function in the best possible way so that it doesn’t chase away customers.
7. Launch a blog
A restaurant website only has a few pages such as the menu, the homepage, the about us, contact information, and a few reviews page.
Have you thought about having a blog as well?
If not, then you definitely should.
If you invest in restaurant SEO, then having a blog on your website is a must too as it can help drive more traffic, improve search rankings, and increase your customer base.
Wondering what your restaurant should write about?
Well, food of course.
Write about recipes, about what makes you stand out, about what makes your food delicious, etc.
