Restaurant Business – How to Start a Successful Restaurant Business

 

 

Unlike most industries, the restaurant business is highly dynamic.

While it could be extremely rewarding and lucrative, you need to combat several challenges before you succeed in carving a niche.

Rising costs, labor shortages, fierce competition, delivery issues, and growing customer expectations are just a few factors that impact the growth of these businesses.

The COVID-19 pandemic resulted in the restaurant industry facing a precarious situation.

But these aspects don’t imply that you can’t start a restaurant business. Sure, you can start and grow profitably.

In this article, we delve into the various steps that help you get started with building a successful restaurant business.

 

6 steps to start a successful restaurant business

 

1. Write a business plan
2. Conduct thorough research
3. Find ways to fund your business
4. Arrange for equipment, staff, and services
5. Check for any licenses/regulations
6. Market and promote your restaurant

 

1. Write a business plan

 

Planning must always precede any form of execution.

That said, before getting your hands dirty in the restaurant business, it’s imperative to have a proper plan.

Your plan must ideally include everything—menu, services (home delivery, dine-in, etc), number of staff needed, equipment, location, finances, and more.

Additionally, it makes sense to segment your complete plan into marketing, financials, operational, etc.

Further, include ideas on how you intend to extend your restaurant business over time.

 

This might include marketing and promotion guidelines, website building, or hosting events.

While these might not be imminent, you can always jot down the points in the broader agenda.

Having a robust and failsafe plan ensures you are steered in the right direction.

In case of any contingencies, you can always refer to the original plan or make alterations as may be required.

 

2. Conduct thorough research

 

Research is the most crucial stage before venturing into any business, and the restaurant business is no exception.

From posh hotels to street-side eateries, the options are simply countless.

While a large dine-in will call for a lot of initial investment, smaller outlets can be put up anywhere with minimum resources.

Choose your forte.

Whether burgers and cutlets or vegan and vegetarian, you must check out the competition first.

 

Watch out for the local players in your area and identify their weaknesses while understanding their strategies.

Leverage your expertise to attract customers by offering something different, if not superior, initially.

Competitor and market research are important to your success.

Use tools like survey software to get opinions on tastes and preferences from people around you.

Alternatively, visit nearby areas or ask passers-by for suggestions to give you some ideas to get started.

 

3. Find ways to fund your business

 

First things first. Now that you have researched the restaurant business and hopefully identified your niche, it’s time to assess the costs and ways to fund your project.

Your costs would include rental costs, delivery costs (if you’re offering takeaway), logistics, vendor costs, and other charges.

You will see some of these as fixed costs and others as recurring, like rent, staff salaries, etc.

Check out the ways to finance these costs.

There are some common options, like banks, where you can get small loans.

 

Prepare a professional portfolio and reach out to banks offering loans for starting businesses.

Another example is that of online lenders who work similarly. However, the hassles may be fewer than banks.

Alternatively, you may also check with credit unions, which are popular in the UK for offering low-interest rate loans.

Other options are public funding websites such as the UK Start-up Loan, which provide loans easily along with support, guidance, and mentoring, compared to the conventional methods.

Finally, you always have your family and friends to seek financial assistance as a loan if nothing else works.

 

4. Arrange for equipment, staff, and services

 

It’s always good to start small and gradually take steps, one by one.

Depending on whether you wish to have only takeaway or dine-in, you must plan the staff, equipment, and other essentials.

Assess the costs for these, including salary payments to the staff each month.

To keep it simple, you can start with a couple of chefs, a waiter, and a cleaner.

If your budget allows for more, that’s great, but keep the costs optimum.

 

 

This again depends on your choice of outlet, menu, and such.

If you intend to start with a small roadside eatery, even a headcount of two or three will suffice.

Various websites provide staff services on hire.

Check out such sources to find your potential staff. Make proper kitchenware, cutlery, chairs, tables, and such arrangements.

You can even check a trade-off between purchasing them and getting on rent.

 

5. Check for any licenses/regulations

 

Ensure you have acquired all licenses to open and run a restaurant business.

Complete any other legal formalities or procedures so that there aren’t any surprises springing later.

 

Having these factors covered will allow you to focus your attention on growing your restaurant.

Check the UK Food Standards Agency website to gather information on major regulations, such as Food Hygiene Certificates and Pest Control Regulations.

 

6. Market and promote your restaurant

 

For any business to grow, it must be marketed well.

These days, a lot of branding, marketing, and promotion happens online.

As a first step, start with a logo, tagline, and brand guidelines, and plan to create an amazing website for your restaurant business. This will give your restaurant a digital presence while boosting your brand over time.

Various content channels are available to promote your restaurant.

Social media like Bloc, Facebook, Instagram, and Pinterest can be great starting points.

Blogs, promotional materials, and email marketing are other alternatives.

 

As your business grows, you can reach out to influencers and celebrities for endorsements to attract more customers.

While all this is great, initially, you can start with having business cards, sending greeting cards to customers on their birthdays, and offering discounts.

Most importantly, if you offer home-delivery services, your packaging must stand out.

Ensure you adhere to sustainable, eco-friendly, and recyclable materials.

Use your logo and tagline, and craft a customer-orientated message on the paper or other material that differentiates you from your competitors.

 

Wrapping up

 

The restaurant business holds much potential to unlock if carried out smartly.

Despite the cut-throat competition, you can make a mark and set up a successful restaurant by following the guidelines outlined in the blog.