Pub Websites – How to Create an Incredible Pub Website
An incredible pub website is vital if you want to attract enough customers to your pub to survive and flourish.
Pubs today symbolize a place for people to get together, drink, eat, and have a fun time.
The alcohol and food industry has been growing for a substantial amount of time, and it won’t ever stop because of its essential nature. This creates a huge market for competition among establishments that serve food.
These establishments include restaurants, bars, cafes, etc. Pubs, however, seem to stay on the top of the game because they have a license to serve everything.
They serve food and alcohol on site. Plus, most pubs have a discotheque section for people who want to let loose after a few drinks and dance it off.
While pubs have made an excellent name for themselves in the hospitality industry, it isn’t easy to maintain an online presence while also taking care of everything on site.
This can seem overwhelming to deal with, especially because everything is online now.
You can’t expect someone new to stumble into town with a map, looking for directions to a ‘tavern’.
The first thing people do is ask Google where the best pubs around them are.
That’s why it’s crucial to have a pub website that’s not only incredible but also ranks high on Google.
There are several ways to do this.
The most common is to ask your current customers to leave good reviews about your pub on Google, so more and more people can know about it.
Your online presence is one of the most critical aspects of managing a business.
While it can seem frightening to manage the online presence of a place where people come together, you can still do it without feeling too overwhelmed.
How?
That’s what we are going to talk about in this article.
We will be looking at ways you can get the most out of your pub website while attracting as much business as possible.
A good pub website will go a long way in making your business thrive.
Let’s have a look at some ways you can maintain an incredible pub website. Jump to the section you want to read about:
1. Images – food, drinks, and ambiance
2. Choose a template that flatters your style
3. Put up the correct information – location, hours of operation, and contact
4. Get on with the trend – take online orders, and table reservations
5. Social media – add all your platforms on the homepage
6. Impart knowledge – start a blog
7. Advertise your pub – get on Bloc
8. Optimise for search engines
1. Images – food, drinks, and ambiance
It doesn’t take a genius to understand how important images are to make a good impression.
Are you using Instagram to promote your blog?
You need excellent photos to go along with it.
Are you thinking of using Facebook to advertise your new pub?
Images are highly essential.
The same goes for websites, especially pub websites.
This is because if people can see beforehand what they can expect when they get there, they are more likely to visit your pub.
However, if you have a lousy website with no images of your food, drinks, or the way your pub looks, then chances are customers won’t even give it another look on Google.
Add images of every beautiful thing in your pub on your pub website.
Have you decorated your pub with beautiful and cozy lighting? Click a picture and upload it on the website.
Have as many images as possible of what your pub offers on the website.
Create a repository of photos you would like people to see and put them up on the website.
When people usually google something like ‘pubs near me,’ the first thing they do after checking your reviews is going to your website.
If your website is adorned with beautiful images of what your pub looks like and offers, both food and drink-wise, then there is a high chance that people will choose your pub over your competitors in the area.
Does the chef have a special gourmet food dish? Take a photo.
Does the bartender have a unique signature drink? Get it on your website.
Have you just changed the interiors of your pub? Put it up for the world to see.
Added a new feature to the discotheque? Take a picture and upload it on your pub website.
Adding a gallery to your pub website is going to improve the overall presentation of your brand as a food and drink establishment.
It’s a great opportunity to show off everything you have built and let your website visitors know that you have really put some work into it.
Not only will this skyrocket your public image in the market, but it will also make your pub more popular in comparison with your competitors.
2. Choose a template that flatters your style
The chances are that if you have a pub website, you have it on one of the most well-known blogging platforms – WordPress.
Do yourself a favor and buy the premium version so you can have access to all the wonderful templates they have to offer.
It’s no secret that the presentation of your pub website is everything that’s needed to gather more and more attention towards it.
If you get lazy with the presentation, you can forget about customers and start thinking about closing down instead.
Why? Because if people don’t like what they see online, they won’t visit your pub. It’s as simple as that.
Our advice is to find a template that suits your pub’s overall idea and ambiance so that you can somehow convey it through your pub website.
If people visit your website and see a shabby presentation of what your pub looks like, they will most likely move on to the next one on the block.
Therefore, it’s really crucial to choose a template that not only flatters your style but also encapsulates the entire vibe of your website.
3. Put up the correct information – location, hours of operation, and contact
We cannot stress this enough.
So many food establishments end up putting wrong information on their websites or Google profiles that it becomes impossible to reach them remotely.
You can choose where to do this, but some of the most excellent websites add their contact information, hours of operation, and the exact location of their pubs on the bottom of the website.
You can do it your way, but make sure that the information is correct.
You can have the best gallery of images out there on your pub website, but it’s not much use if the information on the website is incorrect.
People will try to reach you, and they won’t be able to because you have an outdated website with wrong information.
This is one of the most important aspects of running a successful pub website.
4. Get on with the trend – take online orders, and table reservations
We understand that sometimes it can seem like you’re sucking up to the popular trends but believe us, this one particular trend will increase your market value.
Start taking online orders and making table reservations.
Online ordering allows people to taste your food before actually showing up at the pub.
It gives them the chance to try your food without making an effort to show up at the pub.
If they like your food, there’s a chance that they will visit it no matter what. This goes without saying but give people the option to order online through your website and make table reservations as well.
Plus, table reservations will add a certain panache to the overall image of your establishment on the market.
A lot of high-end restaurants make table reservations, and it’s never a bad idea. Why? Because of the simple principle that if you take something away from people, they will be intrigued and will undoubtedly put in the effort to achieve it.
In this case, the price is a table reservation at your pub. That would feel nice, wouldn’t it?
5. Social media – add all your platforms on the homepage
Now this one is a highly efficient way of advertising your pub website.
Create the homepage of your website so that people can use it to access your social media profiles.
For example, if your pub is much more active on Instagram, adding an Instagram thumbnail to the homepage will go a long way.
This goes the same for other social media platforms as well. If you are even a little bit active on social media, make sure you show it off on your pub website.
While we are on the topic of building your pub website with the help of social media platforms, we think it’s important to talk about improving your online presence.
By this, we mean that just an amazing pub website won’t get you to the top. You have to build your way to the top by making small efforts like creating an Instagram post about your latest dish, your most famous drinks, etc.
Furthermore, you can use Facebook and Twitter to update people about any new events at your pubs.
Do you have a karaoke night planned? Let your social media followers know!
Have you updated the happy hours at your pub? People want to know so they can grab those delicious drinks as soon as the happy hour starts.
Is there a new indie musician playing at your pub?
Everyone loves music nights, so tell people about it through your social media platforms.
When you give access to your social media platforms on the homepage of your pub website, you are basically inviting people into the inner life of your pub.
That is a great opportunity to show people you’re active, not just on your website but also socially.
6. Impart knowledge – start a blog
Now, this may seem conceited, but it’s not. Think about it. Once you start a blog on your website about all things ‘pub,’ you can show people that you really know what you are talking about.
To top it off, you can use SEO on your blogs to drive more traffic to your website.
All you have to do is write blogs with the right SEO keywords so that your website will rank high on Google.
While talking about SEO keywords, it’s also important to keep your website updated.
If your website isn’t updated, there’s a chance that it won’t be mobile-friendly or take a lot of time to load. The perpetuity of this loading time discourages people, and they will eventually leave the pub website before it even fully loads.
Writing a blog to include popular keywords in order to drive traffic to your website is a smart move.
This is because not only does it give your website visitors important information about pub trends, but it also brings them to your pub.
You can use your own blogs for advertising your pub!
7. Advertise your pub – get on Bloc
Advertising your pub is one of the key factors of having a good pub website while running a successful business.
When it comes to your online presence, advertising is an essential part of managing your pub.
Bloc is a social platform that allows you to advertise your establishment for almost no cost whatsoever.
Get on Bloc today and see how it works out for you.
Think of Bloc like Facebook, but for pub ventures.
On Bloc, you can place four free placements along with a newsfeed ad.
Once you place your ad on Bloc, if a user visits your establishment through Bloc’s marketing and geo-location, you only have to pay £2 per customer, inclusive of VAT.
Plus, Bloc doesn’t bind its users with contracts. You can stop using it anytime you want.
8. Optimise for the search engines
To ensure your pub website reaches the right audience, it’s crucial to optimize it for search engines.
This process, known as SEO, involves various techniques to improve your website’s visibility in search engine results pages (SERPs).
Here are some key strategies:
By implementing these SEO strategies, you can increase your pub’s online visibility and attract more customers.
To summarise
Running a successful pub business is difficult, but what’s even more difficult is how you go about building its online presence.
This is why it’s essential to create an excellent pub website that people can’t turn their eyes away from.
So now that you know everything you need to do to create an incredible pub website, what are you waiting for?
Sign up on WordPress or buy a domain and get ready!
