Pub Goals: 8 Goals Every Pub Should Have
Goals are an important aspect of any business, and pub goals are no different.
With proper, listed goals, it’s easier to run a successful business, keep track of the progress made, and incorporate changes as and when required.
Irrespective of the type of business, being goal-oriented always helps stay on track.
But if you’re in the super-competitive pub business, you need to buckle up. You have to come up with a solid set of goals to make sure you’re on the right track.
As a pub owner, you need to be serious about your goals, as these goals will help you set aside your business from thousands of others out there.
The best part about pubs is that you have a lot of scope to be as creative as you wish to ensure you offer the best to your customers.
But setting pub goals that align with what you want to offer may seem to be a task.
So, if you’re a new pub on the block or are an already established pub looking to streamline your business, we’re here to help.
We’ve listed out some essential pub goals every pub should have to help you get started. So, let’s find out more:
Pub Goals: 8 Goals Every Pub Should Have
1. A brand name people are remembering
2. Good food, great drinks
3. Great customer sentiment
4. Going eco-friendly
5. Best service in town
6. Don’t be boring
7. A marketing strategy that gets good ROI
8. Approachable for feedback
1. A brand name people are remembering
Creating a brand is essential for your pub business.
After all, your brand is the first impression for your target crowd, and first impressions matter.
Also, your brand encapsulates the vibe of your pub, so you need to be careful with different aspects of branding as well.
Start with choosing the perfect name for your pub – a unique, out-of-the-box name that’s catchy and easy to pronounce.
The name needs to have a nice, fun ring to it.
And as pubs are all about tradition, you have a lot of scope to be creative with the name.
As you select a super cool name for your pub, ensure you don’t forget the perfect fonts and colors of your brand.
The color you choose for your brand name would be the one around which the entire interior of your pub would revolve around, so pick wisely.
Pick a cool logo for your brand, something that would speak volumes about your brand in a few characters.
2. Good food, great drinks
Give people enough reasons to not only enter your pub but to also stay in and have fun for as long as they want to.
And good food and excellent drinks are the keys to making sure this happens!
After all, food, drinks, and fun – that’s why people hit the pubs, right?
Craft a menu considering the diverse crowds visiting your pub.
If you have a themed pub, you can stick to the classics of that particular cuisine. If not, you can build an amazing menu with food from different cuisines.
Fusion food is in vogue too, so if you’re looking to add a twist to your menu, you need to investigate blending different cuisines to come up with some lip-smacking dishes.
As you are coming up with the menu for your pub, do keep in mind to include items spanning from different price ranges.
This would help you cater to the diverse crowd in a better way. Reasonably priced food is a big winner, so do add a huge chunk of these items as well.
Drinks are the soul of your pub, so go all out when it comes to curating the drinks menu as well.
Make sure your menu is a blend of classics as well as unusual drinks to ensure variety.
3. Great customer sentiment
As we said before, give people enough reasons to make people want to spend time in your pub should definitely be a goal.
The ambiance of your pub plays a vital role in attracting guests to your pub.
Try to incorporate unique and funky elements so that your interiors are uncommon and not something people will find in any other pub out there.
Of course, you need to keep the theme of your pub in mind as you think of ideas for the interiors of your pub.
Have some fun elements such as a photo booth, indoor games such as dartboards, table tennis, carrom, or other fun games in your pub.
This makes people want to stay back in your pub and enjoy themselves.
Games also call for rounds of food and drinks, and increased sales are just what you as a business want.
Try changing the interiors after certain intervals to give your pub a fresh vibe and look.
Don’t miss out on festivals and use them as themes to deck up your pub.
Make your pub a casual, relaxed place where people would love to unwind and chill with a group of friends or even family.
Overall people should enter and leave your pub with a positive feeling.
4. Going eco-friendly
Customers these days are cautious of the places they visit.
As a result, environment-friendly spaces get an edge over others, and they are very beneficial to both environment and business.
As a business, you get the opportunity to do your bit to contribute to the environment, which helps you cut down on costs as well.
Introduce a zero-waste policy in your restaurant.
Train your staff to stick to the policy and encourage customers to follow them as well.
Going completely meat-free may not be possible, but you can always cut down on meat-based food items and bring in more vegetarian options.
You can also add vegan options (or create a separate vegan menu card) for those who follow the vegan lifestyle.
Going local also helps.
Sourcing your materials and drinks from the local stores, farmers, and producers is a great way to reduce your carbon footprint and support the local economy.
And most importantly, when you source locally, you always need fresh produce. In addition, there are many other eco-friendly ways you can introduce in your pub – reusable or disposable cutlery is one of them.
You need to make a conscious effort to incorporate these eco-friendly policies into the already existing culture in your pub.
Sticking to the guidelines might be a bit difficult at first, but once things get going, it’ll be more seamless. You’ll only thank yourself for taking these steps in the first place!
5. Best service in town
There’s nothing like having a team that’s just as passionate about your business as you are.
Pubs are a lot more than just good food and great drinks – people visit these spaces for the experience. Whenever a person steps into a pub, they want to feel valued and expect good quality service.
Hiring plays an important role here – you need to build a team that cares about your customers and business.
A polite and empathetic staff can help ensure your customers have a great experience at the pub.
You can also train your staff to handle different situations that could happen in a bar so that they are well-equipped to tackle them.
Likewise, serving meals at a reasonable time is important.
An organized kitchen and a prompt team can help get chores done quickly.
When you offer customers a good experience, it makes them want to visit your pub over again.
That’s precisely how you convert casual visitors into regular patrons – by offering them just the experience they want.
6. Don’t be boring
You constantly need to think of out-of-the-box ideas to keep the ambiance in your bar hip and happening.
For example, you can organize events on different days of the week to have a steady flow of customers throughout the week.
If you feel the number of visitors is less on a particular day of the week, you can offer special discounts on those days for groups or come up with special events so that people can hop into your pub to have fun.
During the afternoons, you can have set aside some time for senior citizens so that they can spend some time unwinding without worrying about the crowds later in the evening.
You can also display sports events on a big screen in your bar and offer group discounts so that your bar is a crowd puller on these exciting days.
Karaoke nights, live music, talent shows – these are some ways to ensure the view in your pub is always buzzing and lively.
Sign up with the local band so that they can come up to the pub and perform regularly. These events work wonderfully as crowd pullers.
The scope here is endless – you can come up with so many fun ideas for your pub to make it the go-to spot for people across ages.
7. A marketing strategy that gets good ROI
This point is very important, especially if you’re new in the market.
How will people know that a fabulous pub even exists around the corner if you don’t let them know?
This is where advertising plays a key role.
So go all out with the advertisement strategies initially, as it would take some time for your pub to become popular among the masses.
Use social media to generate hype about your pub even before you’ve got started.
Announce contests, discounts, special events, and literally anything new in your pub on all social media platforms.
Remember that different social media platforms have different requirements – Instagram is all about stunning images, whereas Twitter thrives on crisp and catchy content.
So, save the longer posts for Facebook. Knowing the dynamics of different social media platforms is vital to post relevant content on each of them.
Set a content schedule and ensure all your social accounts are active.
Social media is a great tool to convert potential customers into actual visitors, so use it well.
Also, make sure you have a fantastic website in place that’s always up to date with all relevant information.
An eye-catchy website is not enough; you also need to make sure it is filled with useful content.
Blogs work their magic here – you can either write blogs yourself or call for guest bloggers to keep your page updated with fresh content.
Even as an established restaurant, if you feel you don’t have a strong enough advertising campaign, you can always start from square one.
Come up with a fresh marketing strategy that would help overcome the drawbacks of the previous one and give you the comeback you deserve.
It’s never too late to start, so buckle up and get started with your brand-new strategy right away.
8. Approachable for feedback
Every now and then, make it a point to take feedback from both your customers and employees.
As your employees interact first-hand with customers, they would be better positioned to help highlight areas of improvement.
Also, as the staff literally runs the show in your absence, their wellness is important too.
Likewise, it is important to consider customers’ feedback, as it would make them feel valued.
It also shows your commitment as a business, that you are ready to work on any issues and drawbacks to make your pub a better place to hang out in.
Feedback isn’t easy to get, but with the right incentives, your customers would love to drop in their feedback voluntarily.
You can offer them a free drink or discount coupons for the next time they visit for feedback in return.
Feedback from both employees and customers would give you a different perspective-one that you may have missed out on.
Also, feedback isn’t just to be documented – make conscious efforts to incorporate changes so that both your customers and employees feel heard and valued in your pub.
Summing up
We’ve listed 8 pub goals for your business that you can get started with right away.
Do keep in mind that no one knows your business better than you do, so if you feel you need to list out some other goals for your business, you can always add them to the list.
We hope this list helps you get started!
Good luck!
