66 Nightclub Marketing Ideas: How to Market a Nightclub
Nightclub marketing has become a tricky feat. Not only is demand for clubbing crashing, but nightclub marketing has become more complicated due to the rise of digital marketing.
For a nightclub to be successful nowadays, not only does their nightclub marketing strategy need to be perfect, but their execution of each marketing medium needs to be faultless as well.
It’s worth trying each medium and measuring the results for each one, if you can. Once you have found what’s working when you implement your nightclub marketing plan, you can pump more resources into them to grow even further.
Here are 66 good nightclub marketing ideas that you can try for your nightclub.
1. Become a super club
2. Focus on your nightclub’s brand identity
3. Find your target audience
4. Encourage word of mouth
5. Offer incredible customer service
6. Get on Bloc
7. Serve food
8. Craft Unique Experiences
9. Build a beautiful website that’s mobile friendly
10. Get in the directories and on the online listings
11. Check the review sites
12. Take advantage of social media
13. Follow other clubs on social media
14. Build relationships by responding to comments on social media
15. Encourage tagging on Facebook
16. Learn everything there is to know about Instagram
17. Use Instagram stories and highlights
18. Make sure your content is to a very high standard
19. Throw contests on your social media
20. Make sure your hashtag strategy is right
21. Show off your staff
22. Automate your Twitter
23. Pin your best photos on Pinterest
24. Utilise Snapchat
25. Try Tik Tok
26. Pay for geo-targeted ads
27. Understand re-targeting geo ads
28. Use videos in your digital campaigns
29. Understand Google Adwords and become an expert
30. See if influencers might promote your nightclub
31. Encourage user-generated content
32. Start blogging
33. Understand and implement SEO tactics
34. Sponsor local sports clubs
35. Try a loyalty programme
36. Formulate an influencer loyalty programme as well
37. Send out marketing emails
38. Hire promoters
39. Host lots of different types of events
40. Put themed nights in your calendar
41. Take advantage of 3rd party marketing
42. Host white-collar boxing events
43. Turn the music up
44. Try creating a brunch experience
45. Throw tastings and booze masterclasses
46. Form different types of partnerships
47. Offer the right kind of promotions and discounts
48. Experiment with pop-ups at different events
49. Get in the press for positive reasons
50. See if Google Alerts are useful
51. Encourage bookings on your online reservation tool
52. Get good at networking
53. Create a gift card option for your nightclub marketing
54. Create mystery around a secret menu
55. Recognise trends
56. Go local
57. Hold pay-per-view nights
58. Try SMS marketing
59. Put together a street team
60. Hand out flyers
61. Put posters up
62. Pop up billboards
63. Try direct mail
64. Explore other places you can do display advertising
65. Create a better email signature
66. Invite key people for drinks & develop your skills for getting what you want
1. Become a super club
When we say a super club, we don’t mean one of those super clubs that hold 5000 people (although there’s nothing wrong with those). What we mean by super club, is a club that becomes ‘super’ because they have lots of different offerings.
A lot of ‘nomal clubs’ open at 10pm and close at 2am and they have a very specific target audience. A super club however, will hold a party disco brunch from 11am – 2pm, be rented out from 3pm to 6pm for a charity lunch, be open for dinner from 7pm to 10pm and then get all the diners partying from 10pm to 2am.
This may not be the right direction for your club, or something you just don’t want to do, but it sure does have it’s advantages.
First, increased revenue. By opening for different types of events you can maximise the amount of revenue you can get in any given day and not rely so heavily on the nightclub aspect. With rents skyrocketing this could be a sensible option in terms of finances.
Second, your contact exposure goes through the roof. With more people coming through the doors for different events, everything increases. From the number of reviews you get, positive word of mouth flying around and number of pictures taken in the inside with tags on social media. This can do wonders for your nightclub marketing plan as you’ll be able to get the exposure you need.
It may be a lot of work, but it’s definitely worth it in terms of profit. Afterall, profit is probably what you’re looking to increase through your nightclub marketing campaigns.
2. Focus on your nightclub’s brand identity
Finding your nightclub’s brand identity is vital if you want your nightclub marketing campaigns to be a sucess.
If you don’t know what type of nightclub you are and what you’re all about in terms of culture and audience, then you will be going into your marketing blind and will most likely fail.
Focus on finding your nightclub’s brand identity and it will make all the marketing you do far easier.
A good brand image design can bring infinite imagination space to nightclubs. However, in terms of how to enhance brand image, nightclub managers face the thorny problem of how to attract more people’s attention. It’s worth trying the dazzling neon signs.
Nightclubs require unique club neon lights as they are the perfect choice for stimulating emotions and attracting attention.
Nightclubs can custom bar neon signs to deeply ingrain their unique style and become an eye-catching presence at night.
Neon lights can instantly enhance the visibility of nighttime clubs, making them a focal point in people’s minds. It creates a unique atmosphere for the nightclub, bringing a sense of carnival and making people more involved.
Most importantly, the use of custom bar neon lights is very extensive.
Whether it is the nighttime club entrance, above the dance floor, or in the private area, it can add vitality and charm to the venue.
Customized club neon signs can make nighttime clubs unique and become one of the most unforgettable hotspots in the city.
For example, is your venue a high-end and prestigious nightclub? If it is then you need to instill your brand’s identity and culture into everything you do. This means that your staff need to be very highly trained, glasswear needs to be high-end and the marketing you do needs to be done with class.
If you’re a nightclub mainly holding student nights then your brand identity and culture will be very different in many ways. As cheaps are likely to be cheaper, glasswear doesn’t need to be as high-end as they’re likely to be broken by students.
The nightclub marketing mediums you use might also be different. The student club would probably flyer on campus whereas the high-end club might not want to do that with the fear of appearing ‘tacky’.
Once you have identified what your nightclub is all about, align everything your business does with that. Once everything is harmonised, nightclub marketing becomes much easier.
3. Find your target audience
Once you have discovered your brand’s identity and the culture you want to display, the next step is to find your exact target audience.
Finding your exact target audience is one of the most important steps when implementing your nightclub marketing plan. If you fail to do so, then you will end up wasting thousands on marketing to the wrong people, who would never go to your nightclub.
Instead, take the time to find your exact target audience and make sure your marketing only targets them.
What’s the best way to find your target audience?
The best way is to gather information from your current customers. Create a perfect customer profile document and jot down all the key pieces of information. Gender, age, job, income and so on.
You also need to go further than just their demographics and get key psychographics to form a better customer profile. Psychographics include their character, interests and style.
You also need to ask why your customers visit your nightclub. This is a key bit of information.
Once you have all of this information you can start formulating a perfect nightclub marketing plan targeted towards them.
4. Encourage word of mouth
Word of mouth is still number one for us in terms of the best marketing mediums to concentrate on. It’s so powerful, as soon as people are talking about your nightclub, marketing becomes incredibly easy and the best part is, it’s free!
Ensuring word of mouth and encouraging your customers to do it is actually pretty straightforward. All you need to do is invest in making your offering amazing. The better your nightclub is, the more people will talk about it in a positive light.
It is easier said than done though. You can’t just build it and expect people to come. You need to make sure every single night is one to remember and execution is consistently perfect.
Invest in your nightclub, train your staff and make sure everyone has an amazing time. This is how you encourage word of mouth for your nightclub.
5. Offer Amazing Customer Service
Customer service is one of the main drivers as to whether word of mouth will work for your nightclub. It’s also what’s mentioned most in positive or negative reviews. This is why offering amazing customer service is so important.
There are a lot of different ‘contacts’ a customer will meet when experiencing your nightclub. From the person handling the booking, the bouncers, other door staff, waiters, bar staff and security inside the nightclub.
It’s incredibly important to make sure each contact is trained well on how to deliver impecable customer service.
One slip up could mean a negative review, which will really impact all of your nightclub marketing efforts.
Invest in your staff and make sure your nightclub is known for it’s excellent customer service. You’ll know whether you’ve got this right or not from your reviews.
6. Get on Bloc
Bloc is a social events app and innovative advertising platform that a nightclub should include in their nightclub marketing plan.
A venue simply needs to be added to their service and Bloc acts as a promoter. Here’s how it works:
1) Bloc pushes that venue to every single Bloc user within 10 miles of the venue
2) Users can check-in to that venue on the app and see other people who are going
3) Users can connect with people also attending that nightclub on that date
4) They also get rewarded financially by the app if they go
It’s also super cheap at only £2 per check-in, including VAT. This is only charged if the user actually attends the nightclub (using geo-location technology).
So a venue only pays if they get their perfect result, a customer inside the nightclub, spending.
There’s also a free trial of £150 ad credit, which is 75 customers for free, so a venue can try it before they spend any of their marketing budget.
7. Serve food
By serving food you can add another element to your nightclub’s experience. It’s also a good trick to avoid one of the biggest faux pas nightclub’s make.
There’s nothing worse than going into a nightclub at 11pm and it’s completely empty, and you have to wait over an hour for the nightclub to be busy. This is an awful customer experience and it can simply be avoided by serving food.
If you serve food you can get between 100-200 diners in your nightclub before the party even starts. Then when it starts, some diners will stay so when those just wanting to ‘club’ can come into a semi-busy nightclub.
It avoids any awkward empty nightclubs and adds to a great customer experience. It’ll also add more revenue to your books.
8. Craft Unique Experiences
Differentiating your nightclub from all the others in the area is an important tactic if you want to get great results from your nightclub marketing.
If you craft unique experiences it’ll make your nightclub super easy to talk about and you’ll be more likely to get great reviews.
Here are some ideas for some unique experiences you could offer:
1) Add the weird and wonderful. This is the purple cow marketing method, whereby something stands out so much that people remember it (everyone would probably look at the purple cow in the field first). Think fire breathers, contortionists and staff on giant stilts. These sort of acts are loved and add something unique to a night out.
2) Introduce amazing music acts to your nights. Let’s face it, a large reason for why people go to nightclubs is because of the music and the fact that they want to dance. Make sure your music acts are of the highest quality. That could be all it takes to produce a really unique experience that won’t be forgotten.
3) Try a decor or theme. The Warung Beach Club in Brazil have turned their nightclub into a jungle giving their customers a truly unique experience. A decor or theme is a sure fire way of crafting a unique experience that won’t be forgotten. This may not work if your business model requires repeat customers though, as they will probably get bored of the theme pretty quickly.
9. Build a beautiful website that’s mobile friendly
With the rise of digital marketing your nightclub’s website will be at the centre of all your online nightclub marketing efforts.
Making sure your website is mobile friendly has become one of the most important elements of web design in recent years. This is due to the increase surge in mobile searches and usage for finding venues to go to.
Here are our top tips for building a beautiful website:
1. Don’t overcomplicate it, keep it simple.
2. Test your website on multiple devices and browsers, especially on different mobiles.
3. Offer something for free on your website to get visitors emails, this is called a lead magnet and is super effective.
4. Make sure all the information a visitors wants to easily accessible.
5. Make sure you have an online booking or ticket platform so it’s super easy for your visitors to book.
6. If you throw events, include an event calendar on your website.
7. Link your social media so your visitors can access more content.
You have around 3 seconds to impress someone on your website to make them stay. Invest in your landing pages and make them look beautiful.
10. Get in the directories and on the online listings
One of the first marketing mediums you can setup for free, which is very straightforward, is putting your nightclub on all of the online directories.
This is a super effective and easy way for people to find your nightclub. They will point the visitor to your website, who can then make a booking or decide to visit.
A lot of them are free and the biggest are Google Local, Yelp and TripAdvisor. They display your hours, website, address, reviews and even photos for potential customers to see.
To find more directories you can also find lots of apps that will list your nightclub for free, by visiting the ‘App Stores’ and searching by category for food and drink.
11. Check the review sites
Staying on top of review sites is incredibly important for working out what your target audience is saying about your nightclub.
If you’re receiving positive reviews it means customers are far more likely to recommend your nightclub.
If you’re getting negative reviews, then take it as constructive criticism and listen to them to continuously improve your nightclub’s offering.
The Japanese invented ‘continous improvement’ and that’s something you’ll need to do to make sure you’re always getting positive reviews.
Realistically, some customers will leave negative reviews, this is the nature of the nightclub industry. But as long as you’re in the green with positive reviews and you’re continously trying to improve your nightclub, then it’ll be very successful.
There are many websites where people can leave reviews but the main ones are TripAdvisor, Google and Yelp. These are the ones you need to be checking the most.
Acknowledging and thanking reviews is also good practice. Reply in a polite and professional manner and definitely avoid getting in disagreements, even if you strongly disagree with the review.
This can be damaging to your brand and all of your nightclub marketing efforts.
Reviews are also a key factor on determining whether your nightclub appears at the top of search results. Google especially reward venues with lots of positive reviews.
Encourage your customers to leave positive reviews and you’ll fly up the search results. Get creative and be transparent with what you want, and you will see great results!
12. Take advantage of social media
Social media has quickly become one of the most powerful tools in any marketers tool box.
It’s incredibly powerful as you can continously engage with your customers and build your brand.
Here’s a basic list on how you should be using each social media platform:
1) Instagram. Instagram is one of the most popular social media platforms. This should be considered your most important platform. You can use it to build a following, promote your brand, show off your staff, throw competitions and connect with key partners.
2) Twitter. Twitter still has it’s usefulness. It’s great for responding to your customers and connecting with journalists and other businesses.
3) Snapchat. Snapchat is still very popular for those aged 18-24, so it’s important you do have a presence on Snapchat. One great trick is to give one of your promoters or loyal customers access to your account so they can take it over for the evening. This keeps the content fresh and from a key perspective of people having fun in your club.
4) Pinterest. Pinterest is mainly dominated by females and you need lots of girls in your nightclub to keep the ratios healthy. Pin your best photos on Pinterest and get a following on there.
5) Facebook. Facebook’s organic reach is continously decreasing as they put more weight on the advertising side of things but it’s still powerful. Upload all of your events photos and encourage people to tag themselves in the photos. Hiring a good photopgrapher is key so everyone looks great.
Remember to use these social media platforms so you can build relationships with your customers. The stronger your relationships, the more likely you’ll get a huge core of repeat customers.
A huge trick for optimising social media for free isn’t actually on your profiles, but encouraging your customers to snap photos in your nightclub.
Each customer can be become a free social influencer, you just need to make it easy for them to be one. One way to do this is by giving them amazing photo op opportunities. Buy funky glasswear, pour incredible coctails and have backdrops with props somewhere in the club.
13. Follow other clubs on social media
Benchmarking is a term you need to familiarise yourself with. It’s the process of evaluating something by comparison with a standard.
In relation to your nightclub marketing plan, it’s the process of evaluating other nightclubs and seeing what they do well. You can then improve your nightclub based on your findings even further.
By following other nightclubs that you consider ‘excellent’, on social media, you can use their ideas as inspiration for your own.
This can be from content, décor and even marketing ideas. You should also regularly visit top nightclubs to draw inspiration from your own experiences.
14. Build relationships by responding to comments on social media
On social media platforms, don’t worry about your follower count or the amount of content you’re posting. Instead, concentrate on building rapport with your customer base and engagement.
One of the easier ways to engage with your audience is by responding to comments. A simple like and reply on other people’s content and comments is a quick and easy way to start a relationship.
Humanising your accounts is super important for branding, so engage with your audience and you’ll find that people will be more likely to visit your nightclub.
15. Encourage tagging on Facebook
Facebook is being used less by young people, but it still has it’s place.
Hire a talented nightclub photographer and snap good shots of each of your events. Upload the photos to albums on Facebook and start the process by asking your friend’s and staff to tag themselves and or friend’s in the photos.
Once this has been done a few times everyone should end up being tagged.
You can then take the best photos and use them for your other platforms such as Instagram.
16. Learn everything there is to know about Instagram
Instagram is a hugely popular and powerful platform that should be at the core of your nightclub marketing plan.
There’s a lot to it but here are our top tips:
1) Follow up to 50 people who are your perfect target audience (use other accounts + hashtags to find them). You can then unfollow those that don’t follow back using an app called Unfollow.
2) Only post super high-quality posts on your own feed.
3) Include a story every 24 hours so you are constantly in the minds of your followers.
4) Encourage user-generated content (UGC). Repost other people’s best photos and thank them in the comments.
5) Grow your account using S4S (share for share). You can shoutout other accounts if they do the same for you.
6) Pay for influencers to mention your nightclub in a newsfeed post + story.
7) Throw competitions for free drinks and food at your nightclub.
8) Have a consistent colour theme so your feed looks beautiful.
Instagram, when executed correctly, can be a free tool for you to get successful results from. Create a specific Instagram content plan and watch the results come in.
17. Use Instagram stories and highlights
Instagram stories are different from your newsfeed content because they disappear after 24 hours.
This gives you a chance to be creative with the content as it doesn’t need to be perfect like your newsfeed content. Although the quality does still need to be very high.
Here are some top tips on how to leverage Instagram stories and highlights:
1) Make sure you have content in your story every 24 hours. Instagram rewards accounts that use stories consistently by pushing that account to the front of the queue for people to watch.
2) Give your followers a chance to learn more about your brand. Show off your staff and show behind the scene footage.
3) Mention other people in your stories by tagging them. It’s a great chance to get a share back on their stories to reach a whole new audience.
4) Give account access to influencers or your best customers on each night so they can document their night. Showing people having fun is a great way of making your followers fear that they’re missing out.
18. Make sure your content is to a very high standard
All of the content you post across social media is a representation of your brand.
It’s super important to only use high-quality content that looks very professional. If you’re unsure about a post, it’s best not to post it.
It’s better to post one quality post than 5 average ones. So think quality over quantity.
A lot of nightclubs make the mistake of posting the exact same thing across their feeds. This is usually just pictures of people smiling at the in-house photographer who know one really knows.
Change up the content and be consistent with the quality. Here are some ideas of what you can post about:
1) Your staff
2) Your drinks (try posting with people modelling them, they are far more interesting)
3) Your food
4) Behind the scenes
5) Initiatives (like how you recycle your glass bottles)
6) Beautiful people (if beautiful people attend your club, more people will want to go)
19. Throw contests on your social media
Throwing contests should definitely be included in your nightclub marketing medium armoury.
They are an easy way to gain more followers, increase engagement on your feed and to generally raise awareness of your nightclubs’s brand.
When throwing a contest, here are our best practices:
1) Make sure the prize is something that your followers actually want. Free drinks in your nightclub makes the most sense.
2) Always pay for advertising on your contest to reach more people, so it doesn’t just go to your followers.
3) Encourage more reach as the entry to the contest, e.g. share on your story for 10 extra entries.
Here are some social media competition ideas you could try:
1. Instagram giveaway
Use a high-quality photo of the prize you’re going to giveaway. Let followers know to enter they need to follow your account, like the photo, tag friend’s in the comments and share on their story for bonus entries.
That may seem like a big ask for people to enter, but people certaintly do it!
Always pay for advertising on your contest so you can reach your perfect target audience with this amazing piece of content.
2. Sweepstake contest
This competition will take place on your website. To enter the visitor needs to enter their email address to take part in the sweepstake.
You can push this competition across all of your social media platforms. Always make sure you make it clear that the visitor is opting in to be contacted by you in the future.
3. Photo hashtag contest
This is an excellent contest if you want user-generated content that you can use on your own platforms.
To enter, your customers have to upload a photo in your nightclub and include a unique contest hashtag.
Once the competition is over you can search for that hashtag and find all the entries. You can then use this content on your own social media (just make sure you credit them in the caption).
4. Survey
Getting constant feedback is vital to continously improve your nightclub.
One proven method of gathering accurate data is by throwing a survey competition. Entries need to complete a survey for the chance to win the giveaway.
5. Twitter RT competition
If you want to build your Twitter followers an excellent contest to try is one where you ask your followers to follow your account and RT a specific competition Tweet.
Don’t be afraid to throw competitions. You have the perfect prize available, and that’s free drinks or packages in your nightclub. They won’t come alone and their friend’s are likely to spend anyway, so there won’t be an extra cost of throwing them. They’re super effective, so give them a go.
20. Make sure your hashtag strategy is right
Using hashtags is a good strategy for reaching a new audience who are searching for specific keywords and phrases on social media.
They basically ‘categorise’ your content and a good hashtag strategy can increase brand awareness and engagement on your posts.
You’ll mainly be using hashtags on Instagram and you should use 30 in every post (the maximum amount).
First you need to find hashtags that are relevant to the post that people will actually search for. Don’t use hashtags that have only been used under 10k times, as they won’t be searched for.
You also need to come up with specific hashtags for your nightclub, so people can tag your nightclub easily. You can then search the hashtags and use the content on your own feeds.
21. Show off your staff
Your staff are one of your best assets for your nightclub marketing campaigns. They should be your biggest advocates.
Between them, your staff will actually have a huge reach across all the social media platforms. Encourage them to post about your nightclub regurarly so their friend’s want to go to your club.
You should also show off your staff on your own platforms. If your followers see that you treat your staff really well, it humanises your brand and will increase the results for your nightclub marketing efforts.
22. Automate your Twitter
People are now Tweeting more than they used to and it’s a platform your nightclub should consider as part of your nightclub marketing plan.
You can share recent news, updates and most importantly reply to customers who mention your nightclub’s handle. It’s become a popular platform for businesses to handle customer complaints, so it’s a useful tool to setup.
Twitter doesn’t need to use up all of resources either. Tweets should be scheduled on Hootsuite at optimum times, like 3pm on Friday’s.
Anothr reason to use Twitter ist that journalists are prolofic on Twitter. You should follow local writers and engage with them to increase your chance of being covered for free press.
23. Pin your best photos on Pinterest
Pinterest brings a huge advantage for your nightclub’s marketing.
First, not many other nightclubs use it so there’s less competition. Secondly, it’s mainly used by females (which your club needs to have a healthy ratio).
‘New and popular social media platform + A bunch of businesses that are too scared to use it = Big returns for the early adopters.’
Pinterest is super easy to use as well, all you need to do is upload your best content (that get the most likes on Instagram) to Pinterest, every now and then.
Pins are then re-pinned by other users, which creates an endless marketing cycle for your nightclub.
One trick for Pinterest is to brand each photo with a watermark. That way when people come across them, they know exactly where to go.
24. Utilise Snapchat
The most common target audience for a nightclub is 18-25 and that just happens to be the largest demographic that are on Snapchat.
Snapchat definitely needs to be part of your nightclub marketing mix so you can target millennials and Gen Z.
The best feature to utilise on Snapchat is their ‘branded geo-filters’.
With these, you can set up a geo-filter within the radius of your nighclub, so when people take a snap in your club, they can use the filter. When each snap includes your branding, you can reach that person’s followers. It’s a chance to be really creative and is powerful for brand awareness.
Encourage your best customers to ‘snapchat’ their whole evening in your nightclub in exchange for free drinks. The reach and exposure your club will get will be well worth it.
Successful nightclub marketing is all about increasing reach so you can hit your target audience at different points in time.
25. Try Tik Tok
On the same page of Snapchat, Tik Tok is a platform that is mainly used by Gen Z and millennials.
It’s the short creative video platform that has hit the world by storm. It’s actually the most downloaded app in the world, so it’s worth utilising it in your nightclub marketing plan.
There’s three ways you should use it:
1) Create your own profile. Upload amazing videos and keep an eye out for good trends. A lot of Tik Tok is dancing, and we guess a little bit of that happens in your nightclub. Learn the dances and get your staff or most loyal customers to create videos that you can upload.
2) Encourage people to upload videos from your nightclub to their own feeds. Get creative, come up with new dances and new voice overs that can catch on as a trend.
3) Pay for advertsing. The Tik Tok advertising platform is actually very good. Reach your perfect target audience with paid ads to visit your nightclub.
26. Pay for geo-targeted ads
Geo-targeted ads are your best bet for paid marketing. There’s no point in advertising to people outside of a certain radius of your nightclub.
In your nightclub marketing plan, lots of different platforms include geo-targeted ads. Google, Bloc, Facebook, Instagram, Twitter, Snapchat, Tik Tok, Tripadvisor and Designmynight.
Your marketing budget will be limited so don’t waste a single penny of it on ads that aren’t reaching your target audience. Concentrate on those within a realistic promixity of your nightclub so people will actually go.
All of these platforms have their own analytic platform, so you can see the results of your ads. However, you shouldn’t just rely on these as the only result you can rely on is someone actually coming to your nightclub. Only Bloc can tell you this analytic as it uses geo-location technology.
For the other platforms you should use some other method so you can prove the results for yourself. I.e. if you’re running an Instagram campaign you could offer a free drink to anyone who sees the ad. Then when they ask for the free drink (using a code) you can count that as a result.
27. Understand re-targeting geo ads
Re-targeting ads are extremely powerful, effective and should be used in your nightclub marketing plan.
Have you ever visited a website, left and then seen this websites product being advertised to you across all your social channels?
These are re-targeted ads.
The way it works is that when you visit a website, you store a ‘cookie’ in the form of a pixel. Platforms such as a Facebook then use this cookie to advertise to you.
Facebook also owns Whatsapp, so if someone uses a keyword in their whatsapp i.e. your nightclub’s name, Facebook can use re-targeted ads to advertise to them and their friends too.
The reason they work is because when a customer goes on your site, they may not be ready to attend your nightclub i.e. they land on your site from your other marketing efforts on a Tuesday morning.
Obviously, most people don’t want to go to a nightclub on a Monday morning (other than students). They then forget your nightclub ever existed. But on Friday they are hit with a re-targeted ad (because you have set this up to do exactly that), and now they are familiar with your nightclub and in the perfect situation to want to go.
28. Ad Video Marketing to Your Campaigns
They say a picture tells a 1000 words. We a video can say 10000.
Video has become huge and is more in demand by people because of one simple reason. People love stories, and videos can tell stories far better than just a photo.
Include videos across all of your social networks and start becoming a great storyteller.
What kind of stories should you tell?
You need to portray in your videos, how ‘fun’ your nightclub is and explain how in demand it is. This will social proof the club and more people will want to go with the fear of missing out.
Hire a decent videotographer and start creating beautiful videos. You won’t regret it.
29. Understand Google Adwords and become an expert
Google Adwords is Google’s version of paid geo-targeted ads.
You can pay for your nightclub to appear at the top of the Google search results when someone searches for a particular keyword or phrase.
The first step you need to make is to create a list of all the keywords and phrases that are relevant search terms where your nightclub will be the perfect result.
You can use the Google Keyword Planner or Ubersuggest to find the keyword or phrases that your potental customers are searching to find nightclubs in your area.
For example, the phrase ‘best nightclubs in London’ gets 3600 searches per month in the UK. If you’re a London nightclub that’s 3600 potential customers who might click through to your nightclub.
The second step is to create attractive ads that will tempt people to click on Google.
The final and most important step is to create landing pages on your website where you can capture that persons data. This is so you can email them and market to them later on when they might be more ready to buy.
It’s likely people searching will just being doing just that. Searching for nightclubs and gathering options to discuss with their friends. It’s unlikely you’ll get many bookings off the bat from one Google search.
As Google ads aren’t cheap, gathering someone’s information is vital.
One highly converting tactic is to offer a free drink in exchange for their email on the landing page. Not only will this increase the chance of them coming to your nightclub, but also you’ll easily grab email addresses for later use.
30. See if influencers might promote your nightclub
Influencer marketing has become huge and is seriously effective.
People are far more likely to purchase (or visit a nightclub) via a recommendation from a friend or influencer compared to a display ad.
It’s social proofing at it’s finest.
Influencers have a loyal following and you have an opportunity to easily tap into them.
For the best results for your nightclub marketing strategy, it’s best if the influencer is actually seen in your nightclub. If you just ask them to Tweet or post on Instagram, without them actually being there, it’ll be quite weak and your results will suffer.
Instead, invite influencers (in exchange for money or free drinks/food) so they actually come to your nightclub. Make sure they do post photos and videos of themselves in the club and watch your results skyrocket.
Big celebrities and influencers with over 500k followers might be expensive and difficult to persuade to come, but they aren’t your only option.
Micro-influencers have proven to be just as effective and you can create an army of them with some simple tactics. Micro-influencers have a small to medium following and therefore can’t charge big prices and will usually post for free.
To create an ‘army’ of influencers you simply need good photo ops in your nightclub.
For example, painting a pair of beautiful wings on the wall so when someone stands infront of it they look like an angel, will get hundreds of posts per week.
31. Encourage user-generated content
User-generated content is content created by your customers that you can later use for your own nightclub marketing.
You can find user-generated content for your nightclub by searching your club’s location on Instagram or by encouraging people to use certain hashtags.
It’s good practice to re-post user-generated content on your own social media as it’s a way of building rapport with customers. Just make sure you credit them in the caption.
User-generated content is usually the best kind of content because it humanises your online presence. Humanising your nightclub marketing efforts will increase results and conversions.
32. Start blogging
Blogging can be time-consuming but it can bring lots of benefits.
First you can get your nightclub’s website ranking on the top of Google’s search results. This is free traffic for your website.
To rank for certain keywords or phrases, write an article and include those keywords or phrases multiple times in the copy. This tells Google that your article is relevant for those phrases.
Blogging also gives your online social media accounts more depth as you can share them to give your followers a lot of value.
If you don’t know what to write about, here are some ideas:
1. Write about your competition
This may seem backwards, but if you write about the ‘best nightclubs in London’ for example, you can include your nightclub in the article. You will also market your competitors, but you can be smart by making sure they are in another district.
2. Talk about music
Nightclubs are largely based around music. The DJ community is huge, so give music enthusiasts something to read about and they’ll visit your nightclub to see if you practice what you preach.
3. Show off drink recipes
The mixologist community is also big. Share your recipes online and create signature drinks that people can only get in your nightclub.
2. Employee spotlights
Write about your bartenders and other employees. Loyal customers will love reading about them and it will help build rapport with your employees and customers.
If you do start blogging, make sure you follow your niche’s journalists on Twitter. Build a relationship with them and they could mention your nightclub in one of theirs.
DJ mag is a good place to start, their readership is very big.
33. Understand and implement SEO tactics
SEO stands for search engine optimization and Google is a very important medium for your nightclub marketing plan.
More and more people are using Google to search for nightclubs to go to because it’s so easy to search on mobile.
By optimizing your nightclub on Google, there are two key placements where you can be found:
1) Google’s Local Pack
This is the most important placement that you need to try and rank for. They are Google’s top 3 spots for venues for specific phrases.
So if you search for ‘best nightclub in LA’, 3 results appear in the local pack, right at the top of the search. These are obviously going to be clicked on first, so getting in them is a huge competitive advantage over your competition.
To get in these top spots you need to include the keyword phrases on your website, have a ‘Google My Business’ account and have lots of positive reviews on Google.
2) Organic search results
Beneath the local pack is the organic search results. These are the articles that Google deems the best result for that specific phrase.
Getting your nightclub included in these articles can mean free traffic to your website and visitors to your club. So reach out and pay to be included or simply ask.
You can also write these types of articles yourself, but that can be time-consuming and competitive.
Becoming a Google SEO expert can be one of the best sources of traffic for your website. It does take time and commitment, but in the end it’s worth it because it’s free traffic.
Think carefully what keyword phrases your nightclub will suit best. Google likes it when the results are relevant for what the person is searching. Check how many people are searching for those keywords and get optimizing.
34. Sponsor local sports clubs
Getting involved and supporting your local community is a great way of increasing customers for your nightclub.
A sports team reach can actually be quite large. It’s not just the players you can influence to get to your nightclub, but also their partners, friend’s, colleague’s and spectators.
Try sponsoring a local sports team. It could be that you just need to buy their kits and equipment, which gives you an opportunity to put your branding across all of the items.
Arrange with the team that they can all get a discount at your nightclub on match days. Guarenteed customers every Saturday.
35. Try a loyalty programme
Rather focusing your spending on reaching new customers every week, you should focus on the customers you’re already getting.
Making sure your nightclub is getting repeat customers is vital for nightclub marketing success. This is because it’s far cheaper and more effective than reaching new people. They have already been to your nightclub, so they’ll be much easier to convince to come again.
One proven nightclub marketing tactic for getting repeat customers is by offering a loyalty programme.
An example of a loyalty programme is offering free entry on every 5th visit. Or a free bottle of champagne for every 10th visit. Loyalty programmes work, so try introducing one at your nightclub.
They also don’t need to be expensive to set up, you have a few options. The most expensive is creating your own digital loyalty programme platform. A cheap option is stamping a card, but these can easily be lost and manipulated by the customer.
A solid and affordable option is using a 3rd party digital platform that can easily set up your programme. Use Google to find one that suits your nightclub.
36. Formulate an influencer loyalty programme as well
They say someone has to be advertised to 7 times before they will buy something. Whether this statistic is factual or not, it makes sense that the more times you advertise to someone the more likely they are to buy.
We tried to debunk this by launching two seperate influencer campaigns and the results were interesting.
The first campaign we asked 5 medium sized celebrities to post about our app (Bloc) once on their Instagram. The second campaign we asked one medium sized celebrity to post about our app 5 times on each of their platforms over a month’s time.
The following of the 5 medium sized celebrities together was 5-10 times bigger than the following of the celebrity in the second campaign. But which campaign got better results for us in terms of downloads?
The second campaign.
We assume this is because when a celebrity only posts about something once, it’s easy for their followers to put it down to a one-off paid sponsored post. This obviously isn’t very persuasive.
But when one celebrity continously posted about our app, it was difficult to ignore and the followers believed it was a genuine recommendation.
So when your using influencers, try and negotiate a decent frequency of posts. The more times people see it from one soure, the better.
You could also introduce a loyalty programme specifically for influencers who attend your nightclub frequently.
For example, you could offer them a free table at your nightclub for every 5th Instagram post they do. This is then win-win for both parties.
37. Send out marketing emails
Email marketing is powerful and should be included in your nightclub marketing plan.
It’s important because the database of emails you build is yours to keep forever. You can then market your nightclub to those people on your own terms.
It’s vital for repeat customers and is incredibly cheap.
The first step is to build a list of relevant email addresses. Here are some tips below on how to build one:
1. Create a lead magnet and landing page on your website. This is an enticing pop-up or button on your website that asks for their email address in exchange for a reward. For example, you could offer a free drink to anyone who submits their email and comes within a month.
2. A lot of customers will want to connect to your WiFi (you should offer this for free), but if they want to get on, ask them to submit their email.
3. You can throw competitions online to gather email addresses. When they submit their entry, you can ask them to submit their email too.
Once you have a good email database you can reach your customers with promotions and special events.
You can use an email client like Sendgrid or Mailchimp to send your emails so you can track open rates, click rates and people who unsubscribe.
You should always include a hook in your emails so they add value. Without a good hook and emails that don’t add value, people will consider it spam and click the unsubscribe button.
A good email marketing campaign starts with a good subject line. Customers won’t open your email in the first place unless the subject line is enticing. Avoid spammy subject lines like 30% off drink packages, limited time only.
Instead, appeal to them by making it personal and relevant. E.g. Jessica, Happy Birthday, we have a gift waiting for you…
38. Hire promoters
Promoters are like influencers except they work exclusively for your nightclub and they only get paid based on how many customers they bring you.
If you throw events at your nightclub and sell tickets, then you can pay your promoters a percentage of the ticket price.
Alternatively, you can reward promoters based on spend or the number of people on a guestlist.
Promoters influence can easily diminish with age, so get new promoters every year to keep your clientele relevant.
Finding promoters with a big social following is also a good idea. Not only can they bring you physical customers but they can help your other nightclub marketing efforts like when you throw competitions.
39. Host lots of different types of events
Your nightclub should be equipped to be able to handle lots of different types of events.
The more events you can host, the more bookings you will get so you can increase your revenue. Making sure your nightclub is fully booked at all hours means your nightclub marketing is paying off.
This means you need the right musical equipment (speakers, mics, systems) for music based events, tables and chairs for charity events and projectors for large sporting events like the World Cup.
Once you’re equipped you can advertise your nightclub as a space available for hire. Hire Space for example is a good site where you can get bookings for private hire.
By hosting lots of different types of events you can get a really good mixture of people attending your nightclub that can work wonders for your nightclub marketing.
For example, influencers and celebrities frequently attend charity events. Or you can attract huge DJ names and artists if you have the right sound systems.
Host events and encourage people to take photos and tag the location on Instagram. You’ll find your social media accounts will grow rapidly, which means more visitors for your nightclub in the future.
40. Put themed nights in your calendar
People love attending parties that have a theme. Themes also make your content creation super easy.
You should add all themed nights in your calendar so you can throw events and themes at your nightclub for them. For example, St. Patrick’s Day and Valentine’s Day.
Themed events also make targeting extremely easy. On Facebook for example you can advertise/target people who have an interest in that specific theme.
41. Take advantage of 3rd party marketing
Your nightclub will have lots of different stakeholders beyond just your customers, investors and staff. You will also have suppliers and other stakeholders where you can piggy-back off their marketing.
For example, if you stock a new and quirky vodka brand, you could get mentioned in their marketing. This is a way of tapping into their followers and as you are a customer of theirs, they will want to keep you happy.
There are lots of different ways you can piggy-back off other companies marketing efforts, but first right down a list of all of your stakeholders.
Once you have this list, speak to some and see how you can work together.
42. Host white-collar boxing events
White-collar boxing events are a great way of drawing in a crowd at unusual hours where you might not otherwise be very busy.
For example, between 5-9 or on Sunday’s.
These events are guarenteed to draw in a crowd as usually each boxer is responsible for selling a certain number of tickets to be able to fight.
They are also linked to charities and are always fun and amazing nights that people will never forget.
Seek out organisations and boxing clubs that hold these types of events and let them know you’re available as a space that can host.
43. Turn the music up
Music should be at the forefront of your mind when implementing your nightclub marketing strategy.
Music is one of the biggest factors as to why people attend a certain nightclub over another. People love music and they love to dance.
Invest in incredible music equipment that’s worthy of even some of the biggest DJs in the world. This way you can attract the best talent and give your customers the best possible experience.
If you’re looking for the best DJs to play at your club, you will struggle unless you have the right spec in terms of equipment. Managers and booking agents actually look at the spec of your equipment and DJs refuse to play unless it’s good enough.
Afterall, if the equipment doesn’t sound good then there’s no chance the DJ will either.
You should also look to host different types of musical events. Not just dance or electro, but acoustic and pop. This way your nightclub can reach a whole new audience for your nightclub marketing mediums to target.
44. Try creating a brunch experience
Your rent is probably fixed per month, regardless of your opening hours. So why not maximise the time so you’re making revenue in every hour of the day?
Try adding a brunch event to your event calendar at the weekends.
‘Brunching’ is all the trend right now and they are seriously fun events where you can drink and eat with a clubbing experience.
We don’t recommend you offer an ‘all-you-can drink’ brunch that so many nightclubs and event spaces offer as they aren’t responsible.
Read this article on how to implement drink promotions & drink offers responsibly and legally before you consider what type of promotion to pair with your event.
45. Throw tastings and booze masterclasses
If you’re stuck on what types of events to throw before your nightclub properly opens, consider tastings and masterclasses. They are a lot of fun and it’s a great way of connecting with your best customers.
Try throwing a tasting surrounding a specific alcohol. Especially one that’s not shifting so well, i.e. whiskey. You can get rid of old stock, increase revenue and build relationships.
You could even hold tasting events and masterclasses in line with certain holidays. For example, champagne tastings around Valentine’s Day.
Don’t be afraid to give away tasters for your top shelf liquor. By letting your customers try the best stuff, they will get a taste for it and they’ll be more likely to order a full glass in the future.
46. Form different types of partnerships
As your nighclub is a physical space in the community that’s visited by lots of different people, there are huge opportunities to create partnerships with different groups and pods.
One partnership you should consider is partnering with a company that has similar core values to your nightclub. On your end you could offer a 20% discount to all staff members who show their employee ID card. In return, they can push their staff to attend your nightclub for big events and client building evenings.
Buddha Bar in Knightsbridge is one venue that has executed this perfectly. They have partnered with BMW so every BMW employee gets a discount. BMW has thousands of people working for them and both companies try and portray luxury and excellence so there’s perfect synergy.
Reach out to companies local to your nightclub and try and formulate a partnership to get a constant stream of revenue from their staff.
Partnerships also go beyond just companies and sports teams. You could also partner with universities for example. Get your thinking cap on and think about organisations that have a large following. Partner with them and tap into their engaged audience.
47. Offer the right kind of promotions and discounts
Promotions and discounts at your nightclub should be used with caution. Three things to be aware of:
1) Make sure they are responsible and legal
2) Understand they eat into your revenue and profits. Only use them if you’re desperate to get more customers
3) They can damage your brand. Cheap promotions can make your nightclub appear cheap and tacky. Only offer discounts and promotions that are classy
Here are some ideas and best practices for offering promotions and discounts if you have to:
1. Create a sense of urgency
Create a sense of urgency with a “limited time special” as a discount on inventory that you need to get rid of.
2. Throw contests
Host a competition around a particular spirit that you want to upsell e.g. your signature cocktail.
3. Create cocktails around themes
Design cocktail discounts around a theme, e.g. champagne cocktails for Valentine’s Day.
4. Use social media channels for your next promotion
Create a social media plan for your upcoming promotion. Including what you’re going to post and when. Plug the promotion across all your best channels and make sure people are sharing the promotion.
5. Happy hours
Offering discounts on drinks or food is a good way to draw customers in. Happy hours can get people into your nightclub at the start of the night so you give everyone an amazing experience.
48. Experiment with pop-ups at different events
There are lots of different types of events where established nightclubs with a permanent address are popping up. For example, at festivals and sporting events.
By having a pop-up tent or bar at an event means you can reach a whole new audience in a different demographic and location.
Mahiki in London are a great example. They have a permanent address on Dover Street, but they also pop up at events like Henley Regatta and Polo in the Park.
They know their target audience is affluent and they’re likely to be at these sorts of events.
If you’re thinking about opening a new nightclub in a different city or location, you can trial it with a pop-up first.
Just because your nightclub is popular in one town, doesn’t mean it necessarily will be in another.
49. Get in the press for positive reasons
Getting press is every businesses dream. It’s free publicity that can work wonders for publicity. Your nightclub marketing plan wouldn’t be complete without a press strategy.
The only way of getting in press is to offer journalists a story that’s newsworthy. It’s not easy, but here are some ideas you could try for your nightclub:
1. Tip off the press.
If you have celebrities attending your nightclub, tip off the press so they can picture them entering or leaving your nightclub. The Daily Mail celeb section is one of the most read news outlets in the world and nightclubs are regurarly featured here.
2. Win awards
Journalists love covering award winners, so get involved and compete for that ‘best nightclub in the world’ competition.
3. Come up with press that’s slightly outrageous.
This marketing tactic is called ‘the purple cow method’ and is a way for your nightclub to stand out.
You’ve probably read articles where horses have entered nightclubs, 100k was spent in a club or the most expensive whiskey was purchased.
These are all purple cows and they are so easy for the press to cover.
Always make sure that when you’re mentioned by the press, show off your new publicity on your website and your social media.
Getting press carries a certain credibility so your followers will love it if they attend a nightclub that’s been mentioned.
50. See if Google Alerts are useful
Google Alerts are valuable as they inform you when your nightclub (or chosen keyword phrase) shows up in another part of the wide world web. This makes it simple to monitor who is discussing you and your news.
If you find someone who has mentioned you, you can reach out and see what other ways you can help each other in terms of marketing.
51. Encourage bookings on your online reservation tool
Implementing an online reservation tool on your website makes it easy for your customers to make a booking at your nightclub.
Convenience is increasing in demand and people no longer want to ring up places to make a booking. Instead they want instant gratification.
Implementing a booking system is really useful for people who want to book for a large number of people for an event like a birthday. When people want to sit down and book an area or table an online reservation tool is very important so that they know they have secured that area.
One option is to create your own booking platform, this means you can keep 100% of the revenue. Another option is to use a 3rd party booking platform.
Tools like Open Table or Design My Night have excellent booking systems and carry an advantage of having their own audience. By using these tools your nightclub will appear on their popular websites as a listing so people can book.
52. Get good at networking
Your nightclub is a local space which will be known to most people in your community.
You should be constantly networking with key stakeholders in your nightclub including the local community.
You never know what type of partnerships you could form by constantly networking as there is a plethora of opportunities out there.
One industry you should constantly be networking in is your own, the hospitality industry. By partnering with other bars and venues you can recommend each others clientele.
53. Create a gift card option for your nightclub marketing
Gift cards make excellent gifts for your customers. And they mean guaranteed revenue for your nightclub. They are actually amazing for cash flow as well because they will be used at a later date from when they’ve been bought.
Once you have gift cards made you can use them for your giveaways, contests and to give to celebrities, influencers and bloggers.
Advertise your gift cards on your website and make them easy to buy with a decent payment gateway.
54. Create mystery around a secret menu
People love a bit of mystery and by creating a secret menu you can keep your customers really happy and add to their experience at your nightclub.
To create a secret menu get your most talented mixologists to create their own signature cocktail. Don’t add them to the drinks menu and definitely don’t share the recipes anywhere.
Once each bartender has created their own cocktail, let some of your customers know how to order them with code words (discounted of course). The mystery will keep things interesting and word will quickly spread.
Only allow people to order the drink if the correct code word is said to the right bartender. Sometimes people will say it to the wrong bartender and they won’t know what they mean, which adds to the fun.
Once someone has correctly got their hands on a secret drink, then they can upload it to Instagram with specific hashtags to spread the word. They’ll also have a lot of fun trying to guess what’s in it.
55. Recognise trends
Trends come and go and some are here to stay (for better or worse).
For example, the health industry and mocktail market is booming. The eco-warriors are also catching on like wild fire and ‘green’ is cool (and rightfully so).
You need to recognise trends so you can take advantage of them when it comes to your nightclub marketing.
For exmaple, as people are becoming more health conscious and the culture around drinking is changing you must have mocktails and healthy drinks on your menu. And these should be marketed across all of your channels.
Being green is also so important now. Certainly don’t give out plastic straws and make sure you have lots of different green initiatives going on (and being advertised) around your nightclub.
56. Go local
Going ‘local’ in terms of your suppliers has big advantages when it comes to your nightclub marketing.
By supporting your local community your customers will notice. And they’ll appreciate it.
Seek out local beer, wine and spirit producers and see what deals you can come to. You’ll save on transport costs (and be more green at the same time), delivery costs, save money using smaller brands and you’ll have stories to tell.
Your local suppliers will also have their own local customer base which could also be customers for your nightclub. Partner with them and tap into their audience for a win-win partnership.
57. Hold pay-per-view nights
Pay-per-view events are huge. They are highly anticipated and always draw in a huge crowd.
If you can, hold pay-per-view nights in your club and you’ll see an increase in revenue. According to one report, venues can quadruple their normal Saturday night takings by showing pay-per-view nights.
Try being consistent by offering all the biggest pay-per-view events so people know you’re an option for where to watch the event. You want to be the first venue that comes to their minds.
58. Try SMS marketing
If you send someone a text it’s incredibly unlikely it will go unread for too long.
A perfectly timed text can be super effective, which is why we’re including SMS marketing in our nightclub marketing guide.
First, you need people to opt in to your SMS marketing via other channels, such as on your website or email campaigns.
Next, you need to think about what your text will include. It’s best to include a promotion or hook that adds value to the receiver and potential customer.
Always give them the option to opt out of your SMS marketing messages as they are very intrusive and can be considered spammy.
We recommend you give it a go if you’re struggling for customers, it might work for your nightclub.
59. Put together a street team
Street teams are a great way of hitting your local customers with your nightclub marketing messages.
For the best results place your street teams in places where your target audience hang out.
For example, have one street team on university campuses (if they’re allowed) and another outside shops like Topshop or where your target audience would shop.
Make sure your handouts or messages include a hook or added value. It’s also important to track whether your street team is worth the cost by offering a certain discount. If they’re used in your nightclub then you know those results are from the street team.
60. Hand out flyers
Some people believe flyering is dead and it’s become a lot less popular in recent times.
We actually see this as an opportunity as it’s rare you receive a flyer nowadays. There’s less competition. So when you do receive one, you’re intrigued and more likely to read it.
This is why we think flyering can work for certain nightclubs.
Again, try handing out flyers in places that are popular with your target audience. Put a custom discount or promotion on the flyer and measure whether it’s actually working for your nightclub or not.
61. Put posters up
Within your community there are lots of different places you could put a poster up promoting your next big event or promotion.
Posters make great visual advertisements and sometimes they’re difficult to ignore.
Try placing your posters in hot spots where your audience hang out, i.e. bus stops outside of a campus.
Always ask permission before putting posters up and make sure they are printed without any mistakes.
62. Pop up billboards
Similar to posters, billboards make excellent visual advertisements, except they are usually bigger and more expensive.
Billboards are rented spaces and do come at a cost. They are usually placed in places that get thousands of eyes on them though, so they can be worth it.
They are usually outside of popular places like airports, train stations and city centres.
If you have a big act that you know appeals to the masses, then a billboard might be worht considering.
63. Try direct mail
Direct mail can be super effective if you have the addresses of your target audience.
Doing a direct mail campaign could work if you do it in student dense places for example, like halls and student residences.
They’re super easy to set up as well. You can just pay services like the Royal Mail to post your leaflet or handout for you as they’re going to these addresses anyway.
Again, try and include a specific promotion so you can measure whether this form of nightclub marketing works or not.
64. Explore other places you can do display advertising
There are lots of 3rd party companies that can organise more display advertising for your nightclub.
One example is Clear Channel Direct. They have partners in the form of pubs and bars that can display your nightclub’s marketing in their venues.
This could work perfectly for you, because nightclubs are usually visitied after someone goes to a pub or bar.
Google different display advertising companies for your nightclub and find out how many places you could display in.
65. Create a better email signature
As you’re a nightclub owner or manager, you’re probably very busy, receiving thousands of emails per day.
There’s one placement that you can take advantage of for marketing that usually gets forgotten, and that is your email signature.
A lot of people miss out on capturing people in their email signature by not selling to them or marketing to them.
Try pushing for people to follow your nightclub’s Instagram in your email so you can market to them on social media.
66. Invite key people for drinks & develop your skills for getting what you want
You own a nightclub and have access to delicious drinks all day, everyday. Take advantage of the space and opportunity by inviting key people to your nightclub for private drinks.
You can build some seriously strong relationships this way and create incredible opportunities for your nightclub marketing strategy.
For example, we were invited to a nightclub called Halo for drinks. We were invited to do a launch party that took place a couple months later. It was a huge success for both us and Halo as we got a free venue, but did all the marketing and Halo took all of the bar spend.
There’s lots of opportunities you can take advantage of around every corner. Invite people to drinks and from real relationships.
That concludes our 66 nightclub marketing ideas. We hope there are some good ideas in there that you could try and wish you every bit of success in the future.
