Below you can find definitions for the different metrics you may see in your Dashboard under ‘Detailed Statistics’. Please Note: Metrics reported in the your Dashboard may lag, and should not be considered official.
Delivery Metrics:
- Impressions: The total number of times your ad was served.
Click Metrics:
- URL Clicks: The total number of clicks to your URL if one is supplied
- Check-ins: The total number of check-ins to your venue
Spend Metrics:
- Average Spend: The total revenue of users divided by the total number of users.
- Average ROI: The average spend minus the cost per user (£2). This gives you the return on investment for each user.
- Total Revenue: The total revenue of all users who have given their spend.
- Total Cost: The total cost of Bloc’s advertising.
- Gross Profit: This is total revenue minus total cost, which gives you your gross profit from using Bloc’s advertising.
Remember you are only charged for ‘Check-ins’, impressions and URL clicks are unlimited.
