16 Event Promotion Ideas – Event Promotion Ideas That Work
While the concept of event promotion is easy, putting together an effective advertising strategy and marketing campaign is complex.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” is a popular phrase.
Event promotion is akin to that.
Will you be able to hold an event if you don’t publicize it?
Without advertising, you are unlikely to attract any attendees because no one will be aware that the event is taking place.
You’ve most likely seen large-scale event promotions. “We don’t have that type of budget,” you might be thinking, or “What are other creative approaches to improve brand exposure and lead generation?”
Regardless, the organizers of various events will definitely not let a good promotional event miss them. Printing one’s logo on customized gifts to create a brand atmosphere for customers or audiences is a great promotional plan for the event.
In terms of customized promotional gifts, pins, stickers, keychains, etc. are very popular choices.
These types of gifts have low customization costs, and even organizers of small events can afford them; Secondly, they have strong plasticity and can help organizers create a unique brand image; Finally, these gifts are widely used, not only as promotional gifts and rewards for promotional activities, but also in occasions such as member events and holiday celebrations.
Event promotion requires a product that can increase brand exposure while maintaining strong marketing capabilities, and customized promotional gifts are the best solution.
Learn more to customize a promotional gift for your event promotion!
Let’s take a look at some of our favorite low-cost event promotion ideas to promote your event creatively:
1. Early bird registrations
2. The old-fashioned banners
3. Highly creative landing pages
4. Learn content marketing strategies
5. Advertise the event on Bloc
6. Event-specific branding
7. Use email marketing for wider reach
8. Behind-the-scenes posts
9. Retarget advertisements on social media
10. Make a catchy hashtag for the event
11. Involve influencers, keynote speakers, and other brands and sponsors
12. Facilitate a contest on social media
13. Make an event-specific social media filter
14. Social media ads
15. Use Facebook and community groups to spread the word
16. Organize a social media takeover or challenge
The ideal marketing strategies to make your event memorable
It’s not easy to come up with creative event marketing concepts.
As an event planner, your work begins long before the big day.
You must do everything from planning to organizing to arranging to ensure that the event runs properly.
Another issue is event advertising, which is just as crucial as any other activity.
Marketing can ensure that your event receives the attention and attendance it deserves.
Any form of event requires an effective event marketing strategy.
If you don’t plan your event’s marketing approach, it will almost certainly fail.
If you’ve ever organized an event, you’ll know that they can’t sell themselves.
Regardless of how fantastic the concept is, the tickets will not sell themselves. Instead, the event must be accompanied by clever and distinctive marketing methods that effectively advertise it to the target audience.
Presenting a pitch-perfect event marketing strategy all of the time can be challenging.
It is not, however, unachievable. The timescales, cost, target market, and audience are all factors to consider when planning an event.
We can break these down into the following pieces to get the most out of the strategy: –
1. Pre-event
The pre-event stage is when you begin laying the groundwork for your event so that your content and marketing initiatives may reach the widest possible audience.
This can be done in four easy steps: –
– Announcements on social media
– A web page for the event’s lead-up
– Using blog posts to establish your mission statement
– Ensure that you are reaching out to as many partners as possible.
2. Event launch
The event launch is the next step, in which you inform the public about your event by: –
– Send out emails
– Publications
– Blogs
– Use of social media
– Collaborations and partnerships
3. Event day-to-day marketing
In this situation, it’s critical to grab your audience’s attention using strategies such as the ones below:
– Consistent social media interaction
– Blogging
– Mailing
– Guest posts
– Thought leadership
– Discounts for early birds
– Promotions that are paid
4. Last call before the event goes live
This is the last chance to get people to attend your event, and we can do so by:
– Referrals from attendees
– Making phone calls
– Excellent social media interaction
– Final email blast
– Posts on the blog
– Make contact with influential people
16 event promotion ideas to make your next event a massive success
What is the first thing that comes to mind when we ask you how you judge the success of an event?
Is it the number of persons who showed up?
The experience’s positive aspects? Or would it be the total amount of money made from the event?
It makes no difference which one came to mind; all three depend on one aspect to be successful.
That one thing is, as you would have predicted, how well the event was advertised.
What are the greatest platforms to target if you appeal to a broad audience?
Also, what kind of audience image do you have in mind if you plan to show the centerpieces of your event?
When you’re looking for new ideas, these important questions come in helpful.
Even a novice can think of the fundamentals.
What helps you build the most successful events is how you mold those fundamentals into intriguing ideas.
We’ve compiled a list of 15 event marketing ideas that are guaranteed to increase registrations: –
1. Early bird registrations
Offering early bird registration is a terrific strategy to advertise your events.
This will encourage your audience to register for your event as soon as possible.
This will also offer you a good indication of how to keep marketing your event — are people interested?
What are their grievances? Is your present marketing strategy effective?
You’ll be able to gauge your audience’s interest and marketing approaches with early bird registration.
Furthermore, it encourages individuals to get tickets to take advantage of the discount as soon as possible.
2. The old-fashioned banners
Of course, regular ol’ banners are an excellent way to raise local awareness of an event.
You can put these outside your shop or, if you don’t have a physical location, you can put them up throughout the neighborhood where the event will be held.
3. Highly creative landing pages
The primary approach to disseminating data about your event is through the landing page.
You should provide all of the event’s details, such as the date, time, location, topic, and objectives.
Furthermore, you can post an itinerary so that attendees are aware of the event’s content.
You can also use this page to announce any speakers or influencers who will be attending your event.
Include images or videos from your last event, as well as a FAQ page that addresses any often-asked questions.
You’ll also want to link to your social media profiles and provide a call to action for people to purchase tickets on the page.
4. Learn content marketing strategies
It’s a good idea to start talking about your event on your content marketing platforms before it happens.
For example, you can include CTAs in your YouTube videos, write about the event in your blog entries, record a podcast, or use social media to promote it.
You can use any of the platforms you use to upload content marketing assets to promote your event.
5. Advertise the event on Bloc
You can advertise your event on Bloc so people can check-in there.
The ad will be pushed to every Bloc user within a 10-mile radius of the events venue.
The major benefit of Bloc is that it’s pay-per-result which means you’re only charged if someone physically attends the venue (tracked via geo-location).
Impressions and clicks are free which means it’s a very budget friendly solution.
6. Event-specific branding
Having event-specific branding is another wonderful method to get the word out about your event.
Make your event a standalone brand.
Isolate the event identity from your corporate brand to do this.
For example, create a new website, new colors, new messaging, and so on.
This will help attract visitors who are not familiar with your company and are attending the event for the first time.
7. Use email marketing for wider reach
Of course, email marketing is a great way to stay in touch with your present customers.
You should contact different segments of your audience to promote your event.
This will help to spread the word about the event to everyone familiar with your firm.
You can also offer discounts to email subscribers to encourage current customers to attend.
8. Behind-the-scenes posts
Another important technique to promote your activities is through social media.
As a consumer, one of my favorite event advertising methods is to watch behind-the-scenes posts.
For example, a nice behind-the-scenes Instagram story or photo that shows how a company prepares for an event is a great way to keep the audience guessing.
Post about your event on social media in the weeks leading up to it.
Post about the people that will be attending your event, as well as any amazing decor items.
This will pique your followers’ interest in the event and may even persuade them to purchase a ticket.
9. Retarget advertisements on social media
We all know that a large portion of people’s time is spent on social media.
So retargeting advertising on social media is a terrific method to stay top of mind after they’ve seen your brand or other event promotion.
You want consumers to see your brand regularly and be reminded of the event.
Even if someone feels an event is a wonderful idea, they may not immediately purchase a ticket.
Retargeting is an excellent technique to re-engage with those clients later.
10. Make a catchy hashtag for the event
An event hashtag is a wonderful way to talk to guests or those who are considering registering while you’re marketing your event.
This will allow you to keep track of mentions and stay in touch with those interested in attending your event.
This could also help you become more popular and improve the number of people who know about and attend your activities.
During the event, this is another opportunity for attendees to ask questions and for you to communicate with them.
11. Involve influencers, keynote speakers, and other brands and sponsors
One of the most effective ways to promote your event is through collaboration.
Consider enlisting the help of event sponsors who will help you market the event.
You can also form brand relationships with other businesses that may promote your event to their customers.
Also, be sure to advertise your keynote speakers and any influencers you’re working with.
This is a fantastic opportunity to reach out to their audiences and spread the word about your event even further.
It’s critical to leverage other people’s followings so that individuals who aren’t in your audience are aware of your events.
12. Facilitate a contest on social media
If you’ve had success with social media contests in the past, a social media contest or giveaway could be a wonderful approach to promote your event. Consider utilizing creative competition templates to engage your audience and maximize participation.
You could hold a contest in which the winner receives tickets.
Perhaps they must like or comment on your content and tag a few pals.
Social media contests will help you raise awareness in every case.
13. Make an event-specific social media filter
Using a social media filter to advertise your event is a fun way to do so.
You can make one just for your event and post it on social media to promote it.
Then, if you persuade others to utilize the filter, you’ll automatically market your event to their audiences.
14. Social media ads
We can’t talk about event promotion without mentioning social media ads.
People spend a lot of time on social media.
Running Facebook advertisements using similar audiences is a terrific approach to reaching a wider audience.
15. Use Facebook and community groups to spread the word
Communities and groups on social media are also great ways to publicize an event.
For example, it might be a subreddit or a Facebook group.
You should also build a social media event page to share it with various groups or communities.
16. Organize a social media takeover or challenge
Takeovers and challenges on social media are wonderful methods to connect with your viewers.
A social media challenge allows your audience to interact directly with your company or brand.
You may reach an influencer’s whole audience if you conduct a social media takeover with them.
Posts on social media, challenges, live streaming, and takeovers are all great ways to get the word out about your event.
Wrapping up
Using the resources, methods, and strategies at your disposal to their full potential will help you increase ticket sales.
It is not always tough to market a product. All you have to do now is make a plan for it and organize it so that all components of the process are in sync with one another.
You should make your event appear so appealing that your target audience will be encouraged to attend with their friends, coworkers, and family on the big day.
This is how word of mouth works as a constant flow of leads from one person to the next.
Other efficient approaches to selling your event to the audience include email marketing, blogging, advertising, paid promotions, and others.
To promote an event is a lot like juggling.
There are numerous moving pieces to keep track of.
Although not exhaustive, this list should get you started pondering the best ways to market your event.
