Event Ideas: Creative & Best Ideas for an Event
At Bloc, we believe that unique event ideas make an event.
To make an event truly special, something has to be different and memorable.
What’s the most memorable event you’ve been to?
The answer to this question might be quite personal like a birthday or an anniversary. Or the event might have been one that was held by your company, or it could have been an event that you went to with a bunch of your close friends and colleagues. Whatever the event was, there is a high chance that you remember it because it was unique.
Most events that are memorable are special in one way or another. These events impact and captivate their audience, which is something that every successful event strives towards.
They help to give their audience a break from their daily lives. Learning what a good event comprises is important because of the sheer amount of competition that is present in this field.
There are an astonishing number of events held every day held by a variety of different venues. All of these places are vying for the attention of a particular group of customers.
It’s extremely easy for any event to get drowned out amongst the competition and become another random event that no one remembers.
So how do you come up with ideas that make your event stand out?
The answer to this question is that your event needs to be designed to give your audience a different experience.
Your event must be innovative, creative, and bold. If your event isn’t intriguing enough for customers to look into then you’re not going to be able to grab their attention.
In order to make your event more appealing, you need to come up with inventive event ideas.
This is easier said than done.
A good tip is to try and view your event through the eyes of your audience. Would you want to go to this event? What special features does the event have that make it special? Does it offer you any perks that put it above the competition? Taking the time to carefully plan out an event will help you create an event that aligns with your vision.
This article will give you a bit of inspiration to help you plan better events. Without further ado, here are six powerful event ideas for your next event marketing strategy:
1. Break out of the cookie-cutter mold and host a unique event
If you find that all of your events aren’t getting the response that you hoped for then it might be because there is a crucial flaw with the way you plan your events.
While you’re coming up with a new event it becomes easy to fall back on a tried-and-true formula. But if a formula isn’t working despite any and all attempts to improve it, then it’s best to scrap it and start over.
When people look for events, they want something that gives them a new experience. People want to be surprised and entertained, which is simply not possible if you stick to the same formula.
That’s why it’s always a good idea to think outside the box.
Don’t restrict yourself to the old formula that you’ve gotten used to. Try to make every one of your events another adventure for your customers.
A good way to do this is by letting your creativity shine.
For example, if you’re the owner of a restaurant, why not try a week of events that take your customers around the world through cuisine.
You could even host cooking classes that are held by chefs experienced in that particular cuisine.
Once you start coming up with ideas, the sky’s the limit. Hold a discussion with your team and try to brainstorm as many ideas as you can.
You might stumble upon an idea that becomes your next big event!
2. Change up the decor of your venue
Although venue decor might not seem like it’s important when it comes to event marketing, it definitely is.
We’re sure you’re aware of the importance of social media to event marketing. Our world has become more digital than ever, and these online platforms allow people to share their lives with their friends and family.
This may be one of the reasons why people are always looking to click good pictures.
So how do you use this to your advantage?
Simply make your decor bold, beautiful, and creative.
Presentation goes a long way to making an event successful. A huge part of an event’s success is dictated by the amount of traction it can get online.
If your event has more online posts, it will attract more attention, which will draw more people to your events.
To make your event pop, start by altering the usual decor by adding lamps or other similar centerpieces.
You can also use certain technologies like projection mapping to add a different feel to your venue.
Shifting up the lighting is also a great way to completely transform your space. However, when you’re changing certain aspects of your decor, remember to keep to the theme of your event and add a personal touch whenever possible.
3. Introduce more interactive event ideas
Events are usually used as a way to promote your business and engage your customers.
They can help you to show your customers a different side of your venue. However, do keep in mind that events can also become boring if you don’t change things up.
Interactive event ideas are one of the best ways to enhance customer engagement which is integral to any venue. They can also help you get more loyal customers.
Interactive ideas are those that encourage the guests to take part in the event. This can be done in several different ways.
One option is to host a karaoke event or another dance event that encourages active participation. This allows your guests to have an enjoyable evening with their friends while showing off their skills.
You could also host cooking, bartending, or other similar classes that give your customers a place to learn a new hobby.
Many people are always looking for a place to relax after a stressful week, and these classes can help them.
4. Special menu items always add a nice touch to any event
Who doesn’t love food?
Food is one of those things that always intrigues people, no matter who they are.
We all have a few great memories linked with food. Any event that has good food is sure to be remembered fondly, so it’s always good to spend a bit of time on a few special menu items.
As a venue, you have a unique opportunity to play around with your menus and give your customers a different experience.
You can mix it up and use a variety of different menu items to give people a taste of something unique.
Start by looking at your event lineup and how you can come up with special items.
If your event is quite formal, then keep menu items that complement this theme.
On the other hand, you could also let your creativity run wild. So, if you’re hosting a Halloween event, a few blood-colored drinks might be right up your alley.
Or maybe you could host a mystery event to add something different to the experience.
Have a variety of mystery options and give your guest the ability to pick whatever they want according to the color. This can be a great way to mix things up a bit.
5. Follow the trends with some themed events
We’ve already brought up a Halloween-themed event. Now, let’s dive a bit deeper into this event idea.
Themed events are a wonderful way to cater to your audience while also changing things up. The beauty with these kinds of events is that they’re easy to plan while also being good crowd-pleasers.
However, in order to come up with good-themed events, you need to keep your target demographic in mind. This way, you’ll be able to plan around this group.
There are many different options that you can choose from. When it comes to themed events, the sky is truly the limit. But a good tip is to always try to follow the trends.
Try to look around and figure out what the hot topic is.
For example, if there’s a new sports championship, you could arrange a viewing event for the match and deck the place up with sports colors.
Maybe there’s a holiday coming up like Valentine’s day. In that case, you could set a dress code and arrange your event around that theme.
Don’t be afraid to switch things around, like hosting an only-singles party on Valentine’s day.
6. Competitions are an exciting way to draw in local talent (and a local crowd)
A competition can always add a ton of excitement to your regular event schedule.
People are drawn to competitions because they want to see how it all pans out.
Additionally, these events are always a great option as they can draw in people from your locality who are eager to have a bit of time on stage or just a chance to showcase their skills.
Hosting a competition can also be a great way to break up the monotony.
So how do you host a competition?
Well, first try to figure out what type of competition you’re trying to host. This could be a singing competition or maybe a band contest.
You could even have a cocktail contest where people come to showcase a few of their skills.
But that isn’t all, why not add a few indoor sports competitions while you’re at it. These contests are easy to set up and everyone loves playing these games, so you’re bound to find a few people that are ready to compete for the top spot.
When you’re arranging a competition, remember to plan it out well in advance.
Plan out the rules, how many participants you’re expecting, and all the other event details. Additionally, you can also partner with other businesses to promote your event.
Summing up
Hopefully, our list has given you a few tips to help you come up with a few event ideas of your own. It can be quite tricky when you’re just starting out, so keep in mind that it will take some time to get started.
Every venue has a unique target audience, and you’ll need to tweak your ideas accordingly.
When you’re trying to develop ideas, start by noting down what your goal is for the event.
Some events are purely promotional, while others might be events that are designed to increase customer retention.
Figure out which type of event you want to host. Next, start planning the details of your event. Try to create a list of the target audience, the budget available for the event, when you’re planning on hosting the event, and other similar details. You can use these details to come up with ideas.
If you’re looking for a bit more information about event marketing, then check out our blog page.
We have a ton of useful articles about how you can up your marketing game, and there’s also plenty of unique event ideas to help you out.
Additionally, consider checking out Bloc if you’re looking for a way to effortlessly get more people into your venue.
It’s easy to use and guaranteed to give you great results. All you have to do is give us a few select details about your venue, and that’s it.
The reason why Bloc is so effective is that we give our users incentives when they use our app. Whenever a customer chooses your venue, they’ll get a few stars from our app, which they can exchange for money.
In case you’re still not sure whether or not this is the app for you, try out our free trial by clicking this link.
