Event Advertisement Ideas – 6 Creative Ideas for Your Next Event
Looking for creative event advertisement ideas to make sure your tickets get sold?
You’re in the right place.
We’re in a time when events are emerging as one of the keyways for brands and organizations to interact with their audiences and customers.
In fact, events are also key for building communities within a niche and ensuring that the brand adds more value to its audience/customers’ lives besides just selling a product or offering a service.
Events are the perfect avenue to serve this purpose.
However, the competition becomes fierce as more brands get into events and several brands host one simultaneously.
Thus, creating marketing strategies and campaign ideas that stand out from the rest and get the audience hooked to your brand and event is imperative.
Wondering how to do so?
Look no further as we discuss the top 6 creative event advertisement ideas you can leverage for your next event.
Let’s dive right into it.
6 creative ideas for your next event
1. Integrating tech such as VR/AR
2. Installations and surprise pop-ups
3. Leverage social media platforms smartly
4. Influencer collaboration
5. Exclusive previews
6. Podcasts and lives
7. Other event advertisement ideas
1. Integrating tech such as VR/AR
Tech integrations always make the audience go wild on a small or a large scale.
You can use invitations that people can scan with their phones to receive a message from you, get a sneak peek of the event, or even visualize the event space.
You can also create VR teasers for people to give people an experience of what the previous edition of the event felt like.
However, it is important to remember that tech integration, for the sake of it, will not leave a lasting impact.
If you’re using any kind of technology it needs to have a clear intent behind it.
Furthermore, the entire experience for the audience must be simple and communicate how it aligns with the event’s theme.
2. Installations and surprise pop-ups
You can work with artists or curate mini-events to create installations in different regions around your main event location.
This would either work well closer to the main event or at the beginning of the marketing campaign.
If you have installations at the beginning of your campaign, the activity or installation must generate awareness among people about the event or create intrigue about what’s coming soon.
If you use this tool closer to the event, it must reveal tiny nuggets of information or experience that would increase the anticipation for the main event.
3. Leverage social media platforms smartly
Social media channels are the tip of any marketing strategy or a full-fledged campaign.
Moreover, there are several creative ways to leverage them besides combining organic content and performance marketing campaigns.
Leverage your communities on Instagram and other platforms to interact with your audience.
This can be via guessing games, giveaways, B-roll drops, surprise announcements, and more.
Besides the communities, you can use stories and statuses to create interactive content that engages the audience.
Also, creating a space for the audience to reach you is important, as marketing has become a two-way channel.
Encourage your audience to ask questions about the brand or the event and answer them with relevant answers.
It’s also a space where you can be quirky, and your responses can be plugged in with anything you want to promote.
4. Influencer collaboration
Yes, we know you’re going today that influencer collaborations are saturated, and there are more than enough paid partnerships for audiences to pay attention to.
Well, the answer lies in this. Create a unique spin on a collaboration.
For instance, instead of promoting an event, what if the influencer speaks against it in a witty fashion to generate curiosity?
In essence, it could be a fake anti-stance of the event.
You can invite 2 influencers to create a Twitter battle (now known as X) that aligns with the event theme.
The payoff can be a revelation about the event.
5. Exclusive previews
You can have a whitelist of people who may be people you’d like to host earlier before the main event.
To get into the whitelist, you can have different mechanics, such as lucky winners who have to tag your event/account on social media, prominent figures who work in the same space as the event’s theme, and more.
The aim must be to build the mystery and buzz while giving people a sneak peek into the main event.
6. Podcasts and lives
Event hosts can go to different podcast platforms that cater to their audience and discuss themes and subjects that align with the event.
Interestingly, the entire conversation doesn’t need to be about the event.
The event organizers are in the spotlight, and the audience wants to know about them, their opinions about certain subjects, their ideas, and a glimpse into their personalities.
This can then be tied to the event’s theme and vibe. So, if the audiences are sold on the person, they are more likely to arrive at the event.
7. Other event advertisement ideas
While the above are 6 creative ways to promote your next event, these are not all.
We also have some hygiene ideas and practices that must be carried out alongside the aforementioned ones to create a full-fledged campaign.
These include:
- Email Marketing
- Hygiene Posts and Reels with Event Updates
- Interactive Landing Pages
- Partnerships with Local Media and Communities
- Early Bird Offers
- Testimonials and Other User-Generated Content
- Social Media Challenges
Above and beyond these, organizers and brands need to touch base with their audience once the event is over.
This can be in the form of engagement with viewers after the event, updates about how the event went, testimonials from the attendees, a special surprise for all attendees that showcases gratitude, and more.
And voila, these are all the creative ideas you need to create a marketing campaign for your next event.
What are you waiting for? Get started!
