Ads that work for you and your budget
Run campaigns that capture attention and drive real results — optimised for your budget.
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The value of advertising on Bloc
Limits you set
You choose how much you want to spend. Your ads will never go over your set limit — you stay in full control.
Flexibility & control
Adjust your budget at any time and scale your campaigns at your own pace.
Pay for actions
Choose the objective, targeting, and results that matter most to your business — and only pay for what you choose.
Make hard-earned
money work harder
Bloc’s real-time bidding system optimises your ad delivery to help you extract more value from every pound you invest. Smart allocation ensures your budget is always used to produce the best possible results.
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Your Campaign
Website visits
Bid strategy
Your budget recommendation
$100
Est total cost
10–20k
Est app downloads
Get a custom budget recommendation
More insights. Better outcomes. Bloc provides an automated budget range based on your goal and audience size, helping you understand how much you need to spend to achieve consistent results.
Learn more →Tips for maximising your budget
Select a daily budget
A steady daily budget helps maintain consistent delivery and performance throughout your campaign.
The 50% trick
We recommend starting with a budget where your expected results are achievable within your timeline — then scaling up based on performance.
Try Lowest Cost
Enable automated bidding to let Bloc optimise your results at the lowest possible cost per outcome.
Your questions, answered
For most campaign objectives, we recommend a minimum daily budget of $20. This ensures your ads have enough budget to be shown to a meaningful number of people and allows our system to optimize for the best results.
Consider running your campaign for between 7 and 14 days as a minimum, as that gives you an adequate amount of time to get a good understanding of the results. We recommend a frequency of 3-7 times per user per ad. This can take between 14 and 60 days depending on your targeting.
We always recommend starting out with broad targeting but with a small radius (2km minimum). People think they get more bang for their buck with narrow targeting but it can sometimes result in poor performance.
There are two settings to pay extra attention to when determining cost: The budgeting section of your ad set on Bloc Ads Manager offers daily or lifetime options. The recommended daily ad group budget for a campaign is $20 in North America and EMEA, or $10 in APAC regions. Bids can be adjusted based on what you're willing to pay for desired user actions. Bid A bid indicates how much you're willing to pay for the actions you want users to take after they see your ads. Bloc Ads Manager offers you different bidding strategies to select from: Lowest Cost and Cost Cap
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Create your account on Bloc Ads Manager to start creating, publishing and measuring campaigns today.
We'll match 100% of your first month's spend, up to £2000 in free ad credit
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