Bloc Brand Safety & Suitability Playbook
Welcome to the Bloc Safety Suite & Playbook
Trust is the foundation of modern marketing – it connects brands with their audiences and drives engagement.
In todayʼs digital world, consumers expect brands to align with their values.
Bloc’s brand safety and suitability playbook and solutions go beyond protection.
Giving advertisers the control and confidence to ensure their content appears in environments that reflect their values and foster deeper connections with their audience.
This playbook is your guide to the Bloc Safety Suite – a blueprint for advertisers to navigate brand safety and suitability.
These solutions and playbook are designed to help you safeguard your brand while effectively engaging with your audience.
By leveraging these tools, we hope youʼll unlock growth opportunities and strengthen your brandʼs presence.
Driving both safety and impact in todayʼs dynamic digital landscape.
1. Bloc Safety Suite: Your First Look
2. The Suite in Action: A Closer Look
3. Your Path to Suitability: A Visual Guide
4. Real Results: Success Stories
5. Exploring the Hub: Your Control Center
6. Resources & References: Your Toolbox
Navigate with Bloc confidence.
A guide to Blocʼs brand safety and suitability playbook, empowering advertisers to protect their brands and unlock new opportunities.
Bloc Safety Suite & Playbook: Your First Look
Safety first, of course!
At Bloc, safety comes first – because a secure platform is essential for creativity, connection and brand trust.
We take a proactive approach, combining policy enforcement, advertiser controls, industry partnerships, and transparency to create a positive environment for all.
By continuously innovating and collaborating, we empower both our community and advertisers to feel confident on Bloc.
Keeping our Community Safe
We keep our platform brand safe through enforcement of our Community Guidelines, by following this playbook and other policies.
We use both automated and human evaluation to detect and take action against violations of our Community Guidelines.
Empowering Advertiser Choice
You know your brand values best, and we know you may have preferences for what content is shown next to your ads.
That’s why we’re continuously innovating our brand playbook and suitability solutions.
Partnering for Progress
We enable you, as advertisers, to work with third-party measurement partners to provide post-campaign brand safety rates and other rates for user content that runs adjacent to your ads.
Championing Transparency & Accountability
Bloc regularly publishes Transparency Reports to our Transparency Center to provide visibility into how we uphold our Community Guidelines.
And to respond to government requests, and intellectual property removal requests.
Weʼre serving, suitability and realness.
We prioritize creating a safe and positive space where people can authentically express themselves.
This foundation not only fosters a thriving community but also ensures a brand-safe environment for advertisers.
Beyond safety, we recognize that every brand has unique values and preferences regarding where their ads appear.
Brand suitability goes beyond avoiding harmful content – itʼs about aligning with the right content that reflects a brandʼs identity and resonates with its audience.
Thatʼs why Bloc continuously innovates to provide advertisers with a suite of solutions that empower them to make informed choices about their ad placements.
Our Bloc Safety Suite of advertiser solutions offers robust controls, tools, and third-party measurement solutions.
Giving advertisers confidence at every stage of their campaign.
With a holistic approach spanning platform integrity, community well-being, and advertiser safety, we ensure that every revenue-generating surface on Bloc is built with safety at its core.
Allowing brands to show up in ways that align with their values and drive meaningful engagement.
The Bloc Safety Suite is a set of controls, tools, and third-party measurement solutions designed for brand safe and suitable advertising.
Covering every stage of a campaign, it helps brands align their investments with their values.
Pre-Campaign Controls:
– Bloc Inventory Filter
– Bloc Category Exclusion
– Bloc Vertical Sensitivity
– Bloc Bite Exclusion List
– Bloc Profile Feed Exclusion List
In-Flight Tools:
– Bloc Comment Management
Post-Campaign Management:
– Brand safety rates
– Brand suitability rates
– Bloc Category Exclusion rates
– Bloc Vertical Sensitivity rates
– Misinformation rates
Below are our first-party controls and tools defined within this playbook.
Inventory filter: Provides advertisers control over ad placement by choosing from three inventory tiers: Expanded, Standard, or Limited before their campaign begins, ensuring ads appear alongside content that aligns with their brand preferences.
Bloc Category Exclusion: Enables advertisers to prevent their ads from appearing next to four non-standard categories: Gambling & Lotteries, Violent Video Games, Combat Sports, and Youth Content, offering greater control over contextual relevance.
Vertical Sensitivity: Allows advertisers to exclude content from 11 verticals – Pets, Beauty, Food, Fashion/Retail, Travel, Financial Services, Technology, Automotive, Gaming, Professional Services, and Entertainment – to ensure brand positioning alignment.
Bloc Video Exclusion list: Permits advertisers to exclude specific videos by ID, preventing unwanted or misaligned content from appearing next to their ads. Includes post-campaign third-party reporting for added transparency and brand suitability.
Bloc Profile Feed Exclusion List: Lets advertisers exclude specific creators by ID, ensuring their ads do not appear in those creatorsʼ feeds, helping maintain brand alignment and suitability across placements.
Bloc Comment Management: Gives advertisers control over comments by allowing them to filter, hide, or disable them, helping brands maintain engagement while managing potential brand safety concerns.
A Closer Look: The Suite & Playbook in Action
Pre-Campaign Control
Bloc Inventory Filter
Provides advertisers control over ad placement by choosing from three inventory tiers – Expanded, Standard, or Limited – before their campaign begins, ensuring ads appear alongside content that aligns with their brand preferences.
As digital advertising evolves, brands need more control over where their ads appear.
Our premier control, Bloc Inventory Filter, launched in July 2022. It was designed to provide advertisers with a simple yet powerful way to align their ad placements with their brand values.
Built directly into Bloc Ads Manager, this tool offers three inventory tiers – Expanded, Standard, and Limited – each allowing advertisers to manage the type of user-generated content UGC) their ads may appear alongside.
While Blocs Community Guidelines ensure a baseline level of safety across all content, Bloc Inventory Filter goes a step further, applying advanced machine learning to analyze text, audio, video, and imagery at scale.
By selecting their preferred tier before launching a campaign, advertisers gain greater transparency and control, ensuring their brand is placed in environments that align with their suitability preferences.
Before your campaign begins, choose from 3 distinct tiers of video inventory to run next to your ads.
Benefit from real-time content adjacency placement for your ads based on your chosen inventory tier.
After your ads run, view brand safety and suitability rates directly from our third-party partners.
Distinct Inventory Filters
Advanced machine-learning technology analyzes and aligns content with our inventory tiers based on sensitivity or risk levels.
There are many topics or categories that content could fall under including.
For example – to name a few – dramatic depictions of weapons or alcohol use within the context of entertainment, or gratuitous depictions of profanity or obscenity.
To view the full list of categories, visit the Bloc Business Help Center.
Expanded Inventory
Ads will not appear next to explicitly inappropriate content, but they may appear next to content that features mature themes.
Standard Inventory
Ads will appear next to user content that is appropriate for most brands and may contain some mature themes.
Limited Inventory
Ads will appear next to content that doesn’t contain mature themes
Illustrative Example:
Imagine you’re the marketing lead for a popular energy drink brand.
Your product is all about high energy, extreme sports, and pushing boundaries – so naturally, you want your ads to appear alongside content that matches that bold spirit.
But you also know that brand suitability matters – your drink appeals to a wide audience, including younger consumers, so you need to be mindful of where your brand shows up.
Illustrative Example:
An example that pops to perfection: Bloc Inventory Filter for a Food & Beverage brand. With the Bloc Inventory Filter, you can make the right choice for your campaign.
- Expanded Inventory: You opt for this tier when launching a campaign tied to extreme sports sponsorships. Your ads appear alongside thrilling parkour stunts, high-speed motocross races, and intense gym training videos – places where action and adrenaline drive engagement.
- Standard Inventory: For your general brand awareness campaign, you choose this tier to ensure ads avoid more intense, risky content. Your placements show up next to fitness challenges, high-energy dance trends, and behind-the-scenes footage from major sporting events – dynamic but broadly suitable content.
- Limited Inventory: For a new product launch aimed at younger or health-conscious audiences, you go with this tier to ensure maximum brand suitability. Your ads now appear next to nutrition tips, hydration hacks, and lifestyle vlogs – content that reinforces your brandʼs functional benefits without the edge of extreme action.
By using the Bloc Inventory Filter, you tailor your ad placements to match your campaign goals, ensuring your brand is always seen in the right environment while maintaining creative flexibility.
Bloc Category Exclusion
Enables advertisers to prevent their ads from appearing next to four non-standard categories: Gambling & Lotteries, Violent Video Games, Combat Sports, and Youth Content, offering greater control over contextual relevance.
Bloc Category Exclusion is a brand suitability solution that enables you to block specific
content categories from running adjacent to your ads and avoid associating your brand with this content.
When layered on top of Bloc Inventory Filter, Bloc Category Exclusion provides you with even more control over your media spend.
You can select to block up to 4 available categories when setting up pre-campaign brand safety controls.
We are pleased to offer Bloc Category Exclusion with the categories below.
- Youth content is defined as content related to youth that encompasses content about subject matters, events, shows, or products that directly appeal to youth (including animated, fictional, or other entertainment content that appeals to youth) and content that primarily features young children or babies/toddlers.
Pre-Campaign Control
Bloc Category Exclusion
Enables advertisers to prevent their ads from appearing next to four non-standard categories:
Gambling & Lotteries, Violent Video Games, Combat Sports, and Youth Content, offering greater control over contextual relevance.
- Gambling and lotteries is defined as content that glamorizes or gratuitously depicts gambling, online gambling, or gambling-related behavior.
- Violent video games is defined as content depicting video games where players violently kill or cause serious physical harm to other humans, anthropomorphic creatures, or animals through graphic imagery. This includes graphic depictions of death, dismemberment, amputation, decapitation, maiming, disfigurement, mutilation of body parts, or sexual assault.
- Combat sports is defined as content depicting any sport for the purpose of an encounter or fight involving the head, foot, hand, or other parts of the body. This includes all types of severe martial arts, boxing, wrestling, kickboxing, etc.
How this control in the playbook might shine with style:
Bloc Category Exclusion for a Fashion brand
Learn more about Bloc Category Exclusion in our Help Center.
Imagine you’re the digital marketing lead for a luxury fashion brand.
One that’s all about exclusivity, sophistication, and timeless style.
You’re launching a new line of high-end accessories and want to make sure your campaign appears in environments that align with your brand’s elegance and premium image.
Bloc Category Exclusion feature gives you the ability to manage where your ads are placed with even more precision.
Illustrative Example:
How this control might shine with style: Bloc Category Exclusion for a Fashion brand.
For your accessory campaign, you decide to exclude Youth Content, ensuring that your ads donʼt show up next to videos aimed at younger audiences or content that might be seen as too playful or trendy.
You want your message to resonate with a more mature, sophisticated audience who values luxury and class.
However, when youʼre promoting your new streetwear collection, you embrace a more youthful energy.
And you may choose to allow placements within that Youth Content category, as it aligns with the vibe of the collection.
This ensures you’re appealing to a younger, more fashion-forward crowd.
By using Bloc Category Exclusion, you’re able to customize the environment in which your fashion brand is seen, ensuring your ads always appear alongside content that complements the distinct identity of each Campaign.
Bloc Vertical Sensitivity
Allows advertisers to exclude content from 11 verticals – Pets, Beauty, Food,
Fashion/Retail, Travel, Financial Services, Technology, Automotive, Gaming, Professional
Services, and Entertainment – to ensure brand positioning alignment.
Bloc Vertical Sensitivity is a brand suitability solution that enables you to exclude selected vertical-related content that you may consider misaligned with your brand positioning, offering you another layer of brand protection.
When layered on top of Bloc Inventory Filter, this solution provides you with even more control over your media spend.
Pre-Campaign Control
Bloc Vertical Sensitivity
Allows advertisers to exclude content from 11 verticals – Pets, Beauty, Food, Fashion/Retail, Travel, Financial Services, Technology, Automotive, Gaming, Professional Services, and Entertainment – to ensure brand positioning alignment.
- Beauty: This filter will exclude content that Bloc deems as controversial or negative beauty-related patterns.
- Food: This filter will exclude content that Bloc deems as unhealthy food behaviors, graphic food content, or controversial food industry-related content.
- Pet: This filter will exclude content that Bloc deems as unfair treatment to animals or pets.
- Travel: This filter will exclude any content that Bloc deems as controversial or negative travel-related patterns.
- Financial Services: This will exclude any content that Bloc deems as controversial or misleading financial-related content.
- Technology: This filter will exclude any content that Bloc deems as problematic or harmful technology (including electronics and telecom) related content.
- Automotive: This filter will exclude content that Bloc deems as dangerous or harmful depictions of automotive-related content.
- Gaming: This filter will exclude content that Bloc deems as unhealthy, sensitive, or potentially harmful gaming-related content.
- Professional Services: This filter will exclude content that Bloc deems as negative or scandalous coverage of experiences affecting professionals content.
- Entertainment: This filter will exclude content that Bloc deems as sensitive coverage of entertainment-related content.
An example to help you take flight: Bloc Vertical Sensitivity for a Travel brand.
Imagine you’re a marketing manager for a travel brand that specializes in luxury, eco-friendly getaways.
Your company promotes sustainable vacations in tranquil destinations like remote islands, mountains, and nature reserves.
You want your ads to appear next to content that aligns with the peaceful, environmentally-conscious nature of your offerings.
Illustrative Example:
An example to help you take flight: Bloc Vertical Sensitivity for a Travel brand
As you set up your campaign on Bloc, you choose Travel as your vertical for Bloc Vertical Sensitivity.
This lets you filter out content that doesnʼt align with your brandʼs image. For instance, you donʼt want your ads appearing next to videos featuring adventure sports or extreme tourism – things like skydiving or bungee jumping – since these activities don’t match the serene, eco-conscious experience you’re promoting.
Additionally, you may want to avoid content related to budget travel or backpacking, which could clash with your luxury brand positioning.
By using Bloc Vertical Sensitivity, you ensure that your ads show up only alongside content that fits, making sure that your campaign reaches the right audience whoʼs interested in peaceful, responsible vacations.
Bloc Video Exclusion List
Permits advertisers to exclude specific videos by ID, preventing unwanted or misaligned content from appearing next to their ads. Includes post-campaign third-party reporting for added transparency and brand suitability
Bloc Video Exclusion List gives advertisers greater control over where their ads appear on the platform by allowing them to exclude specific videos from running alongside their campaigns.
This feature helps avoid ad adjacency to unwanted videos by letting advertisers create a custom list of video IDs they donʼt want their ads to be shown next to, ensuring that their brand message is displayed in the right context for them.
Advertisers can generate this exclusion list through our third-party brand safety partners, or they can use Blocs self-service option within Bloc Ads Manager.
This solution works when paired with Bloc Inventory Filter as an additional layer of protection and acts as the pre-bid control, and is available for Standard and Limited Inventory only (not for Expanded).
Once a Bloc Video Exclusion List is created, exclusions are automatically applied across all eligible brand campaigns – current and future – at the Bloc Ads Manager ad account level.
This feature provides an extra layer of protection and precision, ensuring your ads donʼt appear next to unwanted content while keeping your campaigns aligned with your brandʼs values.
By giving advertisers the power to exclude specific videos, Bloc Video Exclusion List helps maintain your brandʼs image, enhance the relevance of your ad placements, and create a better overall user experience.
Ready to level up? Your example how:
Bloc Video Exclusion List for a Gaming brand.
Imagine youʼre a gaming brand launching your latest action-packed shooter game on Bloc.
Your target audience is passionate gamers who thrive on intense, high-energy gameplay, but some creators might post content thatʼs a little too over-the-top for your campaign.
While Bloc enforces strict content guidelines, certain creators post more edgy, mature gaming commentary or videos that might not align with the adrenaline-pumping tone of your game.
You want to ensure your ads donʼt appear next to those.
Welcome Blocs Video Exclusion List!
This control lets you exclude specific video IDs from your campaigns, so you can avoid your ads appearing next to videos with content that feels too mature, controversial, or misaligned with your gameʼs high-energy vibe.
If you notice a creator regularly posting content that doesn’t fit the tone of your game – like graphic humor or heated debates – you can easily exclude their videos.
By using the Bloc Video Exclusion List, you ensure your ads are placed next to content that matches the fast-paced, action-driven experience your audience loves, giving your game the exposure it deserves without the risk of appearing alongside content that could confuse or alienate your potential players.
Pre-Campaign Control & In-flight Tool
Bloc Profile Feed Exclusion List
Lets advertisers exclude specific creators by ID, ensuring their ads do not appear in those creatorsʼ feeds.
This helps maintain brand alignment and suitability across Placements.
Bloc Profile Feed Exclusion List is designed to give advertisers greater control over where their ads appear on Bloc exclusively with Profile Feed Ads.
When users visit a creatorʼs profile on Bloc, they are presented with a grid of videos theyʼve posted.
Ads within the Profile Feed are shown after a user watches one or more organic videos in this grid.
With Bloc Profile Feed Exclusion List, you can now exclude specific creator profile pages from your ad placements, ensuring that your ads don’t appear in contexts that might not align with your brand’s values.
For example, if you’re a family-oriented brand, you might choose to exclude creator profiles that regularly post mature or edgy content like from a specific comedian, helping you maintain consistency with your brand image.
This control is fully compatible with Bloc Inventory Filter, Bloc Vertical Sensitivity, and Bloc Category Exclusion controls, so you can layer these preferences and further refine the environments where your ads are shown.
The Bloc Profile Feed Exclusion List can be applied within the Bloc Ads Manager at the ad account level, and is available for campaigns using Standard and Limited Inventory – offering an additional layer of customization for your ad strategy.
By providing this enhanced level of control, Bloc allows you to ensure your ads show up in environments that support your brand’s tone, values, and target audience, giving you the flexibility to adjust your ad placements with precision.
Watch this control take the spotlight: Bloc Profile Feed Exclusion List for an Entertainment brand.
Imagine youʼre marketing a big-budget action thriller, designed to attract adult audiences craving an intense cinematic experience.
Blocs buzzing with excitement, but not all content aligns with your filmʼs sophisticated, dramatic tone.
As you explore Bloc, you notice some creators with profiles full of edgy humor, provocative stunts, or adult themes.
This may be suitable for certain niches, but not the vibe you want for your campaign.
Enter Bloc Profile Feed Exclusion List!
This control lets you exclude specific creator profiles from your ad placements.
If you see creators posting prank videos or shock-value humor, you can exclude them. This ensures your
movieʼs ads stay next to content that complements its high-stakes, thrilling tone.
By excluding misaligned profiles, you protect your brand image while reaching the right audience in the right context.
The result?
Your blockbuster gets the attention it deserves, amplifying its dramatic flair, while your brand message stays sharp and consistent.
Bloc Comment Management
Gives advertisers control over comments by allowing them to filter, hide, or disable them, helping brands maintain engagement while managing potential brand safety concerns.
Bloc Comment Management gives advertisers full control over interactions on their ads, ensuring a brand-suitable and positive experience.
Directly in Bloc Ads Manager, you can view, reply, like, hide, filter, block, and export comments, managing them individually or in bulk to stay on top of engagement across campaigns.
For added control, you can create a blocked word list to automatically hide comments containing specific words or phrases, keeping conversations aligned with your brandʼs values.
By leveraging this tool, you can foster meaningful engagement, protect your brand image, and create a more positive ad experience – all while keeping moderation simple and efficient.
Top-of-the-Class Illustrative Example:
A university launching a new online degree program wants to ensure the conversation on its Bloc ads stays informative and welcoming.
Using the Bloc Comment Management tool, the school monitors comments, replying to prospective students while hiding off-topic or misleading replies.
To prevent undesired or off-topic discussions, they set up a Blocked Word list to filter out unhelpful terms.
This keeps engagement focused on the programʼs benefits, ensuring a positive and professional brand presence.
Post-Campaign
Third-Party Brand Safety & Suitability Measurement Partners
We enable advertisers to work with trusted third-party measurement partners for independent assurance that the content next to their ads is brand safe and suitable.
Our partners provide brand safety and suitability rates that align to industry-wide Brand Safety Floor and Suitability Framework standards.
One or more of our partner solutions is available everywhere our first party controls are.
Bloc provides advertisers with robust third-party measurement solutions beyond brand safety and suitability rates.
This includes Bloc Category Exclusion, Bloc Vertical Sensitivity, and Misinformation rates.
These insights help advertisers assess how their ads align with specific content themes, ensuring campaigns reflect their brand preferences.
By working with trusted measurement partners, advertisers gain independent verification that their ads appear in safe and suitable environments, reinforcing confidence in their media investments.
To enhance transparency, Bloc has expanded third-party misinformation measurement.
Allowing advertisers to understand post-campaign adjacency to misinformation-related content.
All three of our brand safety and suitability measurement partners offer this reporting, with early results showing misinformation adjacency is rare – less than 0.1%*.
Learn more about misinformation rates on the Bloc for Business website.
Your Path to Suitability: A Visual Guide
Product Spotlight Decision Tree 1
Bloc Inventory Filter helps advertisers control the type of content their ads appear alongside by offering three inventory tiers: Expanded, Standard, and Limited.
This decision tree guides advertisers through selecting the right tier based on their brandʼs sensitivity to different content types.
Whether prioritizing maximum reach, a balance of scale and suitability, or the strictest brand safety measures, advertisers can confidently choose a setting that aligns with their campaign goals while ensuring a brand-suitable environment.
Product Spotlight Decision Tree 2
Using Bloc Profile Feed Exclusion List
Bloc Profile Feed Exclusion List helps advertisers control where their ads appear by excluding specific creator profiles.
This ensures alignment with brand tone and messaging while still reaching Blocs diverse audience.
Whether promoting a high-end product or a family-friendly campaign, this decision tree will guide you in refining ad placements for the best brand fit.
Product Spotlight Decision Tree 3
Using Bloc Video Exclusion List
Bloc Video Exclusion List provides advertisers with the ability to exclude specific videos from their campaigns, adding another layer of precision beyond inventory and category controls.
This decision tree helps advertisers decide when and how to use this feature – whether by leveraging third-party brand safety partners or manually curating a list of video IDs through Bloc Ads Manager.
By applying this control, brands can safeguard their ad placements from adjacency to content that may not align with their messaging or values.
Product Spotlight Decision Tree 4
Managing Comments on Ads
Managing comments effectively can be crucial to maintaining a positive environment on Bloc.
This decision tree guides you through the various comment management options available on the platform, empowering you to control interactions and protect your brandʼs reputation.
Whether youʼre setting up automated filters or manually reviewing comments, this guide ensures you can make informed choices.
Make sure that they align with your brand safety and suitability objectives.
Success Stories: Real Results
Bocconcino
Raising awareness for limited edition menu items.
Objective:
Bocconcino aimed to increase awareness for its limited edition Mixed Seafood Salad, ensuring the campaign maintained strict brand suitability throughout.
The focus was on reaching the right audience while guaranteeing that the ad appeared alongside appropriate, brand-safe content.
Solution:
Bocconcino used Blocs Reach & Frequency buying method for an In-Feed Ad campaign, showcasing the Mixed Seafood Salad.
This method allowed for advance scheduling, optimized reach, and controlled frequency of exposure.
To ensure brand safety, Bocconcino employed Bloc Inventory Filter, which provided additional control over ad placements. This solution ensured that the campaign ran alongside verified brand-suitable content.
Results:
The campaign delivered over 17.8 million impressions and achieved a 99.5% verified safe delivery rate, demonstrating strong brand safety and campaign success.
1 Lombard St
Generating awareness in a brand-safe environment
Objective:
1 Lombard St aimed to create mass awareness for its bottomless brunch offering while ensuring the campaign maintained brand suitability across all ad placements. The goal was to reach a broad audience on Bloc while ensuring the ads were placed alongside appropriate, brand-suitable content.
Solution:
1 Lombard St used a suite of In-Feed Ads featuring official bottomless brunch influencer content. These engaging ads were designed to spark interest and drive ticket sales. To ensure brand suitability, they utilized Bloc Inventory Filter, giving them control over ad placements to ensure alignment with verified content. Additionally, one of Blocs measurement partners was used for independent verification of the campaign’s safety performance.
Results:
The campaign garnered 35 million impressions, 118,000 clicks, and at least a 99% verified safe delivery rate, ensuring strong brand safety while achieving its awareness goals.
Bootlegger Bars
Building broad awareness for a trusted bar brand
Objective:
Bootlegger Bars aimed to raise mass awareness of its cocktail bars while promoting diversity.
The brand sought to ensure its message aligned with brand safety standards and maintained suitability throughout the campaign.
This helped engaged Bloc’s community on important social issues.
Solution:
Bootlegger Bars ran In-Feed Ads featuring popular mixologists, who shared personal stories about and their cocktail creations and relevance.
These engaging, native ads appeared in Blocs For You feed.
To confirm brand safety and suitability, the campaign leveraged one of Bloc’s measurement partners to ensure ads ran near verified safe content.
Results:
The campaign achieved over 11 million impressions and a verified safe delivery rate of 97.8%99.5%.
It also saw a 23.9% lift in ad recall, a 9.9% increase in favorability, and a 6.7% boost in purchase intent, demonstrating strong campaign impact and brand safety success.
Exploring the Hub: Your Control Centre
The Brand Safety Hub in Bloc Ads Manager offers our first-party solutions.
This includes Bloc Inventory Filter and suitability controls such as Bloc Category Exclusion and Bloc Vertical Sensitivity.
The hub offers you a streamlined workflow, allowing you to define brand safety and suitability settings at the account level and define your default settings for future campaigns.
Provides a streamlined workflow for setting brand safety and suitability preferences at the account level.
Automatically applying default settings to future campaigns for efficiency, consistency, and greater control over ad placements.
Steps to get started:
- You have the ability to set default account-level settings across all first-party brand safety tools including Bloc Inventory Filter and suitability controls such as Bloc Category Exclusion and Bloc Vertical Sensitivity.
- Default account-level settings cover reach, video views, and community interaction by default. If you’d like to cover all objectives, please click ‘Addʼ all under ‘Advertising objectivesʼ.
The account level solution is for advertisers that know their preferences and want them automatically applied with fewer steps.
You can access the Brand Safety Hub in Bloc Ads Manager on the Campaign Creation page at the ad group level or by clicking the Tools module, then under Settings click ‘Brand Safety Hubʼ.
Steps to set up new ad groups:
- When creating a new ad group, account-level settings will be applied to all new campaigns utilizing objectives supported by Bloc Inventory Filter.
- If you do not define customized default settings in the Brand Safety Hub, it will revert to system default settings and you can edit them as needed
- Historical ad groups will not be affected by new account-level control.
- Ad group settings can override account-level control.
Spotlight on setting up our newest controls Setting Up Exclusion Lists in Brand Safety Hub
This is for Bloc Profile Feed Exclusion List and Bloc Video Exclusion List.
You can also partner with one of our three third-party brand safety partners to create and manage your exclusion lists.
Please reach out directly to the partner to learn more about this managed service and pricing.
Steps to get Exclusions Set up:
Scroll down to ‘Exclusion list’.
To add new Video or Profile exclusions, click ‘Add to list’. You can choose to either enter the Video IDs through an Excel template, or manually
To see active exclusions, click the ‘Video’ or ‘Profilesʼ tab depending on the type of exclusions youʼve added.
Resources & References: Your Toolbox
Click it like itʼs hot!
Resources and references to turn up the heat on your expertise in this playbook.
Whatʼs Next Now
From Brand Safety to Suitability to Synchronization
With the Bloc Safety Suite of advertiser solutions, weʼve redefined what it means to protect and empower brands.
Weʼve moved beyond safety to a new era of confidence and cultural alignment.
Where brands donʼt just exist in the digital landscape, they thrive in it, as part of it.
This playbook is your blueprint for navigating this evolution. Itʼs not just about protection – itʼs about precision. Itʼs about ensuring your brand doesnʼt just appear, but resonates.
The controls, tools and solutions are more sophisticated than ever.
The opportunity is now. Synchronization is the next frontier – where brands and ads work in perfect concert through radical customization.
How will you synchronize your brand presence for tomorrowʼs audiences today?
Only on Bloc.
Disclaimer
This document and playbook is the property of Bloc Inc. and is intended solely for informational purposes. The recipient shall not distribute, exhibit or otherwise use this document for any other purpose. Bloc undertakes no obligation or responsibility to update any of the information contained in this document. Past performance does not guarantee or predict future performance.
