Bloc Ad Objectives - How to Choose the Right Objective

When using Bloc ads, choosing your Bloc ad objectives is the very first thing you will do.

In the world of digital advertising, your objective is your north star.

It tells the platform’s algorithm exactly what you want to achieve so it can put your ads in front of the people most likely to take that specific action.

If you’ve used Meta (Facebook/Instagram), Snapchat, or TikTok ads before, the interface at business.getonbloc.com will feel like home.

However, Bloc offers a unique, location-based ecosystem designed specifically for the real world.

Choosing the right objective isn’t just about clicking a button; it’s about aligning your marketing funnel with Bloc’s unique rewards-driven audience.

Here is a comprehensive guide to the six ad objectives on Bloc and how to choose the right one for your business goals.

1. Awareness & Engagement

Best for: New launches, brand building, and “top-of-funnel” visibility.

This objective is designed to get your brand in front of as many eyes as possible. Unlike other platforms where “engagement” might just mean a “like” on a photo, engagement on Bloc often translates to people exploring your venue’s profile or saved interest.

When to use it: You are a new brand in town, you’re launching a new menu, or you simply want to stay “top of mind” for locals.
The Goal: Maximising reach and impressions within a specific radius of your business.

2. Traffic

Best for: Driving users to an external website, blog post, or menu page.

The Traffic objective is the “bridge” between Bloc and your own digital assets. If your goal is to get people to read a specific article, view a full gallery on your website, or check out your “About Us” page, this is the one for you.

When to use it: You want to increase hits on a specific landing page or encourage people to browse your offerings outside of the app.
The Goal: High click-through rates (CTR) at the lowest cost per click (CPC).

3. Venue and Event Check-Ins (The Bloc Special)

Best for: Physical venues (bars, restaurants, pubs, clubs) and event organizers.

This is Bloc’s core superpower. While Meta and TikTok are great at digital “likes,” Bloc is built to drive “feet on the street.” This objective allows users to check in to your venue or event directly via the ad.

Because Bloc rewards users with in-app currency (BLOCS) for attending venues—verified via geo-location—this objective creates a powerful incentive. Users aren’t just seeing an ad; they are being invited to a physical destination with a built-in reward for showing up.

When to use it: You want more people physically inside your building. This is the ultimate “Bottom of Funnel” objective for the hospitality and events industry.
The Goal: Physical attendance and verified check-ins.
Pro Tip: This is the most cost-effective way for venues to see a direct Return on Ad Spend (ROAS) because you are paying for an actual visitor, not just a digital impression.

4. Sales

Best for: E-commerce brands, ticket sales, and direct conversions.

If you have a product that people can buy right now, the Sales objective is your best bet. This tells Bloc to find “shoppers”—people who have a history of clicking through and completing purchases.

When to use it: You are selling merchandise, early-bird event tickets, or products via an online store.
The Goal: Completed transactions and revenue generation.

5. Leads

Best for: Service-based businesses, high-ticket items, or newsletter growth.

Sometimes you don’t need a sale immediately; you need a conversation. The Leads objective is designed to collect information from potential customers—such as names, emails, or phone numbers—so you can follow up with them later.

When to use it: You’re an event planner looking for corporate clients, a gym looking for new memberships, or a venue looking for wedding enquiries.
The Goal: Form completions and high-quality inquiries.

6. App Promotions

Best for: App developers and tech startups.

If you have your own app and want more people to download it, this objective streamlines the process. It targets users who are likely to head to the App Store or Google Play Store to install your software.

When to use it: You want to increase your user base or drive “App Installs.”
The Goal: New installs and app opens.

How to Align Objectives with Your Business Type

Not every business needs every objective. To help you decide, we’ve broken down the best choices by industry:

Business Type	Primary Objective	Secondary Objective
Bars & Restaurants	Venue Check-Ins	Awareness & Engagement
Nightclubs / Festivals	Venue Check-Ins	Sales (for tickets)
Local Service (e.g., Gym)	Leads	Traffic
E-commerce Brand	Sales	Awareness & Engagement
Bands / Influencers	Awareness & Engagement	Traffic (to Spotify/YouTube)

Key Considerations Before You Launch

Choosing the objective is step one. To make sure it works, keep these three factors in mind:

Match Your Creative to Your Goal: If your objective is Venue Check-Ins, your ad image or video should show the vibe of your venue. If it’s Sales, your product should be front and center with a clear “Buy Now” incentive.
The “Local” Advantage: Bloc is hyper-local. Even if you choose “Awareness,” remember that your ads are being shown to people in a specific radius (usually 10 miles). This makes every impression more valuable than a generic global ad.
The Power of the Check-In: For most users on business.getonbloc.com, the Venue and Event Check-Ins objective will offer the highest ROI. Because Bloc’s users are specifically looking for places to go to earn rewards, they are a “warm” audience ready to move from their couch to your business.

Conclusion

Choosing the right Bloc ad objectives comes down to one simple question: What is the single most important action I want the user to take?

If you want them to know you exist, go for Awareness. If you want them to visit your website, choose Traffic. But if you want them to walk through your doors and become a customer today, there is no better tool than the Venue and Event Check-In objective.

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