How to Improve your Bar Marketing Plan – 8 Top Tips

 

Bar marketing plan

 

Every successful bar needs a robust bar marketing plan.

In case you are worried about the success of your bar, then you might consider reinventing your bar marketing plan. Although it may seem like a never-ending job, the right strategy can consistently increase customers.

We understand how excruciating it can be to make a strategy and to implement it. We have 8 crucial tips that will help you make an amazing bar marketing plan and boost your business. Read ahead to find out!

There are numerous bar marketing plans that may help you advertise your business more efficiently.

For example, you can work on social media marketing and your ranking in the search engines. Alternatively, working with influencers on different social media platforms and hosting contests can be a great way to increase your engagement with potential customers.

Therefore, we advise you to try and find out what among the following ideas works best for your business and implement it without any delay.

You can use the links below to jump to the section you’d like to read.

8 Crucial Tips to Improve Your Bar Marketing Plan

 

1. Search engine optimization (SEO)
2. Try to get reviews
3. Use photography
4. Create your own website
5. Email marketing
6. Have an active social media presence
7. Throw themed nights
8. Include unique menu items and special days

 

1. Search engine optimization (SEO)

 

When you search for a bar on google, it displays 3 placements. Did you know that the first placements are paid advertisements? They appear on the top of the list. Below the paid ads are the Google pack.

SEO or search engine optimization is a technique through which you increase the probability of your bar appearing in the Google pack and in other organic search results.

 

Bar SEO

 

Another way to be noticed quickly is to update your bar’s location on the map alongside working on your bar’s website and optimizing it with keywords that fit your business will increase the chances.

You can also complement this with a survey/research to figure out what the locals are typing in the search when they try to find a nearby bar. You can add these keywords to your website for a better ranking.

 

2. Try to get reviews

 

Are you wondering why reviews need to be considered to form a successful bar marketing plan? Here are some quick facts for your reference.

Research has shown that around 91 percent of the people go through online reviews once in a while.

About 84 percent of people have confidence in online reviews. It is seen that they make a decision almost immediately after reading them.

Nearly 68 percent of the people form an opinion about a place or a venue after skimming through 1-6 reviews.

Usually, there are 2 kinds of customers. One, that is satisfied with the whole experience and will make a point to recommend to their friends and family.

 

Google Reviews

 

The second kind has a bad experience and vents out their frustration through an online review. Such reviews will be highly detrimental to your business.

There are various platforms like Facebook, Twitter, Yelp, etc. that are perfect for customers to add reviews about your bar. When satisfied customers post a positive review about your bar on, say Facebook, they are essentially advertising your bar to their network of friends for free.

You should encourage your visitors to leave reviews, and you should read them from time to time. Accordingly, dealing with bad reviews is important, and you must constructively work on the criticism to improve your service and ratings.

If you are hesitant about asking your customers to leave reviews, you can find a digital marketeer for managing the bar reputation online.

 

3. Use photography

 

High-quality images can boost your sales, whereas low-quality pictures may not be as pleasing to your potential customer base.

This is why quality pictures are important. Here is a compilation of the top tips to help you ace the photography.

One of the best spots for lighting inside your venue is probably near a window. Positioning your food and beverages near windows will help create soft, yet bright, and high-quality lighting.

Use the golden hours to shoot outside. The light at this time is neither too dark nor too bright and helps create magical lighting for a professional photo shoot.

 

Outside cocktail

 

Involve people and different settings when you want to capture images of beverages at your bar. Photographing the drinks alone can be a boring visual and therefore try to add people. This helps customers to envision themselves stepping into your bar and having a drink.

The beverages you show in your pictures should resemble the drinks that are provided to the customers. You do not want a look of disappointment when the drinks look nothing like the photo on social media.

You can try to post images of mouthwatering food and beverages along with their recipes. People may try to use it and make the dishes, but you should call attention to the fact that your chefs/bartenders are perfect at the job.

 

4. Create your own website

 

It is impossible to obtain a rank in search if your bar does not have a website. Try to keep the website informative.

You can add details like:

– Working hours
– Menus
– Reservations
– Pictures
– Customer reviews
– Upcoming events
– Awards won
– Staff profiles
– Special days/celebrations
– Links to other social media accounts
– Online booking forms
– Event calendars
– Discounts, offers, and a lot more.

You can also write your story and philosophy, and share your unique take on the business. Your readers will find personal insights very engaging. You can also cross share it on other platforms to gain the required traction. The more informative your website is, the better as it lets people stay on your website rather than just clicking away.

 

Bar marketing plan website

 

Just like how a set of high-quality images can enhance the impression of your bar, a well-designed website can attract a lot of viewers Providing a digital space that is easily navigable and informative is essential, irrespective of the device they use to log onto your website.

 

5. Email marketing

 

Craft a monthly newsletter and send it via email to your subscribers and customers. You can include the following in it:

– Highlights of special events
– Upcoming events and their details
– New menu items
– Important happenings in your local community
– Show off your house staff
– Unique recipes
– A personal message from the head (if possible)

In order to prevent your viewers from unsubscribing to the newsletter, you can provide them with incentives. For instance, you can post a trivia question and publish the names of the winners in the subsequent edition. The winners could make use of this opportunity and avail discounts or special offers on their next visit. This encourages repeat customers.

Emails are a great way of connecting and communicating with your audience. A study conducted by McKinsey and Company revealed that email marketing is about 40 times more effective than that of social media marketing.

 

Hip hop brunch

 

Before you start sending out the emails, remember that you should not send too many of them in short intervals. This can lead to annoyed recipients who may go ahead and unsubscribe from your mailing list. Keep a check on the content that is being emailed to them and always fill it with relevant and engaging information.

Through newsletters, you can target a range of audiences too. If you are a specialised, upscale lounge bar, the recipients may be interested to know of a specially curated drink. Or if you are a biker bar, the viewers might want to know of specials and events at the venue. In case you do not have the time to spare for writing a newsletter periodically, you may consider hiring a writing or marketing agency to do the job.

 

6. Have an active social media presence

 

There is a lot more to social media than just sharing pictures and chatting with friends. Since many social media platforms like Facebook, Instagram, and Twitter are free to use, there is no barrier to developing your social media marketing strategy.

While social media can be time-consuming, it can be used effectively to gain, engage, and win followers’ appreciation. You can keep your audience updated by posting pictures of events and the day’s happenings. You can also host giveaways or ask questions via polls to know the popular opinion for menu items or new special dishes.

 

Facebook social media marketing for bars

 

Not just that, posting jokes and memes showcases your bar’s unique personality. You can also add links to the promotional events you have had recently. Many people think that addressing negative reviews/comments on public platforms might look bad for business. In fact, the opposite happens.

If a person posts a complaint or a critical complaint online, you should respond to them and have a conversation to address the issue. When you take some time to address, acknowledge a problem, and offer solutions or discounts on their next visit, it conveys the importance you place in customer experience.

Additionally, you can encourage your visitors to tag your bar’s profile in their pictures and use its hashtags. You can do that by hosting small contests and giveaways for the best picture of the week/month. This is very beneficial as user-generated content always fetches good results.

 

7. Throw themed nights

 

Themed nights are one of the most effective promotion tactics. Alongside serving as a brilliant marketing technique, they are a super fun way to attract customers into your bar. Take advantage of sports and organise football or cricket viewing parties. In addition to this, you can also make use of occasions like Halloween or summer solstice parties.

Use such themed nights to draw the attention of your guests. Such arrangements will definitely set your venue apart from the other bars in your area. Themed nights are not only great for fun but great for sales as well. People love to stay until they finish watching the game or playing one on the table in front of them.

 

Bar Marketing Themed Nights

 

Excellent service during the tournament/match hours implies higher sales for your bar. Avail this opportunity to hand out gift cards to trivia game-winners. A fun and exciting atmosphere encourage customers to hang around the bar for a longer time and grab some more food.

 

8. Include unique menu items and special days

 

This is one of the low-risk tactics to promote your bar. All you need to do is update your already existing menu or reinvent the old items/drinks in a fun, out of the box fashion to draw the attention of customers.

Apart from the themed nights and seasonal occasions, you can add more fun to the regular bar atmosphere by uniquely designating weekdays or weekends with quirky specials. Here are some cool titles you can take inspiration from:

– Margarita Mondays
– Taco Tuesdays
– Wing Wednesdays

If you want to work on your special days and make them even more attractive, you can arrange for live music or raffle prizes for everybody who ordered the specials. Use your creativity to come up with some other unique menu specials which your competitors are not offering.

 

Perfect drinks menu

 

Once the list is ready, spread the word across all your social media platforms and promote them using the aforementioned techniques. If you have already indulged in outdoor advertising, this is the best time to put it to use.

 

Summing up

 

Although effectively marketing your business can be challenging, we are sure that the above tips to ace that bar marketing plan will definitely work and drive your sales. If you are a bar owner, it is advisable that you track your efforts in each of the tips mentioned above and see which one works great for your business. Happy marketing!

About Josh Wood

Founder | Writer | Tech Enthusiast