To create a Newsfeed ad you are required to upload a photo or video and optionally upload your logo. If you don’t upload a logo our placeholder logo will be used. Below are the specs and creative guidelines for your uploads.
Photo Specifications
Design recommendations
– File type: jpg or png
– Image ratio: 9:16 to 16:9
Technical requirements
– Minimum image width in pixels : 400
– Minimum image height in pixels : 150
– Aspect ratio tolerance : 3%
– Max file size: 10mb
Video Specifications
When you create a video asset, consider:
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Aspect ratio. Design for mobile. Vertical video (format 16:9 Full Landscape) can be most engaging as most people hold their phone upright.
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Length. As a general rule, short videos (15 seconds or less) get your full message across most effectively.
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Sound. Design for sound off but delight with sound on. Make sure your video’s message is understandable without sound, but include sound in your videos to enrich the experience of those who have their sound on.
Logo Specifications
– Max file size: 8mb
To check the size and pixel count of your images:
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- Go to your desktop or the file where the image is saved
- Move your cursor over the image icon:
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If using a PC, right-click
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If you are using a Mac, use Ctrl-click
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- Choose Properties or Get Info
- Click the General or More Info tab
- Scroll down to the:
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Image section to view image dimensions in pixels
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File section to view image file size
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