Nightclub Website Ideas: How to Design a Beautiful Nightclub Website
A nightclub website is vital if you want your club to succeed in today’s digital world.
Nightclubs have really struggled in the past few years.
People have become more socially aware, healthier and nightclubs aren’t just competing with other venues.
They are also competing with other ways people are spending their evenings, like gaming.
To convince people to attend your nightclub, you need to try something a little different.
Exotic food, delicious desserts or wonderful drinks, we’ll let you decide what works best for your audience. However, there is just one thing we definitely know you need.
Do you need a website for your nightclub?
We know what you’re thinking. Is a website essential for your business? Of course not. Is it helpful? Absolutely.
Nightclubs are a entertaining space mainly for young people.
Unless you don’t mind vibing in your 80s, we’ll say – millennials and Gen Z are the prime target audiences for your nightclubs.
And, anything that doesn’t exist on the internet, just doesn’t exist for them. To make yourself visible to potential customers, you need a strong social media presence.
Since a lot of your visitors would likely look up your businesses via their mobile phones, you need a place to store all your pictures and details.
This is exactly why you need a website. Ensnare the young and energetic in just a few simple steps.
Plan your nightclub website
Depending upon the size of your business and customers, you can either plan a full-blown website with blogs, articles, events and updates or you can just choose a basic template, customise it with amazing pictures and details and just DIY the whole process.
Whatever you decide to do, ensure that the elements of your website are modern, aesthetic and pleasing to look at. If your website is old and looks otherwise, visitors would not think it’s as ’fun’ as some of your competition.
Top 11 tips for creating the best nightclub website
Now, hear us out. You’ve decided you need a website, you’ve decided you’ll get started on it and you’ve decided it’s going to be awesome!
What’s next? You work on making it awesome. Here are ten tips to help you make the best nightclub website to help bring in a lot more customers!
You can jump to the tip you want to read about below:
Tip 1: Include all your business details
Tip 2: Get high-quality photos and videos
Tip 3: Include calls to action (CTA)
Tip 4: Get or become an SEO expert
Tip 5: Check what your website actually looks like
Tip 6: Make sure your menu is updated
Tip 7: Build a strong customer base
Tip 8: Invest in pay-per-click ads
Tip 9: Level up your content marketing game
Tip 10: Target the right audience
Tip 11: Include testimonials for social proofing
Tip 1: Include all your business details
Your website is of little use if it doesn’t let your audience know everything about your business.
By everything, we mean just about anything that you can let them know.
How far away are the town’s best restaurants?
The best hotels?
What are the dishes and drinks that you serve?
Do you put in any unique ingredients?
We can go on and on but we’re sure you get the point.
Don’t forget to put in important details like entry fees, security checks, holidays and opening timings.
A phone number and email may also help you land more visitors.
Tip 2: Get high-quality photos and videos
If you haven’t already started taking pictures of your nightclub, we strongly suggest you do it now.
Pictures are as close as a visitor on your website can get to your nightclub.
If the pictures are shabby and outdated, they will assume your nightclub is too.
Make sure you capture some amazing snaps of the club and engage as many audiences as you can!
Videos are another good option.
You can ask your loyal customers to shoot a few short videos while they dance and have fun.
Once you’re socially approved, the visitors will keep coming in.
However, we suggest you keep the videos and photos a little short as the website may slow down and in this age and era, patience really is a virtue.
Tip 3: Include calls to action (CTA)
A CTA invites the visitor to contact the website in case of queries, bookings or feedback.
These three things can help in making your nightclub website more customer-oriented.
This is most often available on the homepage of the website.
Since people nowadays are looking for instant fulfilment and youngsters generally prefer to avoid awkward social interaction – a CTA for passes would help solve all their problems.
Not convinced? Just ask a club-goer for advice on this one.
Tip 4: Get or become an SEO expert
Search engine optimization (SEO) is the tool that determines the position of your nightclub website in Google’s result pages. Looking to do it yourself? Follow these steps:
1. You need a Google My Business account to get started. Once done, attach your nightclub website to this account.
2. Optimize your nightclub website by uploading blogs, vlogs and event information. Include keywords and selling points multiple times to obtain a higher SEO rank.
3. Ask your content writer/freelancer to focus on trending stories. There is a huge chance of your nightclub website being recognized this way.
Here’s an example:
Recently a nightclub held the screening for the last season of the popular TV show Game of Thrones.
Guess what?
People from all over the city (and beyond) visited to watch the show with a bunch of like-minded strangers!
Tip 5: Check what your website actually looks like
No, we don’t mean what it looks like to you.
Since people use all sorts of Android and iOS devices to browse, we suggest you optimise it as many devices as possible.
If you’re using a website builder, the drag and drop functionality will help you rebuild the desktop website on your smartphones.
Mobile phones are the most widely used device for browsing bars and restaurants.
Hence, you must ensure the aesthetics of your nightclub website across different devices.
Tip 6: Make sure your menu is updated
There’s hardly anything more disappointing than realising that the food or drink you’ve been drooling over in your imagination is no longer available at the new nightclub.
We suggest you don’t disappoint your visitors by advertising old or outdated menus on your nightclub website.
This also holds in case you’ve added some glorious food or beverages to your menu recently.
We love transparency!
It’s better if you provide honest and accurate information on your nightclub website and avoid negative customer reviews.
In addition to this, we also suggest that you display your digital menu on a webpage that is easy to access.
If the customer has to look too hard, chances are – they won’t.
Providing a link to your digital menu on the homepage itself would probably be a good idea.
Tip 7: Build a strong customer base
Do you have a certain set of people that pop into your nightclub every other day?
What do they like about it?
What could make it better?
Questions like this can only be answered if you have a loyal customer base that frequents your business.
Start looking for young people who visit your nightclub often and ask them to leave your business a review.
While this can be done by all the people who visit the nightclub, credible feedback will only come from people who’ve experienced the diverse services of your business.
Moreover, you can ask some loyal customers to share your business on their social media profiles.
This can be done by offering them a drink or entry discount, whatever is more convenient for your business profits.
There is no promotion like word of mouth.
When these young people promote your business on various social media platforms, there is a huge chance that you’ll end up with an active and engaging nightclub website.
Tip 8: Invest in pay-per-click ads
This is quite possibly one of the best ways for a nightclub website to get noticed.
Pay-per-click ads make sure that the general audience goes through your website and drives in more traffic.
How does it work?
Well, if you’ve ever looked up something on the Google search engine, you’d notice a few links at the topmost part of the result page, these website links are promoted by Google in exchange for hefty promotional schemes.
It is a great way to drive more traffic to your website and boost your business.
However, as we’ve already mentioned – PPC ads are expensive and if you don’t see it working for your website – we’d suggest you look for another promotional stint instead.
Bloc is another option. With Bloc you only pay if someone checks in to your nightclub on the app and then actually attends (they are tracked via geo-location).
Tip 9: Level up your content marketing game
While this may not work for every nightclub website, it is super efficient for clubs that are in bigger, more popular cities.
Chances are, the tourism sector in your city is blooming.
You see new people from different parts of the world are just waiting to have an enjoyable experience.
How do you ensure that they know about your business? Local guides and tourist magazines, that’s how!
Talk to local guides and recommend your business to them.
To leave a favourable impact – you can even invite them for free drinks!
These local guides can help you further enhance your business by recommending your nightclub to tourists and rating you on Google and other websites that can list your nightclub for free.
Content marketing may seem a little tricky at first but with time, you’ll get the hang of it.
Assuming that you do not have the time to create your website content – we recommend you hire a skilled writer that makes your nightclub sound like it’s straight out of a party-lover’s dream.
If you’d like to combine the two, approach local magazine writers to put in a few good words for your business.
If it’s an e-magazine, a direct link to your website can be provided.
This is an effective strategy as third party endorsing is generally considered unbiased and merit-based.
Tip 10: Target the right audience
This is a long process but bear with us. How useful do you think it would be – if your target audience is set between the age of 14 to 65 years?
We’ll tell you – not much.
Since your business caters to a certain age group, there is little point in including people who either cannot enjoy partying or aren’t allowed to.
For this reason, we recommend you build a presence on any one of the many social media platforms available today.
Instagram and Facebook especially offer affordable promotion with various options to customize.
You can choose to target people with certain specific interests, age, location, gender, etc.
This will help you reach potential visitors that are interested in your business and can walk in any minute.
Promotion is expensive but only if it doesn’t bring in any results.
Instagram’s promotion indicates the amount spent on promotion at any point in the day, making it easier for you to get the most out of your money.
Tip 11: Include testimonials for social proofing
Social proofing is the concept whereby people are influenced by their societies buying decisions.
For example, when a nightclub is popular and the ‘place to be’ they have achieved social proofing.
This has a snowball effect because more and more people will then want to go, causing even more social proofing.
Social proofing is hard to get but there are some clever tactics you can implement to help it along.
First, use testimonials on your website from real clubbers.
Make sure they look real by using profile images and real links to their social media. It doesn’t work if people even have a slight doubt that they are a real testimonial.
These testimonials should be on your homepage and close to wherever the booking buttons are on your website.
The other clever tactic you can do is to link your social media to your website and have a grid of posts.
This should often show real people enjoying themselves at your nightclub.
A lot of clubs use ‘cool’ and ‘trendy’ people but the world has moved on and it’s actually better to be more inclusive and show lots of different types of people going to your club.
Wrapping up
With these ten tips, your nightclub website is bound to gain attention.
In case the attention is not enough, here’s just one last pro-tip before you run off to work on your website ideas:
Host an event.
Now, we aren’t expecting it to be a Gala (unless you can afford it) but nightclubs thrive on audience satisfaction.
So if you’re looking to bring in more customers and doing something new, just host an event. It could be anything from a popular DJ to a game night event for a local charity.
Website development is stressful. If you think you can juggle it with various other responsibilities – we’re sad to disappoint you but that’s not fully possible.
To put up HD pictures and videos, blog content and suitable colour palettes, you need a professional.
It is best if you pay a skilled expert to develop your nightclub website.
And if you’re convinced that nothing is impossible, we encourage you to create your own website – with no prerequisite knowledge of coding, designing and web development needed!
This can easily be done through web designing software scattered across the internet.
All it takes is a single Google search. And voila! There’s success waiting right at the door.
Hopefully, your business’ success story begins with these sentences too.
